Fruit consumption has changed from simple quantity growth in the past to synchronous growth in quality and quantity, and the high unit price and new categories of fruits represented by imported fruits have been widely welcomed by the market.

The demand for structural transformation of fruit industry is urgent.

Slow sales is a long-standing "pain point" of China fruit industry. Every year, some fruits such as apples, peaches and watermelons are unsalable, and there is often a phenomenon of "not increasing production". According to industry analysts, there are many reasons for the slow sales of some fruits, including poor communication between the production end and channels, difficulty in timely and effective matching, inability to ship some seasonal fruits in time, and oversupply of centralized listed products. Therefore, at present, fruit processing has become an important starting point to solve the pain points in the industry.

Fruit processing refers to the processing process in which fruits and berries are treated by physical, chemical or biological methods (inhibiting the activity of enzymes and spoilage bacteria or killing spoilage bacteria) and then processed into food to achieve the purpose of preservation. Fruit processing can improve fruit flavor, increase edible value and economic benefits, and effectively extend the supply time of fruit.

Analysis of Market Status and Development Prospect of Fruit Processing Industry

The fruit processing industry in China has a long history, especially the processing of fruit wine, dried fruit and preserved fruit for thousands of years. It is said that people have long used natural drying or simple artificial dehydration to make dried fruits, such as raisins, dried dates, dried lychees, longan and persimmons. The article "Planting Persimmons" records that "Persimmons have trunks and some are baked by fire." Manual drying method. With the continuous progress of drying technology, the processing technology and equipment of dried fruits have been significantly improved and upgraded, such as microwave dryer, air energy heat pump dryer, vacuum freeze dryer and so on.

In recent years, with the increasing demand for healthy, nutritious and safe snack foods in the market, dried fruits are more and more popular with consumers because of their delicious color, flavor, nutrition and health under the action of vacuum freeze-drying dehydration technology. With the expansion of the market demand for dried fruits, many enterprises have seen the development prospects of the industry and entered the market one after another.

China's fruit consumption is dominated by fresh fruit consumption and fruit deep processing industry consumption. The deep processing market of fruits in China is developing continuously. Up to now, China has formed a variety of fruity non-staple food and snack food industries such as dried fruit, jam and juice. It is predicted that with the continuous development of the downstream fruit deep processing market, the demand for fruits in China will maintain rapid growth in the future.