Teaching purpose:

With the continuous advancement of educational reform, quality education will gradually replace exam-oriented education. Quality education requires students to have the ability to handle things in all aspects, including adaptability, self-care and self-study. Among them, innovation ability is the most important. This class meeting is to use the form of advertising creativity to mobilize students' enthusiasm for active participation and cultivate their innovative ability. Teaching philosophy:

Around the teaching purpose, students are divided into four groups, and their enthusiasm is fully mobilized, taking the forms of cultural performances, free speeches, questions and answers, and rushing to answer. At the same time, teachers and principals are invited to participate and serve as judges, and the class teacher is invited to make a summary before the end. Classroom layout:

Write it on the blackboard? Creative advertising words? .

Class meeting process:

Moderator (accompanied by an electronic piano sound): We all know that advertising words are really varied and eclectic now. For example:? No gifts this year, only melatonin; There is no best, only better? Wait a minute. These advertising words are very interesting, and they all contain the rich imagination of the creators. Today, let's play smart and have an advertising competition to see who has good creativity and imagination.

first part

Compere: Now advertisements have unconsciously entered our lives, including commodity advertisements, public service advertisements and job advertisements? It comes from all kinds of media, please send a representative from each group to tell your favorite advertisement and explain the reasons why you like it, and the judges will score it.

The first group of representatives spoke: My favorite advertising word is Yaqian Cosmetics? White inside and red inside, different from others? . Because? Red? Same? All bets? Ang Rhyme, at the same time? White? Red? The contrast of colors is easily reminiscent of red apples, which can make facial skin so beautiful. Who wouldn't buy it? (Applause, judges score 10)

The second group of representatives spoke: My favorite advertising slogan is red dragonfly leather shoes? It's all love after four seasons? . Because? Love? Little duck? Homonym, at the same time, contains the love of red dragonfly leather shoes for people. (Applause, judges score 10) The representative of the third group spoke: What is my favorite advertising word? Leave nothing but footprints; Don't take anything away except memory. . Because this notice allows tourists to ponder the subtlety of language in reverse thinking and realize it? What? Between the lines, the first one? What? No scribbling, no littering, etc. The second one? What? Don't climb flowers and trees, and don't take anything with you. That is to remind tourists to visit in a civilized way, and the formal language is euphemistic and appropriate, which is easy for tourists to accept. (Applause, judges score 10)

The representative of the fourth group spoke: My favorite advertising slogan is an environmental advertising slogan? Man belongs to the earth, but the earth doesn't.

Humans? . Because this advertisement reminds people of many things, human beings can't live without the earth, which is our home, but the earth doesn't just belong to us. We should protect the ecological balance, protect animal and plant resources, and don't destroy ourselves. (Applause, judges score 10)

Moderator: It seems that the speeches of the four students were all wonderful, and the judges gave all four groups 10 points. Let's relax. Please listen to the song "Childhood" brought by Lu Lu badminton Badminton Association.

the second part

Moderator: Thank you for the beautiful songs brought by Lu Lu badminton badminton. Next, we will enter the answering session. There are three groups of questions in this session, each group is 2 minutes, and each group intends to say advertising words around the topic. The group that said the most advertising words got 10, the second group got 8 points, the third group got 6 points and the last group got 4 points. The team with the last score will send representatives to perform the program. Now look at the screen.

Multimedia presentation: for? Jiaozi store? notification

Each group rushed to answer: one bite to the mouth, two to the heart, three appetizers? 、? All of them.

Multimedia presentation: for? Coat shop? Make up a good advertising word

Each group scrambled to answer: the crown of the dress? 、? Don't give up your clothes 、? Careless clothes.

Multimedia presentation: Make a good advertisement to promote yourself.

Each group answers first: Are the short students free? Short and thin? Can talented students use it? Brilliant student advertisements are commented by the judges and teachers, and the scores of each group are announced by the host. The group with the lowest score sent representatives to perform the program.

the third part

Moderator: Thank you for your wonderful performance. In the third section, we will discuss the social responsibility of advertising. Each group speaks freely and the judges score. Look at the screen.

Multimedia display: the development of advertising industry has brought about rapid changes in business, which is extraordinary. Advertising can immediately make people or goods a household name. Haier Group's products are very famous. Besides good product quality and perfect after-sales service, an important reason for his success is huge advertising investment. Now, TV and tabloids are advertising drugs and shoes. Although these advertisements are very powerful, none of them have become well-known domestic enterprises. Please share your views on these phenomena.

