From the perspective of their business fields, the sales categories in JD.COM are very rich, including computers, mobile phones and other electronic products, household appliances, clothing, shoes and hats, household department stores, cosmetics, skin care products, food, luxury goods and so on. *** 13 categories 310.5 million kinds of goods. Vipshop mainly deals in famous products such as clothing, shoes and bags, beauty cosmetics, mother and baby, home and so on. It attracts consumers with brand sales, selling more than 500 genuine brands on time at 8: 00 am and 8: 00 pm every day, with discounts as low as 10% or 30%.

JD.COM focuses on electronic products, such as mobile phones, smart watches and other high-tech digital products. In recent years, with the expansion of its scale, it has also joined the market of large and small household appliances, so if you want to buy this kind of goods, it is undoubtedly the right way to go to JD.COM. Unlike JD.COM, Vipshop mainly focuses on clothing and beauty care. Its slogan is "a website dedicated to sales", and the main theme is the discount of big-name products. Some clothes with thousands of dollars in physical stores may be bought at 2-3 fold at Vipshop, and they are still genuine. For urban white-collar workers and students who are not too loose at hand, the cost performance is very high.