With the development of new media and the continuous output from the media, many enterprises have stepped out of the traditional propaganda mode and gradually moved to the new media position to promote their corporate brands through new media. Among many promotion methods, the most cost-effective and effective one is soft text promotion. The main reason is that the promotion of soft text has the following advantages: First, the integration of soft text is everywhere, such as Zhihu, Xiaohongshu, Weibo, Post Bar and a series of self-media, including comments, messages, personalized signatures and real-time barrage of various platforms, all of which can be counted as soft text, but for consumers, this information is very scattered, so they can't get centralized and effective information at once. But the soft text will integrate these information, highlight the core, and also produce some interaction. Second, the cost performance is high. Generally speaking, if we want to carry out a hard and extensive publicity, the cost will be high, the follow-up will be weak and the sustainability will not keep up. If you keep throwing money, you will have higher requirements for the company's economic situation, which is really stressful for some small and medium-sized enterprises. But the promotion of soft text is different. It doesn't need a lot of capital investment. By publishing some articles from the media platform, we can achieve the effect of high exposure of corporate brands and continue to output them, so that corporate brands are constantly exposed to users. When the soft text is included, users can quickly obtain relevant information through keyword search on the search engine, which makes the corporate brand more easily accepted and trusted by the audience, thus enhancing the brand's influence. Third, the exposure of brand promotion directly determines the sales volume and the purchase desire of users. Therefore, in addition to ensuring product quality, brand information promotion is also particularly important. In order to let more users know about corporate brand promotion, Tenggelixin can create a brand image for the enterprise through soft text publishing, and then reprint it continuously through the network. In a very fast time, spreading brand information and letting more consumers know and recognize the brand of the enterprise will help to establish an authoritative, professional and trustworthy enterprise influence. These factors make the publication of soft articles have obvious advantages in all influencing ways. However, it should be understood that soft text promotion can bring a lot of exposure, but it is actually very difficult for enterprises to hope to bring high sales through a soft text marketing or greatly improve the click-through rate of hype websites. Because soft text is not as direct as hard advertising, it exerts a subtle influence on people's thoughts through words. Only through long-term marketing propaganda can we enhance brand awareness and reputation and make qualitative changes in marketing.