1, brand introduction
ETUDEHOUSE Yiti House is a Korean K-Beauty MakeupNO. 1, which belongs to Amore-Pacific Direct, the largest cosmetics group in Korea. It is the only cosmetics brand among the five major brands in China. "Aili" and "Aili House", two names once known to domestic girls, officially entered China at ETUDEHOUSE20 13. The official Chinese name of the brand is Yidi House, and the brand directly opened a single-brand independent store in China.
2. Positioning of Ellie's Cabin
Name: ETUDEHOUSE (Aili House)
Family: Amore Pacific
Established: 1995
Price: low
Positioning: 10-20-year-old girl.
Features: pink packaging, dreamy design, high cost performance.
Disadvantages: the makeup lasts a little shorter. As for the skin care products of Aili House, you'd better buy his make-up.
The reason why Aili ranks in the E class is because the price is low and the young teeth are positioned. Its makeup itself is still worthy of recognition. It is a very popular make-up brand for Korean girls in the early 20th century, and occupies a considerable share in the make-up market of this age in Korea.
3, Ellie cabin level
Aili Cabin is a brand below the middle line in Korea, and it is the direct selling brand of the largest cosmetics group in Korea, with more make-up.
The brand was founded in February of 65438+ 1985, and many famous stars in Korea have endorsed it.
1999~2000: Jian Anna Jun.
-─SES, a speaker in the+0s from 2000 to 2065438.
Beijing, Song Hye Kyo.
2006-2008 Speaker-Jang Keun Suk
From 2009 to 20 1 1, Park Shin Hye was a public speaker.
From 2009 to 20 1 1, Lee MinHo was a spokesperson.
People in the 20th10s ─2NE 1(2NE 1tv)
20 1 1~20 12 years speaker -DARA (2Ne 1)
20 1 1~ Spokesperson-SHINee
20 13~ spokesperson ──sullik crystal(f(x f(x))
4. Is Ellie's cabin Edie's home?
Actually Edie House is the official name of ETUDEHOSUE in China ~
Ellie's cabin is what everyone calls it. I'm used to it ~ ~ The real official name of others is ETUDEHOUSE, which is a famous makeup brand with high cost performance in Korea.
The whole shop is pink and tender. JMS, who has been to Korea, must know that this brand focuses on princess dream style.