On February 6th, at the regular press conference of Beijing Winter Olympics, Zhao Weidong, the spokesman of Beijing Winter Olympics Organizing Committee, answered the media's question about "one pier is hard to find", and "one pier and one melting" is expected to be realized.
"One household, one pier and one integration" is expected to be realized 1. The mascot "Ice Pier" of the Beijing Winter Olympics has recently set off a wave of buying, resulting in "one pier is hard to find". BOCOG responded that it has communicated with various production enterprises and taken active measures to promote product production, and the products will continue to be supplied to the market. At the same time, I also remind everyone, "Don't forget (the mascot of Beijing Winter Paralympic Games) that snow melts." .
65438+1October 3 1 Day, a child holds the mascot "Ice Shield" at the China Light Show in Belgrade. Xinhua News Agency (photo by Wang Wei)
In the closed loop of the Winter Olympics, there is always a long queue in front of the franchise stores of the Winter Olympics, and people from all over the world compete to buy licensed products such as mascots of the Winter Olympics. Outside the closed loop of the Winter Olympics, there are endless queues of customers in the franchise stores of the Winter Olympics.
"In the past two days, a friend asked me, where can I buy an' ice pier'? I think this reflects the general public's concern about the Beijing Winter Olympics from one side, and it is the embodiment of the results of' driving 300 million people to participate in ice and snow sports' on licensed products. " At the press conference on the 6th, Zhao Weidong, a spokesman for the Beijing Winter Olympics Organizing Committee, said.
Dolby, executive director of the Olympic Department of the International Olympic Committee, also hopes to have an ice pier. He said: "The ice shield is very cute and humorous, full of positive energy. I hope to have one, and I hope that teenagers all over the world can have one. "
Zhao Weidong said that BOCOG is stepping up coordination and increasing supply for the problem of "one terminal is hard to find". "In addition, we also want to remind everyone that in addition to paying attention to ice mounds, we should also pay attention to snowmelt."
The "Ice Pier" at the Commemorative Ceremony of Beijing Winter Olympics. Xinhua News Agency reporter Xue Yubin photo
Park Dong-hsueh, director of marketing department of BOCOG, said that some products, especially the licensed products of Bingdundun, are not easy to buy for the time being because of the concentrated demand and the fact that factory workers are still in the Spring Festival holiday. BOCOG Marketing Department attaches great importance to it and has communicated with various production enterprises. After the factory starts, it will take active measures to promote product production, and products will be continuously supplied to the market.
Park Dongxue said that the official flagship store of Tmall Olympic Games will put some ice pier products on shelves every day. At the same time, some styles of ice pier products will also be pre-sold, and the Spring Festival commemorative ice pier will be launched, which will be pre-sold in Tmall flagship store. Welcome to buy.
"Retail stores such as Beijing 2022 official licensed merchandise retail store will adopt purchase restriction measures, so that more people will buy mascot licensed goods in the near future." Park Dong-hsueh said, "BOCOG has launched the 16 category, with more than 5,000 kinds of licensed goods, which are also worthy of consumers' attention. At the same time, the licensed products of Beijing Winter Olympics will be sold at least until the end of June this year, which can meet the needs of consumers. "
"One household, one pier and one integration" is expected to be realized on the 26th. At the regular press conference of the Beijing Winter Olympics, Zhao Weidong, spokesman of the Beijing Olympic Organizing Committee for the Winter Olympics, said in response to the media's question that "one pier is hard to find": "These two days, a friend asked me where to buy this ice pier? I think this problem reflects the enthusiasm of our Beijing Winter Olympics from one side and the achievements of our 300 million people in ice and snow. We attach great importance to this problem. Because of this Spring Festival holiday, some factory workers go home for vacation. Therefore, in the face of this sudden high temperature, we are strengthening the coordination of supply. We are also increasing coordination with relevant parties to increase the supply of ice piers. "
"Ice mounds" and "melting snow" not only fascinate foreign players and journalists, but also exist like a top stream in China. As the largest franchise store for the Winter Olympics in China, people come to Wangfujing Gongmei Building every day to buy "Ice Pier" and "Snow Rong Rong". Some netizens saw this scene behind the scenes, indicating that a family has hope.
It is reported that after the Spring Festival, a large number of "Ice Shield" and "Edelweiss" related products will be replenished on the shelves.
It is worth mentioning that from 1990 Pan Pan, the mascot of the Beijing Asian Games, to Jingjing, one of the mascots of the 2008 Beijing Olympic Games, and then to the ice shield, the mascot of the Beijing Winter Olympics, our pandas are round after round. Netizen: # Pan Pan Jingjing stew # The food is getting better and better.
"One household, one pier and one integration" is expected to be realized. With the opening of the Winter Olympics, the heat around the Winter Olympics ushered in a new round of climax, and "one pier is hard to find" has repeatedly become a hot topic.
"Ice mounds" and "melting snow" not only fascinate foreign players and journalists, but also exist like a top stream in China. As the largest franchise store in China, people come to buy "Bingdundun" and "Edelweiss" in front of Gongmei Building in Wangfujing every day. In order to prevent and control the epidemic, there are about 10 staff at the main entrance to maintain order and divide the customers in line into dozens of people to enter the store. The staff has also been using loudspeakers to shout at customers to maintain order.
Not only in Beijing, but also in Jiangsu Province, the only "Official Franchised Retail Store for the 2022 Beijing Winter Olympics" located in Nanjing Confucius Temple. There are more than 200 licensed products for the Winter Olympics in the store, but the dolls and ornaments related to the Winter Olympics mascot "Ice Shield" and the Winter Paralympics mascot "Edelweiss" are definitely C. According to Tang Limin, a shop assistant, the surrounding areas of these two mascots have always been very popular: "What is hot now is the toys and ornaments of mascots, which can be used now. With the opening of the Winter Olympics, there has been another wave of buying. At present, almost all the surrounding areas are sold out. Although we have applied to Beijing for replenishment, the supply is still in short supply. At present, the store has stepped up contact with manufacturers to apply for replenishment, so that everyone can have a memory of their Winter Olympics. " Now we are out of stock here. We just transferred from Beijing these two days. At present, there are over 100 pieces. In the morning, people come to line up. Now they are all limited to one piece. I hope everyone can have a chance to buy it. "Tang Limin said.
Wang, a post-00 student who came to buy a mascot, told reporters that although he could not buy a mascot doll, he chose a bracelet with ice and snow design elements and a commemorative coin for the Winter Olympics, and he also liked it very much: "I like and am very interested in many design elements of this Winter Olympics. I think this commemorative coin is well designed, which not only has the symbol of the Winter Olympics but also incorporates the elements of ice and snow sports. I think I will feel full of memories when I see it in the future. "
Fans of "Ice Shield" and "Snow Rongrong" even covered Grandma's generation. Although I missed the online shopping before, Aunt Gao, a Nanjing native who came to queue early in the morning, finally got her wish: "In fact, I really want to buy all the things related to the Olympic elements, which is particularly memorable. I'm going to buy an ice shield silk scarf later. " She said that Nanjing is the host city of the Youth Olympic Games and Beijing is the host city of the Double Olympics. Buying licensed products is also a kind of support and love: "I really feel the joy of success and feel very proud."
It is reported that the licensed products factory in Dongao has sufficient production capacity. After the Spring Festival, a large number of related products such as "Ice Shield" and "Edelweiss" will be replenished one after another. At present, citizens who fail to grab their favorite Winter Olympics don't have to worry, and the surprise is on the road.