Haikou Evening News boldly reformed and introduced modern newspaper management mechanism. Focusing on the nature of the party newspaper, the characteristics of the evening paper and the founding purpose of the SAR, we should constantly update the concept of running a newspaper, take the market as the guide, position it as a newer, faster and more exciting newspaper based on local news, and strengthen the authority, service and closeness of the evening paper. In June 2004, 5438+1 October1,Haikou Evening News was changed from the original traditional folio edition to a 680-type narrow-edition newspaper, with a daily edition of 12, which is more suitable for readers' reading habits and embodies the people-oriented modern concept of running a newspaper.