1. What are the e-commerce courses about?

Then you can find an e-commerce book and just follow the instructions in the book. It’s just to fool people anyway. It's easy if you really understand e-commerce.

What are the main courses of e-commerce?

Principles of computer networks, introduction to e-commerce, basics and practices of online marketing, e-commerce and international trade, e-commerce letter writing, e-commerce Business marketing writing practice, marketing planning, web page color matching, web design, data structure, Java language, Web standards and website reconstruction, FlashAction Script animation design, UI design, e-commerce website construction, e-commerce management practice, ERP and customer relationship management , e-commerce logistics management, e-commerce experiment, online entrepreneurship, e-commerce professional English, basic skills of news gathering, writing and editing. Internet marketing, network database, mobile commerce, enterprise informatization, e-commerce system design, advertising planning, e-commerce and logistics, photoshop image processing technology, access database, marketing, enterprise operation and management, enterprise informatization, online consumer psychology study.

Three What are the descriptions of the e-commerce major?

The e-commerce major is a new interdisciplinary subject that integrates computer science, marketing, management, law and modern logistics. Cultivate and master the basic theories and basic knowledge of computer information technology, marketing, international trade, management, law and modern logistics, and have the ability to use the Internet to carry out business activities and use computer information technology and modern logistics methods to improve enterprise management methods and improve enterprise management. Innovative and comprehensive e-commerce senior professionals with horizontal capabilities. Professional Directions Currently, this major has five professional directions: website design and programming direction, online marketing editing direction, and enterprise informatization

What is covered in the fourth e-commerce course?

This course mainly talks about E-commerce technology, e-commerce application framework and transaction model, e-commerce payment system, logistics management, online marketing, e-commerce application in other fields, e-commerce legal regulations, e-commerce security, e-commerce system construction, etc. Through systematic learning of these basic knowledge, basic principles, basic technologies and basic applications, it will lay a theoretical foundation for students to further learn other e-commerce knowledge. Help students understand the basic content of e-commerce research as a whole, understand the development trends of e-commerce, the social environment and technical environment for e-commerce operations, and master the basic theories of e-commerce, methods of collecting and organizing e-commerce information, online marketing strategies and Promotion methods, master the theory and process of electronic payment, basic ideas and methods of online transaction security, basic principles of e-commerce logistics, etc. During the teaching process, this course will be appropriately expanded and deepened based on the original teaching materials, reflecting the latest relevant knowledge, focusing on the basics and practicality of this course, and cultivating students' theoretical and practical connections through relevant experimental training. Combined abilities and potential for further in-depth learning of relevant knowledge.

Introduction to five e-commerce courses

Each school learns different e-commerce courses. Guixin studied e-commerce design, web design, foreign trade e-commerce, website construction, and Internet Store operation, art, etc.

How to describe the six e-commerce majors

E-commerce (Electronic Commerce) is based on the browser/server application method to realize consumption in the open network environment of the Internet. It is a new business operation model for online shopping by users, online transactions between merchants and online electronic payments.

E-commerce on the Internet can be divided into three aspects: information services, transactions and payments. The main contents include: electronic business information advertising; electronic purchase and transaction, exchange of electronic transaction vouchers; electronic payment and settlement, and after-sales online services. The main types of transactions include transactions between enterprises and individuals (B to C method) and transactions between enterprises (B to B method). There are four types of entities participating in e-commerce: customers (individual consumers or corporate groups), merchants (including sellers, manufacturers, storage and transportation providers), banks (including card issuers and acquirers), and certification centers.

E-commerce is a direct product of the explosive development of the Internet and a new development direction for network technology applications.

The openness, globality, low cost, and high efficiency of the Internet itself have also become the inherent characteristics of e-commerce, and have greatly exceeded the value of e-commerce as a new form of trade. It will not only change The production, operation and management activities of the enterprise itself will also affect the economic operation and structure of the entire society.

1. E-commerce electronicizes and digitizes traditional business processes. On the one hand, electronic flow replaces physical flow, which can greatly reduce manpower and material resources and lower costs. On the other hand, it breaks through the limitations of time and space, allowing transaction activities to be carried out at any time. Any time, any place, thus greatly improving efficiency.

