Mary Kay was a new star in American business in 1980s. 1963 after she retired, she set up Mary Kay cosmetics company with her $5,000 savings. When she started, there were only nine employees. Twenty years later, the company has developed into a large enterprise with more than 5,000 employees and annual sales of more than 300 million US dollars.
Because of the successful experience of "from beggar to rich man", she won the Haloto Olga Award in 1978, and Ashe is now a member of the grand prize jury. The pink queen appeared in almost all talk shows, including Dana Hugh and Oprah. She is the winner of "entrepreneur of the year", "outstanding woman" and "super achiever" awarded by various organizations, and she is also awarded the title of "outstanding woman of the year" by French magazines. Mary Kay was introduced as the "queen bee" at the celebration, which means that her excellent salespeople are called the queen bee, just like the queen bee.
Mary Kay is infectious, confident and charming, and her iron will gives her the courage to start her own company, which makes her different from the organization ruled by men who have been treated unfairly twice. She wants to set up her own company to provide job opportunities for working mothers facing life problems and housework. Mary Kay's dream is to let working mothers decide their own development mode and salary level, become their own boss, and decide their own schedule around their children's school arrangements. As a result, Mary Kay Cosmetics Company, a multi level marketing company that successfully achieved the above objectives, made a profit of $654.38 billion in 1993.
In order to meet the needs of professional women, Mary Kay founded a pastoral company, thus realizing her dream of a giant company. Her main goal is not the traditional strategy of optimizing shareholders' profits. In fact, after Mary Kay Cosmetics Company became a listed company (1968) 17 years later, she repurchased all the shares and turned it into a private company, because shareholders have the right to question her pink Cadillac promotion, which is the strategic pillar of her promotion. Mary Kay's story shows that anyone can realize his dream of getting rich without following the rules described by business experts.
The secret of Mary Kay's success is her personality. At the commendation ceremony held in Dallas every year, she charmed her female advisers. The number of these beauty consultants has reached 250,000, and they will be able to meet and shake hands with Mary Kay as the greatest honor of their trip to Dallas. Mary Kay, by virtue of her personality charm, can create an atmosphere of seduction in this party, and can make the whole audience become silent in one sentence: "I founded this company for you" (she means that "their position" is the real purpose of the origin of Mary Kay cosmetics company).
Like many great success stories, Mary Kay founded Mary Kay cosmetics company by accident. At first, her main purpose was to write a book. She just stepped down from her post as a direct agent for product promotion for 25 years, and wanted to write down the unfair treatment of women in male-controlled organizations in her book based on her experience in two companies. When she sat at the table and conceived the book, there were two clues. One is the management method that should not be adopted, based on her negative experience of male manipulating the company; The other outlines the necessary characteristics of the ideal company, especially in taking care of the needs of professional women who take care of their families, children and careers. She suddenly realized that she had formed a blueprint for a pastoral company that was sympathetic and concerned about professional women. Mary Kay immediately threw away the plan to write a book, exclaimed the inspiration of "I Know" and set foot on the voyage of building an ideal company. Later, she told the media: "At that moment, Mary Kay Cosmetics Company was born."
She also said: "I want to create a company so that women can arrange their own careers even if they have young children." There are almost no quotas and regulations in the company, and salesmen are free to arrange their own time. This structure allows women to freely put their family first, which is the most basic. "Friends, relatives, accountants and lawyers all told her to give up the idea of starting a business because" it will definitely fail ". "Mary Kay ignored it and went her own way to realize her dream.
Mary Kay's unique products and the sales team composed of her housewife consultants have made Mary Kay's cosmetics company a great success, and the leading factor is Mary Kay's personality charm as a confident leader.
Mary Kay said to her men many times, "You are great! Stick to it until you succeed. "
More than 20 years ago, Mary Kay waited in line for three hours to shake hands with the vice president of the company where she worked. When she finally met him, he shook hands with her and said hello, but his eyes looked at how long the line behind her was! Mary Kay was sad to think of it long after it happened. At that time, she secretly said to herself, "If one day I become a pilgrim, I must focus all my attention on the person who stood in front of me and shook my hand."
When this day finally comes, Mary Kay always tries her best to make everyone feel important. Someone once asked her, "How did you do it? Aren't you tired? "
Of course, she is often exhausted, but she never changes her mind, because she has personally experienced what it is like to be left out by someone who is very important to her. Mary Kay said, "It is always important to focus on the person in front of you. Remember, never treat anyone the way you don't like being treated. "
Mary Kay believes that the company helps beauty consultants get the support of their families, which cannot be ignored. Whenever the sales director comes to the company for training, the company writes to her home, explaining that attending the training is of great benefit to her future work, and thanking them for letting her attend the training. The company always sends this letter on the Monday when the sales director arrives in Dallas (the headquarters of the company), because then, this letter will arrive when her sink is full of dirty dishes and her family is angry at having to start work. In Mary Kay's view, these letters are very important, so she has to sign them one by one.
Since the company opened, every Christmas and anniversary, the company will send greeting cards to employees. They will also receive a congratulatory letter from the company on their birthdays. Mary Kay signed each card and wrote a congratulatory message in her own hand.
When employees joined the company for one year, the company gave each of them a commemorative bracelet, which was a gold chain with ornaments. When they entered the company for the 3rd, 6th and 9th anniversary, they got other jewels as souvenirs. When they attended the company's work 15 anniversary, they got a piece of jewelry set with diamonds.
Once, Mary Kay presided over a sales meeting. The cosmetic box brought by one of the beauty consultants attending the meeting was really dirty. The beauty consultant is a newcomer. Mary Kay thinks that her dirty cosmetic box will make her unable to sell anything. But because the novice seems to lack self-confidence, Mary Kay is worried that if she talks face to face and points out her shortcomings, she may not be able to bear the blow. So Mary Kay decided to express this meaning in a more euphemistic way.
Mary Kay decided to set the theme of the meeting as "neatness is second only to respecting heaven" Mary Kay sends information in this way. Not only the participants learned the importance of neatness, but also the beauty consultant unconsciously accepted the criticism.
Throughout the meeting, Mary Kay emphasized the importance of neatness to the beauty consultant. During her speech, she never stared at the beauty consultant to show that it was not personal.
Mary Kay said that a good manager will never embarrass others, not only because it is useless to embarrass the other party, but also will have the opposite consequences. You must remember that the manager's job is to solve problems, but blindly criticizing others will prevent you from carrying out your tasks more effectively.