Which car is the masterpiece of mini car? Many people will blurt out Smart. Of course, Smart is a brand, and when people say Smart, they basically refer to Smart’s most classic fortwo model. Who is best suited to endorse this classic subcompact car? Smart has invited many big stars to endorse it, but the only one I remember is the two-meter-tall basketball superstar—Kobe Bryant.

Kobe and Smart got involved in 2011. Not only did Kobe become the spokesperson for the Smart brand, he also personally filmed a TV commercial. I believe many readers have seen this advertisement. The two-meter-tall Kobe Bryant personally drove the Smart?fortwo speeding through the city, which not only showed the driving space of this small car, but also showed the spirituality of this small car.

It is worth mentioning that while Smart invited Kobe Bryant to be its spokesperson, it also launched a Kobe Bryant special edition Smart fortwo model at the same time. You can directly see the appearance of this Smart?fortwo Kobe Bryant Special Edition. The overall style design draws on Kobe’s nickname "Black Mamba". The body uses a pattern similar to snakeskin scales, which is quite cool.

The reason why Smart invited Kobe as its spokesperson is not only because of Kobe’s status as an NBA superstar and his high popularity around the world, but also because of another purpose, that is, the two-meter-tall Kobe can also easily enter the Smart car, which provides consumers with a reference from the actual space display, so they don’t have to worry about the small interior of the Smart car. It can be said that Smart's operation of inviting Kobe Bryant to be an endorsement is definitely killing two birds with one stone.

In fact, as an NBA superstar, Kobe Bryant has received many endorsement advertisements in his life. However, apart from the sports product endorsements that are easily remembered by people, the cooperation with Smart is the most impressive. Very impressed. After Kobe Bryant suddenly left us, I believe that the commercials Kobe Bryant once filmed will also be missed by everyone. It is worth us having the opportunity to relive his wonderful performances again.

Finally: ?R.I.P?Kobe?Bryant

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.