2. The open and global characteristics of e-commerce create more trade opportunities for enterprises.

3. E-commerce allows enterprises to enter the global electronic market at a similar cost, making it possible for small and medium-sized enterprises to have the same information resources as large enterprises, and improving the competitiveness of small and medium-sized enterprises.

4． E-commerce has redefined the traditional circulation model, reduced intermediate links, and made direct transactions between producers and consumers possible, thereby changing the way the entire social economy operates to a certain extent.

5. On the one hand, e-commerce breaks down the barriers of time and space, and on the other hand, it provides abundant information resources, providing more possibilities for the recombination of various social and economic elements, which will affect the economic layout and structure of society.

E-commerce refers to the use of simple, fast, and low-cost electronic communication methods for buyers and sellers to conduct various commercial activities without meeting. E-commerce can be accomplished through a variety of electronic communication methods. Simple, for example, if you conduct business activities with customers by making phone calls or sending faxes, it seems that it can also be called e-commerce; however, the e-commerce that people are discussing now is mainly completed by EDI (Electronic Data Interchange) and INTERNET. of. Especially as INTERNET technology becomes increasingly mature, the real development of e-commerce will be based on INTERNET technology. Therefore, some people refer to e-commerce as IC (INTERNET COMMERCE).

From the perspective of trade activities, e-commerce can be realized in multiple links. Therefore, e-commerce can also be divided into two levels. Lower-level e-commerce such as e-commerce, e-commerce, and e-commerce Contracts, etc.; the most complete and advanced e-commerce should be able to use the INTENET network to carry out all trade activities, that is, to completely realize information flow, business flow, capital flow and part of logistics online. In other words, you can Starting from finding customers, all the way to negotiation, ordering, online payment (receipt), issuance of electronic invoices, electronic customs declaration, electronic tax payment, etc. are all completed in one go through the INTERNET.

To achieve a complete e-commerce, many aspects will be involved. In addition to buyers and sellers, banks or financial institutions, *** agencies, certification agencies, distribution centers and other institutions must also join in. OK. Since all parties involved in e-commerce do not physically meet each other, the entire e-commerce process is not a replica of business activities in the physical world. Conditions such as online banking and online electronic payment and technologies such as data encryption and electronic signatures are important in e-commerce. plays an important and indispensable role.

Why should we vigorously develop e-commerce

This is because the "electronic" technology platform based on the Internet provides an extremely broad development space for traditional business activities, and its outstanding advantages The nature is simply incomparable with traditional media methods.

(1) Wide-area nature: The Internet crosses national borders and travels through time and space. No matter where you are, no matter day or night, as long as you click on the browser With the click of a mouse, you can log in to any website in any country or region and communicate face-to-face directly with the people you want to communicate with.

(2) Immediacy: The 21st century is an information society, information is wealth, and The speed of information transmission can be said to be a matter of life and death for businesses. The Internet is favored by businesses for its speed of transmitting information. It can be said that what just happened in the northern hemisphere can be achieved by people in the southern hemisphere in ten minutes. In a few minutes or even I learned about it through the Internet in a short period of time. The Internet has truly turned the entire earth into a global village.

(3) Virtuality: The Internet has changed the traditional concept of space, and there has been a phenomenon that is different from the actual geographical space. Virtual space or virtual society. Individuals, companies or institutions in any corner of the world can be closely connected through the Internet to establish virtual communities, virtual companies, virtual ***, virtual shopping malls, virtual universities or virtual research institutes, etc., to Achieve maximum sharing of information, resources, intelligence, etc.

(4) Interactivity: Through the Internet, businesses can directly communicate, negotiate, sign contracts, and consumers You can also reflect your feedback and suggestions to the website of the company or merchant, and the company or merchant should promptly investigate product types and service quality based on consumer feedback to achieve positive interaction.

Based on the above advantages, As a new business model, e-commerce appeared in front of people in the last decade of the 20th century. Compared with traditional transaction methods, e-commerce has many advantages. For example, it can break through geographical and time constraints and enable people in different regions to People can freely transfer information, exchange what they have, and carry out trade. People like it for its speed, speed, freedom and low cost of exchange. Why not?