Students speak freely and the judges score.

Teacher's comment: Advertising slogans are spreading a simple culture, and advertising slogans should have certain social and cultural awareness and social responsibility. However, with the rapid development of economy, the culture of many enterprises has lagged behind the development of enterprise economy. There are more and more advertising slogans that lack social and cultural awareness and social responsibility. There used to be two feed production enterprises in Sichuan. What was their advertising slogan? Feed your mobile phone and you will grow into a big pig. ,? Pigs make you rich with flowers on poles? . the former

Advertising language seems magical, but it's a cliche, and? The biggest pig in the world? Even more ridiculous is that. The slogan of the latter? Flowers on the bar? Brand, which gives people the suspicion of being addicted to mahjong, really kills two birds with one stone, spreading the information of pig feed and mahjong culture. As for some advertising slogans, super enjoyment? 、? Imperial style? 、? Noble demeanor? 、? Imperial tribute? 、? Only tycoons? And other languages have had a negative impact on social culture.

part four

Moderator: Just now, everyone's performance was good, and the results of each group were very close. Next, enter the last link, and each group will draw lots to answer questions. According to the requirements of the drawer, five advertising words can be drawn up, and 10 score is obtained; if it exceeds 10, 1 score is obtained.

The first group: for? No smoking? Write public service advertising words

Smoking is the biggest threat to human survival after war, hunger and plague.

For the health of you and your family, please don't smoke.

3. Maybe your fingertips hold someone else's life? No smoking (no smoking in the hospital)

4. Don't the incense continue here?

Your cigarette and my oil are doomed that we can't love each other? No smoking.

6. Never light your cigarette, it will turn you into a wisp of light smoke (smoking is forbidden in gas stations).

7. If you want to smoke, * * * is around! (Smoking is forbidden at gas stations)

8. temporary happiness, eternal pain? No smoking.

9. Light your cigarette, pollute the air and endanger people's lives. Where is your conscience!

10 Please don't let your selfishness light up my building? Please don't smoke (smoking is forbidden in shopping malls)

The second group: for? Speak mandarin? To write a public service advertisement:

1. Good Mandarin. Confidante? across China

2. Speak Mandarin well and make friends all over the world.

3. 56 ethnic groups, 56 flowers and 56 languages converge into one sentence: Please speak Mandarin.

The communication between you, me and him depends entirely on Mandarin.

I said, you said, everyone said, Mandarin is our song.

The third group: for? Honesty? To write a public service advertisement:

1. Face sincerely and communicate infinitely.

2, heart, a lifetime of true feelings.

3. Honesty-a passport to life.

4, integrity can be an adult.

It is worthless to lose honesty.

6. Credit is intangible wealth.

7. Honor lies in hard work and honest work.

8. People without faith are not only ashamed of morality, but also tired of economy.

Group 4:? Social morality? Public service advertisement:

1, throwing objects at high altitude, hitting a hole in the ground and hitting your head?

2, turn, corner, can't turn.

When you can't throw rubbish any more, you will lose face.

4. Pay attention to social morality and be respected by society.

5. Don't open the French Open easily.

6. Put yourself in others' shoes, don't do to others what you don't want them to do to you.

7, a good word, three winters are warm, bad words hurt people, and June is still cold.

8, a porridge and a meal, when thinking hard; It is difficult to keep thinking about material resources.

9. Politeness costs nothing, but it can win everything.

10, neighbors are brothers, respect each other and pay each other.

1 1, improve? Population? Quality, ensure export quality, please don't export? Dirty?

The fifth part

Moderator: After spring, we came to summer. This theme class meeting ended successfully. What was the last sentence? There is no best, only better? Bless everyone.

Class teacher's summary: Students, we are a new generation across the century, and our future faces opportunities and challenges. The development of our motherland needs a new generation with comprehensive ability, especially a new generation with innovative ability. This class meeting mobilized the enthusiasm of the students to participate, and everyone was very involved, fully demonstrating their creativity. Through this advertising creativity, students' innovative ability has been exercised. I hope everyone can give full play to their innovative ability and solve the difficulties in their future study and life as they do today.