In the first half of the year, Adidas basketball basically didn't release any new styles in China.

In addition to changing the color scheme and joint name of the "New Five Tigers", there seems to be nothing to talk about except Pro Boost, which was recently put on the shelves.

Of course, the epidemic situation is a major factor that cannot be ignored, but look at Nike's turmoil before and after the epidemic situation. Although the style is not clear, it is hard to escape the fate of low discount when going public, but at least Nike is willing to export new products to the market and strive to maintain the attention of shoe fans to the brand.

Of course, the product Meng given by Nike is like this:

From the consumer's point of view, it is the voice of the public to put one more.

In the case of difficult delivery of Kobe 9 elite, Nike did not have the mentality of rushing to deliver, but let Kobe 8 system accompany you for two New Years and two Christmases.

This is also why:

Kobe 8 system has become the only pair of shoes in Kobe series with two CNY colors and two Christmas colors.

If PG4 conflicts with designers and docking people because of some details, there is no need to finish it so early, then why not add a few new PG3 colors to support it? After all, people are still willing to pay for this kind of shoes designed for actual combat.

Of course, the problems involved are far more difficult than we thought, just from the consumer's point of view:

Creating products that consumers and designers are satisfied with is the real win-win situation.

Just recently, Zoom Rize, a good practical shoe that everyone is not so obsessed with, ushered in the second generation of exposure:

At first glance, it seems a bit like the shadow of tennis shoes, but in fact, it is not difficult to find out that the design details of Zoom Rize 2 are basically modeled after Zoom BB NXT.

The previous Zoom Rize was AlphaDunk's younger brother, and this year Rize 2' s older brother became BB NXT.

Can I rub my brother's floor this time?

Looking forward to it very much.

To say that the biggest highlight of the whole Rize 2 is undoubtedly the Zoom air cushion wrapped in plastic cloth on the forefoot.

As far as the shape of fiber silk is concerned, it should not be a conventional built-in air cushion. What shape is the air cushion? You can wait, and the hard disassembly column will bring you the disassembly test of this pair of shoes for the first time.

Other aspects of design, such as sole lines, can see the shadow of some old Rize, which is a bit of inheritance.

The upper of the heel is thick and rich, and the mandarin duck sole also has a good finishing touch.

Generally speaking, this pair of shoes at least won't give people the feeling of "too perfunctory".

Compared with our recently unpacked letter brother 2, how to master it? .......

In addition to signature shoes, the names of team shoes are:

A pair may be priced at 899 (Xinge 2)

A pair of estimated selling prices 1099(Rize 2).

200 yuan team shoes don't deserve better design and configuration?

"You have such a pair of MVP shoes."

Brother Xin's fans are probably unhappy.

After all, honor is in hand, and the future can be expected. Will this attitude give people some perfunctory?

But on the other hand, ......

This is the truly awesome thing about Nike.

Sign another brand. Brother Xin is an absolute top star, and his shoes can't be vague.

When signing a contract with Nike, Alphabet should obey Nike's signature shoe segment system. At present, Alphabet series can't surpass Owen series, and even some team shoes.

In terms of historical position, Brother Alphabet is still a long way from James and Durant.

And Durant's first pair of signature shoes, as long as 800 yuan and Owen reach the fifth generation, the price has broken through the 900 yuan mark.

Therefore, the letter brother who just came out to the second generation only has the configuration of the front palm fan Zoom below Nike. ......

A little atmosphere, but understandable.

Fans pay for the stars and basketball fans pay for the performances.

Good performance will ensure the sales of Zoom Rize 2.

Brother Xin himself will guarantee the sales of Brother Xin 2.

By the way, do you remember the sign set when Brother Ma opened the letter 1?

If Brother Alphabet wins the MVP again this year, I will draw a pair of Brother Alphabet 1 ~

It's just ... can the competition start smoothly this year?

* Part of the material comes from the network.