First, understand the product;

Second, understand the market positioning and user groups;

Third, know your competitors;

Fourth, find out your own strengths and weaknesses;

Five, according to one to four, determine the marketing objectives;

Six, according to the comprehensive analysis of one to five, find the breakthrough point of products and markets;

Sixth, take the breakthrough point as the central means and realize the marketing goal as the ultimate, and formulate the publicity plan;

7. I believe in this plan;

Eight, let customers believe in this plan.

Product planning is divided into two categories; One is product research and development planning, which mainly aims at market demand and forms the overall idea of product development based on market segmentation in order to expand new growth points. The other is product marketing planning, that is, planning smooth sales channels, continuous sales situation and maintaining the idealized price of product design. Generally speaking, it is how to better sell products and create a new brand image in the sales process.