Speaker: Mr. Xue Ping.

Finishing: Lin (student number: 8 13)

First, Qingchuang Xingchen introduces disassembly:

Teacher Xue Ping is talking about the official values of creating stars. How do we graft? How to make a good bridge?

1.

One-to-many, talk about yourself: talk about how an ordinary person changed through such a valuable thing.

2.

One-on-one, to students: Tell students why I entered Qingchuang, what I thought and what I did during the whole growth process. Then follow up his feelings.

Conclusion: No matter one-to-many or one-to-one follow-up, we are all talking about our own changes and growth, and the value that stars bring us.

The brand introduction of the headquarters and the maker make a comparison based on their own explanations, which complement each other and do not conflict.

Headquarters is about mission, vision and values.

Maker talks about how to get change under the mission vision and values.

There are not only poems and distant places, but also how to do every step now, and better combine looking up at the stars with being down to earth.

Immediate output

1.

One-to-many: after listening to the headquarters explain the brand, share it through the community or Tencent conference room. The theme is: What changes have ordinary people achieved through the mission and values created by youth? What is the process of growth?

2.

One-on-one, talk to your friends. How do you feel after listening to the brand introduction of headquarters? How did you grow up?

Reason 3: Based on the New Year's Day course in Meng Jie, the content is tacit, which further improves students' awareness of the cause. Borrowing courses (efficient learning ability) and borrowing times are in a four-in-one, and the times (status quo) are thousands of orders of magnitude. The beginning of youth creation is called the era of "mass entrepreneurship and innovation", which conforms to the current trend.

According to the one-day course, Mr. Xue Ping extended his speech and often listened to the new and fixed eight-layer framework. The beginning and end can be temporarily adjusted according to the actual situation. The core of adjustment is called peak-end theory. In a speech, the audience will only remember the beginning and end of some parts, and many contents in the middle are simply ignored. Every beginning should be fresh. If the experience of the peak and the end point is pleasant, then the whole experience is pleasant. In this way, the whole focus of the user will be grasped. Therefore, we must attach great importance to the beginning and the end. If the beginning is not good and the process is dull, we must use the ending to bring everyone to a climax.

For example, don't introduce the stars of Qingchuang at once, but take the times as the background and regard it as a four-dimensional "time" factor, which has a thousand orders of magnitude. First, it is necessary to introduce "mass entrepreneurship and innovation" under the background of the times, and the introduction of Qingchuang fully conforms to this theory. It can only vibrate in the process of the same frequency. Don't be nervous when the process is dull, just pull it to a climax at last.

Beginner edition: recite three beginnings+three endings, such as:

The beginning of the first edition: based on Meng Jie's "four-in-one theory"

The beginning of the second edition: based on identity, the reasons for identity confirmation.

The beginning of the third edition: bring the party into what you are doing.

Conclusion: By disassembling the brand introduction, we can internalize the knowledge and form a link with students quickly. Brand introduction version can be applied randomly or by formula. If Meng Jie talks about efficient learning ability from the beginning, she can start with her learning ability and do it easily through a lot of practice. How to truly internalize into your own things in the process of harvesting? From a lot of practice itself.

Second, thinking about catalog disassembly

1. Introduction of Qingchuang Star (what is it)

2. Educational concept (why)

3. Curriculum system (how to do it)

4. Business model (how to do it)

5. Future planning (how to do it)

1. Disassemble Qingchuang Star Introduction:

What kind of people does Qingchuang Star serve?

Who founded the brand?

Why did the people who founded this brand create it?

Why on earth can we do it?

How should the team serve?

The brand upgrade of Qingchuang Fanxing has a separate page in front, which is the continuation of the whole brand, logo and enterprise.

Qingchuang is an educational company. Why can he do it?

Core: Education companies can do a good job based on learning theory-cornerstone theory;

Learn the Five Rings Method &; π type talents (π type talents lead the future. What is 1.0 2.0 3.0? What are the product owners, operators and marketers? )

Youth micro-entrepreneurship: Youth entrepreneurship with WeChat track as the main track.

The main track is a group of busy and beautiful people who serve from 0- 1, want to achieve low cost and low risk, want to achieve employment and start a business, want to work from home, and work from left hand to right hand.

For example: from work to entrepreneurship. Just like standing on the second floor, there are three ways to get to the ground: take the elevator downstairs; Take the stairs; Jump. Qingchuang Xingchen builds a slide from employment to entrepreneurship, allowing you to slide directly from the second floor. Help entrepreneurs start businesses from the second floor to the ground, from 0- 1, realize the transformation from workplace to home office, help them acquire the skills of micro-entrepreneurship on the Internet, and help them quickly establish their own small brands on the Internet through Internet innovation. Realize retention in the community, and finally realize elimination through live broadcast. Form a closed loop of the whole path, and finally consider whether to turn the sideline business into the main business when the main business and sideline business can be balanced.

2. Brand introduction

Qingchuang Xingchen is to help young people realize micro-entrepreneurship from 0- 1, focusing on WeChat ecology, also known as WeChat eco-entrepreneurship, referred to as micro-entrepreneurship.

In brand introduction, the core of ability training is the ability to tell stories. Say it simply and clearly, so that the other party can understand it quickly and vividly, instead of talking about a bunch of conceptual things.

