(1) At present, the promotion methods on Taobao are roughly divided into two modes: free and paid. Let's talk about the free part first
First push: Taobao community
Community is essential, which is a must for sellers. A good essence post will often bring a lot of traffic to the store. If your post is on the home page, the effect will be high! Of course, reply is also very important. When reading the post, you should reply more, support others to learn from their predecessors' experience and leave a message to talk about your own views. Naturally someone will follow you to your shop! Experience talks are the most popular, and I must go every day. I can dig up a lot of wealth in it!
The second push: Baidu knows
Just look at Baidu. As the largest search engine in China, Baidu cannot do without its knowledge. Many people go to Baidu if they have any questions. The number of views here is huge, so if you want to seize this, you will naturally seize the potential wealth. After visiting the community every day, I will also go to Baidu to answer some questions about my products. If the best answer is adopted, it will also bring a lot of traffic!
Re-push: gang activities
(1) Participate in activities organized by gangs.
Now there are many gangs in Taobao, and some gangs will hold auctions and post advertisements from time to time. It's easy to increase the popularity of your shop by participating in such activities. For example, a gang I join regularly holds 1 yuan auctions at 2 pm every day, as shown in the figure. Of course, the preparations before the auction should also be done well:
It is attractive to come up with high-value products suitable for the public.
(2) Advertise other products on the home page and the baby page to be auctioned. Limited time discount! Postage and so on! You can think creatively! ) Bidding auctions are all at a loss. But our purpose is to advertise, attract customers into our store, and guide customers to buy other goods in the store. This is the real purpose of the auction!
(2) Apply for gang advertising space
Now, all gangs can apply for advertising space for free. For example, the specific requirements for the application of this gang advertising space I added depend on the requirements of the gang. How many people are usually invited, posting and so on. After the application is successful, your products can appear on the front page of the gang and bring a lot of traffic to your shop.
There are many free promotion methods, so I won't go into details. Let's talk about paid promotion.
First push: add consumer protection
There is nothing to say. If I am the first to do paid promotion, I will choose to add insurance and eliminate insurance. If you want to ask why, you can go to Taobao's homepage and search for it yourself. You will find that consumer protection has been added to the first dozens of pages. Without consumer protection, your product will not be searched by buyers even if it is about to be removed from the shelves. According to different product types, the deposit is also different, and the deposit will be refunded if there is no accident. Joining consumer protection can also increase buyers' trust in the store. It's also a good way to make a deal!
The second push: Taobao training
Taobao charges according to the display or click, which is unacceptable to ordinary Taobao shopkeepers. If the price is not very advantageous, there may be clicks, which will not generate a lot of sales, and it is more suitable for the promotion of special goods and high-profit goods.
Re-push: taobao guest Promotion
Taobao guest promotion aims to provide Taobao sellers with traffic and manpower outside Taobao to help promote goods, and sellers only pay commission after the transaction is completed. It is also a very effective way to promote, and it is also labor-saving. If others help to promote, you can give yourself a commission, but the commission should be set reasonably, neither more nor less. This is also a science! Method 1: register with major search engines.
Description: Search engine is a website dedicated to information retrieval and query, and it is the first stop for many netizens to query online information and surf the Internet, so registering your store in search engine is the first choice to promote and publicize your store. The more search engines you register, the more likely your store will be visited.
Decision 1 (self-submission): Although registration in search engines is the main way for the site to become famous, there are also technical problems here, not just registration. Among them, keywords are very important. In Taobao, you set keywords in the main business items of the store, and the classification of the later stores also belongs to keywords, so how to write here and how to arrange the location should be carefully studied.
Decision 2 (let the search engine grab the store quickly): It will take a long time for the search engine to include it after submission. Is there any other way for search engines to quickly collect store information? Here are some ways to try, and the effect is good. First, because search engines keep the popularity of a website unchanged according to the PR value, you can post information in the community forums of some websites with high PR value and related to your content, and add a signature after the information. Note that it must be the signature of the event, that is, it must be able to link to your store. In this way, because search engines frequently grab information from websites with high PR value, you can detect your active links to the maximum extent. If your links appear frequently, they will attract attention and be captured. Second, you can register googlesitemap to check the store collection. Registration method: Enter Google Daquan and select googlesitemap on the right. This is the marketing method of the website. Although Taobao stores can't submit sitemap files, the marketing method of online stores is the same as that of websites.
Method 2: Send invitations in chat rooms and BBS.
Note: I think one of the main purposes of many people surfing the Internet is communication. In order to make more friends, of course, they will go to chat rooms first. In the chat room, you can invite these netizens to visit your store in time and humbly ask them to give you some valuable suggestions. At the same time, when chatting with them, you can publicize the characteristics of your store and attract enough interest and attention from netizens.