1. Mission: Serve agriculture, countryside and farmers, repay shareholders and achieve urban and rural employees.

2. Vision: To build an all-round international financial enterprise integrating urban and rural areas.

3.35 10 strategy: a world-class commercial bank based on local and global operations.

Fourth, the core values: integrity, stability and far-reaching.

Five, related ideas under the guidance of core values:

Business philosophy: market-oriented, customer-centered, benefit-oriented.

Management philosophy: details determine success or failure, compliance creates value, and responsibility achieves career.

Service concept: customer first, consistent.

Risk concept: violation is risk, and safety is benefit.

Talent concept: having both ability and political integrity, taking morality as the foundation, and Shang Xian takes ability as the first [3].

6. Slogan: Grow with you, grow with you.