E-commerce in International development status

Taking European and American countries as an example, it can be said that the development of e-commerce business is in full swing. In France, Germany and other European countries, the turnover generated by e-commerce has accounted for 1/4 of the total business volume. In the United States, it has reached more than 1/3, while the development of e-commerce in European and American countries has only been more than ten years old. In the United States, famous e-commerce companies such as America Online (AOL), Yahoo, and Electronic Harbor began around 1995. To make money, it created US$780 million by 2000. E-commerce companies such as IBM, Amazon Bookstore, Dell Computer, and Wal-Mart Supermarket have made incredibly huge profits in their respective fields.

Electronics in European and American countries The factors for the rapid development of business are as follows:

1. In European and American countries, families have computers, there are many companies, and the number of Internet users accounts for more than 2/3 of the total population, especially teenagers, almost all of whom are Internet users. They are well-off Economic conditions and a large group of netizens have created a good environment for the development of e-commerce.

2. European and American countries generally implement a credit card consumption system and have established a complete set of credit protection systems, which provides a good environment for the development of e-commerce. The problem of online payment for business has been solved. To be specific, the credit guarantee business in European and American countries has been carried out for 80 years. In European and American countries, people can move freely and are not subject to the restrictions of household registration like in China. In order to facilitate daily life, Everyone has a unique credit code that cannot be forged and stays with him for life. When using this credit card for consumption, the card-issuing bank allows the cardholder to overdraft a large amount, but the cardholder must repay the borrowed items within the specified time. If a company Or if an individual maliciously overdrafts and then fails to repay, he will realize that no matter where he goes in the future, his credit record will have this stain. No matter if he wants to get a loan to buy a house, buy a car or start a company, the bank will not lend him a loan. , this is extremely scary in the Western world where loans are common! Therefore, Westerners generally regard credit as their second life, and no one is willing to be greedy for small gains and lose big righteousness. When shopping online, they will directly click on the item. Enter the password and transfer the electronic money in the credit card to the website. After confirming the payment, the business website will immediately organize door-to-door delivery.

3.

The logistics and distribution systems in European and American countries are quite complete and formal. Especially in recent years, the emergence of large third-party logistics companies has enabled many Internet users in different regions to receive the products they need on the same day or the next day when they click to shop. .This is due to the nearly century-old development history of warehousing and transportation systems in European and American countries. Taking the United States as an example, after the Second World War, many companies effectively transformed and applied the operating model of the military logistics support system to material circulation. In the field of e-commerce, a dotted and pervasive logistics and distribution network has gradually been established all over the country. Even more than ten years ago, when e-commerce business was not widely developed, almost all customers could enjoy free delivery as long as they called to request goods. Service. FedEx, UPS (Federal Parcel Express), etc. are examples of large logistics companies, which are responsible for delivering products to customers for various merchants. With such a large and complete logistics and distribution system, when the e-commerce era arrives, The United States only needs to connect various distribution points with computers, which will naturally complete the transition from traditional distribution to distribution in the e-commerce era. The most important and complex link in e-commerce activities-----logistics and distribution problems can be easily solved in this way.

The main application systems of e-commerce include:

1) Enterprise - enterprise application system (B to B)

Electronic communication between enterprises Commerce will be the main body of e-commerce business, accounting for approximately 90% of the total e-commerce transaction volume. At present, e-commerce has greatly improved the efficiency of enterprises in terms of supply, inventory, transportation, information circulation, etc. The most enthusiastic promoters of e-commerce are also merchants. Business-to-business transactions are where a lot of benefits can be generated through the introduction of e-commerce. For a trading enterprise in the circulation field, since it has no production links, e-commerce activities almost cover the entire business management activities, and it is the enterprise that utilizes e-commerce the most. Through e-commerce, trading companies can obtain consumer information in a more timely and accurate manner, thereby accurately ordering goods, reducing inventory, and promoting sales through the Internet to improve efficiency, reduce costs, and obtain greater benefits.

