The setting of micro-signal is the most basic and important link.

Nickname: Reflects professional and personal brands, such as "Financial Advisor-Zhao Si".

Micro-signal: considering the target group, the principle is simple and easy to remember, and the other party remembers the least times.

Personalized signature: tell others what you do in one sentence.

Other settings should be as complete as possible, such as address, to increase the trust of friends.

Second, the promotion method of personal WeChat

1, forums, IM tools, EDM, blogs, Weibo, social networking sites, mutual promotion and paid advertising.

2. Business cards, leaflets, T-shirts/advertising shirts, brochures, product packaging, in-store posters, outdoor advertisements, attention to strangers, activities and traditional media.

Third, personal WeChat content operation

1, user classification

After having more friends, it is very important to classify users. Defining the goal of each push is the premise of precision marketing, so when adding powder, we must develop the habit of signing contracts or subdividing user groups through comments.

Step 2 Cultivate trust

The purpose of WeChat operation is to maintain customer relationship and cultivate customer trust with 99% of the time. Don't always think about promotion. It may be more effective to spend 7 days a week cultivating customers and introducing products 1 day. Please forget about sales for a while.

Step 3 communicate carefully

Don't be busy pushing a lot of content to potential customers every day, and create topics that can be communicated with readers. You know, all the value comes from communication. It is best to communicate with readers carefully once the best content has been pushed.

4. Input and execution

Wechat marketing has no marketing secrets. It focuses on investment and implementation. It is impossible to get a large number of fans without input. If you don't want to invest too much money, you can choose to invest time and implement it in place, and the goal can be achieved.

Step 5 interact

Communicate more with friends, create more communication opportunities and ask more questions from friends. Ask friends when they like to receive content, and hope readers will give more opinions.

6. Pay attention to competitor WeChat

Pay attention to competitors' WeChat. If you follow 50 competitors' WeChat, there will be 50 accounts to teach you how to do WeChat marketing well. All you have to do is optimize all their methods. Competitors are the best teachers.

7. Find high-quality WeChat and learn.

Beginners begin to learn to play WeChat, starting with paying attention to high-quality WeChat, remembering the methods of those excellent players, and it is best to take notes every day to compare what can be done better, which is more conducive to their future operations. Sogou search is the exclusive search platform for WeChat content, which is very practical and can search information at will.

8. Add original ideas

How to create content, must the content be original? Not necessarily, the content doesn't have to be original, but you must do one thing, that is, add your own opinions!

9. Don't listen to your customers completely.

We respect our customers, but we don't please them. People who lose their attention will lose their attention sooner or later. As long as you continue to provide value, those who stay will stay.

10, personal number or official WeChat account?

It is not contradictory whether WeChat marketing is personal WeChat or WeChat WeChat official account. Operation can be considered. If the copywriting level is weak or the number of fans is not very large, it is recommended to use personal WeChat for operation. If the number of fans exceeds 5000, you must use a public account.