German herring has entered the China market for ten years since 1996. In order to explore Yu Hui's "trip to China" in the past ten years, the reporter from Door, Window and Curtain Wall Network went to Shanghai and walked into the Ellison Building and Yu Hui in the historic Chenghuangmiao Street.
"After ten years in China, we are optimistic about this market."
1996, Yu Hui (Taicang) Building Anchorage Co., Ltd. was established.
1997, Yu Hui Shanghai Representative Office was established.
1998, Yu Hui Beijing branch was established.
1999, Yu Hui (Shanghai) international trading co., ltd was established.
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In China, the Chinese name of Fischer brand "Yu Hui" has been deeply rooted in people's hearts. As the first wholly-owned subsidiary of German Yu Hui Group in Asia, Yu Hui (Taicang) Building Anchorage Co., Ltd. has become the anchorage technology center of Yu Hui Group in China, and its products cover nylon, metal and chemical anchorage, curtain wall back bolt (ACT), installation and hanging (SaMontec) and external wall insulation (E.W.I). As Mr. Ping Jie, the sales director of Yu Hui BE Company, said, "We have invested heavily in the China market because we are optimistic about this market". Mr. Ping told us that Yu Hui has established three sales networks in China, namely, direct selling, distribution and building materials supermarket. Not only engineers can use Yu Hui's products, but ordinary consumers can also enjoy Yu Hui's "DIY" building materials concept.
Tailor-made customer solutions
Yu Hui not only has products suitable for different consumer groups, but also introduces the service concept of "tailor-made customer solutions".
In recent 25 years, the accidents of stone curtain wall caused by natural stone bending and expansion have increased sharply, which not only caused the loss of people and property, but also increased the maintenance cost of curtain wall. In this regard, Yu Hui invested a lot of manpower and material resources in the hanging and testing methods of stone curtain walls. Therefore, this paper introduces a new suspension method specially designed for stone curtain wall-ACT. ACT curtain wall back hanging system is not only suitable for curtain walls of different materials such as natural stone, artificial stone (such as glass-ceramics), various ceramic sintered plates and various artificial fiberboards.
ACT system not only improves the safety factor of curtain wall, reduces the maintenance cost of curtain wall, but also brings a revolution in the visual effect of curtain wall. This system is used in Shanghai Jinmao Building.
In addition, Yu Hui's "tailor-made customer solution" is also reflected in the specific case of Hui Jian. Mr. Ping told the reporter that Yu Hui not only provided the anchoring products needed by the construction party, but also assisted the construction party in providing integral suspension anchoring solutions for water pipes, ventilation pipes and other pipelines.
Creative projects run through.
It is something that everyone can and must do to avoid waste, create value and meet customers' needs in time. To this end, Smart Fish has established a concept: "The sum of all business processes and discipline principles set for the company's goals is collectively called the Smart Fish Process System-FPS (Fischer
process
System) ",as a part of Fish Flow System (fPS), fIP pays more attention to giving people opportunities and giving advice to enterprises.
Mr. Ping said that in the past, only 65,438+05% of the effective time for business people in Yu Hui to visit customers was spent on the road and waiting. After internal group discussion, business personnel began to effectively arrange visits to customers and reduce waste, which not only improved work efficiency, but also increased performance. By the end of July, 1998, the sales growth rate of whitebait in China increased by 40%. "Although there are many reasons for this improvement, the optimization process has indeed optimized many workflows and reduced waste, and we will continue to adhere to this practice," Mr. Ping affirmed to reporters.
Application of German Management in China
Every enterprise that makes products has a problem that it is difficult to receive payment. Smart fish also encountered this problem in China. Mr. Ping told the reporter that Yu Hui has encountered the problem of payment since 200 1 year ago. In the second half of 2004, a credit control group was set up in China, Yu Hui to effectively manage the whole business. Take the "trilogy" way of pre-sale background investigation, detailed determination during sale and effective after-sale dunning. "The situation of payment difficulties has improved, and the debt ratio has dropped by 75%. This is also a typical embodiment of the application of German management in the China market, indicating that German management can also be integrated into the China market." Mr. Ping told reporters with a smile.
"We don't just sell products."
In China, whether in exhibitions, commemorative activities or universities, Yu Hui has been committed to cultivating and popularizing anchorage technology to the greatest extent. Since 200 1, Yu Hui has signed a cooperation agreement with Tongji University to establish "klaus fischer Scholarship" to encourage teachers and students who have made outstanding achievements in the field of anchorage technology.
Shanghai International Convention Center
guangzhou metro's 2th lines
Jinmao Tower
Shanghai Bank of Communications Financial Building
Shanghai F 1 Racing Factory
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Whether in Beijing, Shanghai or other cities, the safe and perfect solutions provided by Yu Hui have enabled more and more designers to realize their creativity. We have reason to believe that the development of Yu Hui in China will be better and better, and the road will be wider and wider, just like Yu Hui's slogan "innovative wisdom, perseverance and' fish'". Yu Hui Group was founded in 1948, and has 24 wholly-owned subsidiaries all over the world.