The general transaction process of inter-enterprise e-commerce can be divided into the following four stages. The first is preparation before trading. This stage mainly refers to the preparatory activities between the buyer and seller and all parties participating in the transaction before signing the contract. The second is transaction negotiation and contract signing. This stage mainly refers to the negotiation between the buyer and the seller on all transaction details, and the results of the negotiation between the two parties are determined in the form of documents, that is, the trade contract is signed in the form of written documents and electronic documents. The third is to handle the procedures before the transaction is carried out. This stage mainly refers to the process of completing various procedures after the buyer and seller sign the contract and before the contract begins to be performed. The fourth is the performance of transaction contracts and claims.

2) Business-consumer application system (B t0 C)

In the long run, business-to-consumer e-commerce will eventually occupy an important position in the field of e-commerce. However, due to the constraints of various factors, this level of business can only account for a relatively small proportion at present and for a relatively long period of time. It uses the Internet as the main means of service provision to realize public consumption and provision of services, and ensures the electronicization of related payment methods. It developed rapidly with the emergence of the World Wide Web (WWW) and can be regarded as a kind of electronic retail. Currently, there are various types of commercial centers all over the Internet, providing various consumer goods and services from flowers and books to computers, cars, etc. There are currently many examples of this type of e-commerce application on the World Wide Web, such as the world's largest Amazon bookstore (://amazon), FedEx (://fedex) where customers can manage and track their own goods, and online ordering of takeaways. Food Pizza Hut (://pizzahut). Domestic ones also include Zhuoyue, e800 Mall, etc.

This shopping process has completely changed the traditional face-to-face transactions, hand-paying, hand-delivery and face-to-face shopping methods. This is a new and very effective electronic shopping method. Of course, if you want to carry out electronic shopping activities with confidence and boldness, you also need a very effective e-commerce confidentiality system.

3) Enterprise - *** application system (B to G)

Including *** procurement, taxation, commodity inspection, management rule release, etc., ** * All matters with enterprises can be covered.

For example, ***'s purchase list can be posted over the Internet, and the company responds electronically. With the development of e-commerce, such applications will grow rapidly. *** There are two roles here: as a user of e-commerce, making purchases, and as a commercial actor. It is also the macro manager of e-commerce, playing a supporting and regulating role in e-commerce. In developed countries, the development of e-commerce often relies mainly on the participation and investment of private enterprises, with governments only playing a guiding role. Compared with developed countries, developing countries have smaller enterprises, backward information technology, and low debt repayment capabilities. The participation of *** can help introduce technology, expand enterprise scale, and improve enterprises' ability to repay debts.

Supporting environment for e-commerce

E-commerce not only affects the transaction process of the parties to the transaction, it also changes the market structure and rules to a certain extent. Traditionally, market transaction chains are formed during the exchange of goods, services and currencies, and e-commerce has strengthened the importance of information factors. So there are information goods, information services and electronic money. The essence of trade has not changed, but some links in the trade process have changed their forms because the carriers they are attached to have changed. In this way, from the perspective of individual enterprises, some changes have taken place in the way of trade. From the perspective of the entire trade environment, some business opportunities have disappeared while new business opportunities have emerged. Some industries have declined while other industries have emerged, thus giving the entire trade pattern a new look.

In addition to traditional business factors, the supporting environment for e-commerce also includes:

(1) The information highway actually refers to the construction of network infrastructure: mainly composed of backbone networks , metropolitan area network, local area network, etc. It enables any networked computer to be connected to the world through the network at any time. Information may be transmitted via telephone lines or via radio waves.

(2) The formulation of e-commerce policies, regulations and technical standards: E-commerce is a trade method based on cross-border information networks. Relevant policies and regulations must be consistent with this. However, the national conditions of each country are very different. In the long run, conflicts often arise between the common requirements of e-commerce and the specific circumstances of each country, which require coordination and resolution by the international community. For example, in 1996, the United Nations Trade and Development Bureau adopted the "Model Law on Electronic Commerce." The United States, Russia, Germany, the United Kingdom and other countries have promulgated a number of regulations to promote e-commerce. For the entire network environment, standards are very important to ensure compatibility and versatility. Technical standards define technical details such as user interfaces, transmission protocols, and information release standards. At present, many manufacturers and institutions are aware of the importance of standards and are working together to develop unified standards. Issuers such as Visa and MasterCard have cooperated with the industry to develop standards to ensure e-commerce. SET protocol for secure payment.

