Vi design (visual identity), translated as visual identification system, is the most spreading and infectious part of cis system. It is to transform the non-visual content of ci into static visual identification symbols, and spread them directly at the widest level in extremely rich and diverse application forms. Correctly designing and implementing a scientific visual identification system is a shortcut to spread corporate ideas, establish corporate visibility and shape corporate image.

Vi design generally includes basic part and application part. Among them, the basic part generally includes: enterprise name, logo design, logo, standard font, standard color, auxiliary graphics, standard printing font, prohibition rules, etc. The application part generally includes: signs and flags, office supplies, public relations supplies, environmental design, office clothes, special cars, etc.

VI design is a multi-angle and all-round reflection of business philosophy. VI here is the abbreviation of visual identification, which is what we usually call corporate VI visual design. Its basic elements include enterprise name, logo, modeling, standard words, standard colors, symbolic patterns, propaganda slogans and so on.