In the early days of starting a business, how to run a western restaurant well requires a detailed plan in addition to sufficient funds. The following is a business plan I have compiled, hoping to help you.

First, the purpose and concept of entrepreneurship

The business purpose of Yueming Western Restaurant is "innovation, customer first", and the business philosophy is "to create an elegant, comfortable and leisure atmosphere with your heart, and to integrate western food".

Second, the market positioning

1. Location: Yue Mingxi Restaurant is located in the college's food street, which is connected with a series of fast food restaurants, but it is the only western restaurant in the food street. Different from other fast food restaurants, it has a better dining environment and better service.

2. Style: Western restaurants provide customers with high-quality services and aristocratic enjoyment in a warm and romantic style, strive to create an elegant, comfortable and leisure consumption environment, and guide consumers to change their consumption concepts, advocate nature and pursue health.

3. Campus market environment: The market of campus economy has a wide range of development fields, and consumers are also very simple consumers. Compared with the external market, there is less competition, and self-management is simple, mainly serving college students with small investments. To serve students, we should provide the best service. First of all, we should attract students' attention and let them visit our store in the shortest time. The marketing methods adopted are various. Secondly, how to achieve the following marketing effects

Potential customers

Real customers

Satisfied customer

Prestige 100

The marketing methods used are also varied.

4.SWTO analysis:

The college has more than 3000 teachers and students/kloc-0. According to the survey data, 54.7% of them spend more on diet, which is why diet is also the first choice for starting a business at school.

At the same time, the SWTO analysis diagram of running a western restaurant on campus is as follows:

S: The neighborhood of the food court is the most crowded place for boys' dormitories, and people who occasionally go to the food court account for 65.8% of all teachers and students.

W: Most students are used to eating in fast food restaurants and school canteens, but they are not so used to western restaurants, but the data shows that 38.2% students are interested in trying western restaurants.

O: At present, 40.2% of teachers and students think that the most lacking service in the school is the dining environment, and the design suitable for Yuemingxi restaurant is elegant, comfortable and leisure consumption environment, which shows that Yuemingxi restaurant will be more popular after its opening.

T: There are many fast food restaurants in the food court and five canteens in the school.

Third, the management concept.

1. Respect the independent personality of catering personnel.

2. Mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.

3. Create a collective atmosphere: it is necessary to let subordinates feel the strict discipline of western restaurants, but also care about employees, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.

Treat them fairly, treat them equally, do your best and give full play to their talents.

Fourth, product introduction

Mainly western-style steak, combined with fast food, Chinese and western stews, Chinese and western bureau meals, imperial staple food set, snacks, beauty desserts, water bar drinks and so on. In order to meet the needs of consumers:

1. Offered economical "yellow card" staple food packages, such as: roasted Thai chicken with Indonesian fried rice package, roasted pork neck with green curry with spaghetti package, roasted eel chicken with Thai juice package, etc. Each set meal also comes with (corn, rape, hot milk tea or cream soup with frozen lemonade), which is most suitable for campus couples.

2. Western food combined with fast food

For example: steak (steak, pork chop, chicken chops), all kinds of fast food, all kinds of snacks, all kinds of Chinese and western stews, Chinese and western local meals, noodles (spaghetti, rice noodles, etc. ).

3. Beautiful dessert

For example, stewed eggs with ginger milk and snow clam cream, millet pumpkin sago, millet milk dew, coconut taro sago and so on are most suitable for female college students who love beauty.

4. Make some cold drinks, hot drinks, snacks and salads according to different seasons.

For example: freshly ground coffee, fancy exquisite iced coffee, fragrant milk tea, special flavor tea, natural scented tea, exquisite drinks, freshly squeezed juice, ice cream, nourishing desserts and so on.

Verb (abbreviation of verb) market strategy

1. Brand strategy:

The name "Yue Mingxi Restaurant" is easy to remember, read and listen to. The word "bright moon" can

Create an elegant personality atmosphere and spread it quickly to meet the consumption needs of consumers in the target market.

Moreover, the font design of the signboard should be elegant and unique; Easy to attract attention.

2. Price strategy:

(1) mainly adopts the strategy of medium and low prices, strives for perfection in color, fragrance, freshness and service of food, and strives to give customers the greatest enjoyment and psychological satisfaction.

(2) According to the price comparison psychology of consumers, we consciously divide similar foods into different grades to form a price series, so that consumers can quickly find their accustomed grades in price comparison and get "satisfaction" in purchase.

3. Promotion strategy

(1) The promotion strategy of western restaurants should be competition-oriented. Restaurants must know the situation of competitors, compare their products and services with competitors, and work out specific promotion plans and schemes on this basis. In the process of implementing the plan, they can establish a distinct corporate image by promoting their unique products or business styles.

(2) In order to meet the restaurant's business purpose of "innovation with heart", the promotion strategy should include the following four aspects:

A. Innovation: Chinese western restaurants not only have a long history, but also are rich in varieties, and have initially formed a pattern of high, medium and low grades. Brewing, soaking, steaming, boiling, roasting, frying and frying are all varied, but they are all old faces that have not changed for many years. Consumers lack freshness, especially their cultural taste is too low to keep up with the development trend. Therefore, it is necessary

B. change: in the past 20 years, people paid attention to food and clothing, but today people pay attention to nutrition and enjoyment. Therefore, western restaurants should also make changes in skills, cooking, ingredients and other aspects to meet people's tastes and change their horizons, so as to firmly grasp consumers and expand the market space of western restaurant industry.

C. innovation: innovation on the basis of innovation and change, the same product can win the favor of consumers by changing a new term. When foreign biscuits and fruits enter the China market, we should be inspired by the new provisions. At the same time, innovation is also manifested in the combination of western restaurants, transforming China Western Restaurant with the technology of foreign western restaurants, or grafting foreign western restaurants with China's traditional methods, and winning a surprise victory.

D qiute: this special restaurant is a special western restaurant with China characteristics. Looking back at the western restaurants in China, most of them are "one person, one number, each playing its own tune", sticking to one position and not communicating with each other. As a result, no one can make a "cake" quickly, and some even lose money or shrink. Therefore, we should choose several characteristic western restaurants as soon as possible, expand the scale, expand the market, strengthen the alliance, build characteristic brands and seize the commanding heights of famous brands.