(3) Implementation of online publishing, query, and retrieval of information: Online bookstores like Amazon publish product catalogs and inventory lists on their websites, attracting an extremely large number of customers on the website. Furthermore, a sophisticated web server that can provide a directory tailored to a specific queryer's personal preferences can function better and more permanently than any user registration card can.

(4) Development of tools for multimedia information dissemination: The content spread on the Internet includes text, pictures, sounds, images, etc. It is also necessary to ensure that the message it delivers is reliable, non-tamperable, and undeniable and be able to provide appropriate evidence in case of dispute. Network communication tools have provided two communication methods in the past: one is unformatted data communication, such as the messages we send by fax and email, which is mainly for people; the other is formatted data communication, electronic data Exchange trade (EDI) is a typical representative. Its transmission and processing process can be automated without human intervention, that is, it is machine-oriented. Orders, invoices, and shipping orders are more suitable for formatted data exchange.

What are the seven detailed courses on e-commerce?

Computer network principles, introduction to e-commerce, online marketing practice, e-commerce, introduction to international trade, e-commerce letter writing, e-commerce marketing writing Practice, marketing planning, web pages

Color matching, web design, data structure, Photoshop, Java language, Web standards and website reconstruction, FlashAction Script animation design, UI design, e-commerce website construction, e-commerce management practice , ERP and customer relationship management, e-commerce logistics management, consumer psychology, e-commerce experiments, online entrepreneurship, e-commerce professional English, basic skills of news gathering, writing and editing. Internet marketing, network database, mobile commerce, enterprise informatization, e-commerce system design, advertising planning, e-commerce and logistics, photoshop image processing technology, access database, marketing, enterprise operation and management, enterprise informatization, online consumer psychology Learn

8. What is e-commerce? What are the main courses it includes?

Introduction to e-commerce courses:

E-commerce major

(Combined arts and sciences Recruitment, four-year undergraduate degree, Bachelor of Management)

Training objectives: Cultivate senior business management talents with a theoretical foundation in economic management and modern business, mastering modern business management, e-commerce development, application and management.

Business requirements require mastering basic theoretical knowledge in economics, finance, trade and management, familiar with computer technology and network application technology, mastering e-commerce principles and e-commerce development and application management technology, and possessing the skills of network marketing, e-commerce Knowledge of security, electronic banking management, online business management, e-commerce laws, etc., with strong practical e-commerce capabilities

Professional characteristics The e-commerce major is an applied major that blends economic and trade management and science and engineering information. , the curriculum adheres to the principles of practicality and market-oriented, and absorbs the latest domestic education reform results. Some major professional courses implement bilingual teaching on a trial basis to cultivate students with high English proficiency to meet the needs of international e-commerce exchanges. At the same time, it emphasizes the cultivation of applied talents, strengthens the proportion of practical teaching sessions, and trains students to pass the elementary, intermediate, and advanced e-commerce division examinations during school to improve their employment competitiveness.

Main courses of e-commerce major:

Operations research, microeconomics, macroeconomics, marketing, management, international trade, international finance, management information system, database structure ; Internet economics, Internet marketing, e-commerce technology foundation, online payment and settlement, e-commerce logistics management, e-commerce law, corporate e-commerce management, Internet investment and entrepreneurship, etc.

9. Introduction to e-commerce courses

E-commerce courses are divided into university e-commerce professional courses and practical courses for enterprise applications. E-commerce courses for practical application of enterprises can be subdivided into courses on how pure e-commerce enterprises and traditional enterprises transform and carry out e-commerce marketing, focusing on e-commerce marketing strategies and techniques, including e-commerce profit models and marketing positioning, and e-commerce platform construction. , marketing planning, online marketing promotion, online customer service, online sales, operations and management, etc., such as universities such as Wuhan University, ministries and commissions such as the People's Republic of China and the Ministry of Industry and Information Technology of the People's Republic of China. This type of course focuses on the combination of e-commerce strategies and tactics and is highly practical.

10. Briefly describe the main content of the e-commerce course.