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Why do Hayao Miyazaki’s animations have a Totoro character at the beginning?

Well, Studio Ghibli is a film studio established by the famous producer Suzuki Toshio for Miyazaki Jun. The studio has always worked on the principle of making high-level animated films, so Ghibli Buli Studio basically only releases one work a year.

But as an independent animation company, it is quite dangerous for Studio Ghibli to only release one work a year. Because in Japan, where prices are high and monthly wages are high, it is very difficult to run such a company. Although the studio's works are all profitable, the profits are meager in the face of huge wages...-_-b~ In other words, Studio Ghibli has been in a bad operating state for a long time and has been struggling to support itself. Operating. (Companies like SUNRISE only produce several full-length films a year, sigh~) In addition, Japan has been in a period of depression, and the new works of Jun Miyazaki and Isao Takada are not very popular, and Ghibli is in a major crisis...

Then, Miyazaki Junraku produced "My Neighbor Totoro". If the film still cannot save the current situation, the company will have to face the danger of bankruptcy.

Fortunately, the excellent quality "My Neighbor Totoro" was discovered by a certain product company and mass-produced as peripherals. Moreover, the cute Totoro was a big hit, which saved the company in one fell swoop and made the company a considerable fortune. The savings are used to do meaningful work such as training new people. Until now, a considerable part of the studio's financial source comes from Totoro merchandise.

Because of this major event, My Neighbor Totoro became the symbol of Studio Ghibli.

The blue background My Neighbor Totoro at the beginning of some of the DVD versions of the works we are seeing was added later. Studio Ghibli did not have this logo before this incident occurred. But after that, even if it was released in theaters, the Totoro logo would be added to the title of the film to commemorate it.

Above.