It is not difficult to talk about concepts and knowledge points. What is really difficult is to tell people and tell them by telling stories. Teacher Xue Ping told us through the vivid "Little Horse Crossing the River" that experience can be used for reference, but it can't be translated, and it can't be completely applied to other people's experience.

3. Curriculum system

The core of micro-entrepreneurship is to achieve high efficiency of wealth through employment on the left and final entrepreneurship. On August 20 18, the part introduced in the curriculum system was officially changed to wealth and efficiency. Entrepreneurial spirit is the personnel to be screened by Qingchuang.

Wealth:

The core of entrepreneurship is to redefine wealth, redefine wealth, and re-understand wealth, so that wealth can truly become the internal driving force of life.

Three definitions of wealth: wealth is a career, wealth is a relationship, and wealth is money. Money can solve it. It's really no big deal. Money can't solve it. You can use contacts and resources.

High efficiency:

Before starting a business, do a good job of high efficiency and self-management. G: Master of time management. Efficiency: the ultimate upgrade of efficiency. Energy: be full of energy every day, and do a good job in energy management. For negative energy, the simple way is to get out or endure it.

Business Model: Rationality, Redefining Team

1.

Renaming: calling it "coach" externally and "maker" internally has different meanings.

Coach: I believe that everyone can rise, and everyone is great. What the coach should do is actually to help him find himself, not that you made him. Also called individual awakening.

Maker: treat every day as a business, always have the spirit of entrepreneurs and keep the motivation of entrepreneurs.

1.

Redefine the organizational structure of the team. Two identities, self-cultivation and being a maker &; Zheng Xin Meck was helped by the 24 words "focus" of progressive relations. Pay attention to empowerment, ability, innovation, consolidate the team, gain growth and accelerate success. First of all, how to support the headquarters is reflected in focusing on empowerment, ability and innovation. Then consolidate the team, gain growth and accelerate success. It mainly refers to how the headquarters can help, through what aspects, and how to think about life.

Better assistance: Spark plan, maker case, self-cultivation, Qingchuang Star APP, tutor selection plan, refined management, determination of future talent nutrition direction, establishment of maker committee, overall incubation of small S, and cultivation of talents through competition.

Through the continuous occurrence of the industry, help yourself to continuously consolidate your correct position. There is a progressive relationship. Formed a closed loop of business model.

4. Teaching philosophy

How to design the whole course structure?

What business model do you have?

What kind of company will it become in the future

Continue to increase investment in the overall product.

Pay more attention to the research of the entire WeChat track.

On the basis of the coach's overall iteration, the team's multiplication plan was made.

Through the multiplication plan, we are more focused on refined operations. Based on refined operation, the second round of talent selection has begun. Want to do things well, on the one hand, by people, on the other hand, by the platform. Iterate through a powerful alliance. Based on the moral level of Master Daoism and the Ministry of Magic, a group of people are needed to help with technology and sharing, so as to benefit more people. Formed the whole teaching closed loop.

Qingchuang Fanxing should be the leader of the whole micro-entrepreneurship education track and pay attention to youth micro-entrepreneurship. The track focuses on the ecology of WeChat, continues to take root in this ecology, continues to invest in this ecology, continues to improve in this ecology, and invests in the source of investment.

Completely formed a closed loop of the whole brand introduction.

5. Future planning

From the perspective of Xue Ping, we re-view Qingchuang from the perspective of top-level design. It is better to teach people to fish than to teach them to fish. Technology and tools have flexible space, which can be high or low, long or short, and can be well matched. Not only feelings, but also bread. Different objects, different pursuits and different radiation groups. It is not convenient to directly promote the brand without knowing the audience of the live broadcast, but students with deep community links have clear goals and can learn more.

If you take a photo with your child, the squatting posture is highly consistent with the child, which shows the user's thinking and empathy.

The important core is who are your users?

It is important to choose the way of communication. Consider each other's needs.

Why is education worth doing all your life?

It has both commercial value.

There is also the attribute of public welfare.

Achieving one's goals is an adult's business.

When you really change today, keep improving, keep learning and growing, you begin this process and become more determined and controlled. From a slap to a fist, the process of more and more control. The angle of view of the world will change. Based on this angle change, it begins to be more gentle, but it also has boundaries and characteristics.

The goal is the distance we want to reach. Goals need to be specific, quantifiable, time-limited, and can be achieved by jumping. You can make a commitment to the public and split your goals with cleverness.

Thinking: Is star-making the main business or added value?

If creating stars is the main business, it is your bread, your distance, don't think about anything, do everything well. The main business is to help them pursue their dreams.

If it is added value, the brand is actually added value. I hope I can help you get a promotion and a raise, manage your team well and realize the closed loop of your whole business model. Yes, and there is only one thing to do, that is, study hard and make progress every day, because since it is your added value, you must learn to the extreme. Let him really help the people you want to help, right?

Why are many people confused and suspicious about this profession?

Keep doing one thing and find the answer by doing it.

Really have a sense of certainty and happiness in life, think about it as a problem and do it as an answer. Only in this way can we have results. If you can't figure it out, do it. Doing itself is meaning. Please find the meaning of the answer in the process of doing it. along with

To do:

Listen to the career briefing several times and speak it well. I've seen it many times.