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Zhang Kangliang has a pair of gold-rimmed glasses on his straight nose. He is as elegant and wise as a scholar. But it is this 26-year-old boy who finds business opportunities in bugs that we can see everywhere and perseveres in exploring this "bug economy" that others think is not worth mentioning. Now his worth has reached one million!

Amber worm

Zhang Kangliang was born in an ordinary cadre family in Fengcheng, Jiangxi. In spring, birds and insects sing everywhere in their beautiful hometown. Naughty Zhang Kangliang likes to catch all kinds of interesting insects at this time. Although naughty, but the academic performance has been good. 1996 college entrance examination, the score exceeded the key investment line by more than 20 points. However, Zhang Kangliang chose the plant protection major of the local agricultural university, because it was his greatest wish at that time to become an insect scholar.

During his four years in college, Zhang Kang devoted all his energy to dealing with all kinds of bugs. He also spent more than 600 yuan on scholarships to buy materials and tools such as potassium cyanide, hydrochloric acid, eosin, tweezers, colored glass dishes and sealing machines, and made hundreds of insect specimens himself.

After the Spring Festival in 2000, all the students "peacocks flew southeast" and went to Jiangsu, Zhejiang, Guangdong and other coastal areas to look for job opportunities, while Zhang Kangliang went to Kunming thousands of miles away. Roommates said that he was fascinated by studying insects.

Half a month later, travel-stained Zhang Kangliang returned to Nanchang with a consignment contract for artificial amber and nearly a thousand pieces of artificial amber. He rented a storefront of 12 square meters in Changbei College District, and the "exotic insect boutique house" officially opened. "Amber" is the tear of mermaid in western legend. Beautiful insects are wrapped in crystal clear amber and lifelike, attracting many college students' couples to stop.

Zhang Kangliang's artificial amber sold well at first, but the cost was too high. When every finished product is sold in 20 yuan, the profit is only 3 ~ 4 yuan, and the monthly profit is only 600 ~ 700 yuan. Zhang Kangliang, who was never satisfied with the status quo, was not satisfied with his first bucket of gold. He began to have new ideas.

June is the time for fresh graduates to leave school. Zhang Kangliang seized this opportunity and spent 4000 yuan to introduce a whole set of artificial resin amber processing technology from a handicraft factory in Chenzhou, Hunan Province. For insect materials of artificial amber, Zhang Kangliang uses local materials, and the cost is very low. In order to expand the publicity effect, he printed 1000 business cards of "DIY Exquisite Amber-Four Years of True Love" and distributed them among college students. After printing out the patterns of various insects, attach sensational information according to their different characteristics, such as "cicada-cicada's love for life", "Cerambycidae-you will be better than it after being a boss for several years", "butterfly-lingering all your life" and "firefly-thank you for lighting my heart lamp", so that customers can appreciate the unique taste of DIY amber. At the same time, he also encourages customers to process or order the insects they catch.

In just one month, Zhang Kangliang made a net profit of 4,680 yuan, and he experienced the excitement of business talents for the first time.

With this money, Zhang Kangliang and his girlfriend, who is still a junior at Jiangxi Normal University, went to the Ocean Park in Shenzhen. After he came back, inspired by Shenzhen Colored Candle Museum, he processed the molded amber mold cartons into circular, heart-shaped, triangular and five-star shapes, and added different fragrances and colors to amber ... Fashion college students prefer it, and the reputation of "exotic insect boutique house" has also expanded, and even the owners of some nearby gift shops and tourist souvenir shops have come here to order. Zhang Kangliang also casts photos, signatures and mottoes of couples into amber in various shapes according to the special requirements of customers, which makes people fondle it and never tire of playing.

spider beetle

With the hot sale of artificial amber, Zhang Kangliang found that the problem of lack of insect sources could not be solved by catching and collecting it by himself. In 200 1 year, through a series of market surveys, he had his own plan to cultivate and breed insects, and tried to make various insect specimens with these cultivated insects.

In April of that year, Zhang Kangliang rented 10 mu of land in Jinxian County, Nanchang, and invested 80,000 yuan to build a new insect base. At first, the cultivation technology of insect base was not in place, and some insect populations died in large numbers. He used Sunday to go to the library to inquire about insect information, hired a professor of entomology from Agricultural University as a consultant, and trained eight technicians he recruited from the society to realize the industrialization and low-cost operation of insect production.

Common insects such as ants, butterflies and beetles are easy to cultivate, but some rare species with great ornamental and collection value are difficult to reproduce artificially. Zhang Kangliang went to Wuyishan, Fujian for more than 20 days, and established more than 10 purchasing points. Since then, the city's first insect breeding, acquisition and processing base has officially started to operate and collect.

Once, Zhang Kangliang's friend brought his son to the insect base to play. The little guy is very interested in insects and has been clamoring to touch them himself. He believes that insects should not only serve college students and adults, but also attract the attention of primary and secondary school students. Can you open the insect base to children and show them live insects?

On 200 1 National Day, Zhang Kangliang's insect base was renovated, paved with lawns, green trees and pools, and officially opened to the public. Here, the children who came with their parents learned about locusts, borers, cutworms, aphids and other pests, and also saw various shapes of silkworm babies and butterflies in different periods, and also learned some insect knowledge from the commentator. In order to improve children's awareness of participation, the insect base also provides customers with the service of making insect specimens. In the seven days of the National Day, the ticket revenue alone reached several thousand yuan. Three months later, the expanding insect base began to sell various insect specimens to schools. In schools with more than 65,438+000 specimens, students can be exempted from visiting fees within one year.

In addition, in Zhang Kangliang's insect base, there are various insect specimens, artificial amber, commemorative books, and even live insects (unicorns, spiders, slugs, centipedes, snails) for sale as pets. With the increase and promotion of service projects, more tourists like to visit insect bases on rest days.

Insect-eating organism

In June, 2002, Zhang Kangliang visited Nujiang River in Yunnan, where he saw that Dulong people liked to cook with wild mountain bee pupae. This touched Zhang Kangliang's nerve again-insects can not only look, but also eat, and ants, locusts, cicadas, wasps, crickets, silkworm chrysalis and so on can all eat.

With new ideas, Zhang Kangliang went to Guangdong, Yunnan and Guizhou four times, hired a chef who was good at cooking insects with a high salary of 9900 yuan, specially trained local chefs and developed a series of insect foods. In June, 1 1, with its own funds of 1 10,000 yuan as the starting capital, rented a storefront of more than 300 square meters in the bustling area of Nanchang and entered the insect-eating industry.

Because the local people were psychologically unacceptable to eating insects, the business of the insect-eating shop was deserted at first. Zhang Kangliang played the slogan of food supplement and dietotherapy, telling people that eating insects can enhance energy, tonify kidney and strengthen spleen, and target the service target at middle-aged men around 40 years old. They also distributed prepared insect snacks in big restaurants, trained zerg eaters and attached business cards.

On June 5438+February 10, 2002, Zhang Kangliang and the local culinary association jointly held the Insect Food Festival to promote that insects are green foods with high protein, rich nutrition, low fat and low cholesterol. In order to make the public accept insect food, they improved the processing method of insects, introduced different flavors such as crispy and spicy, and invited passers-by to taste it for free.

Diners who are tired of eating chicken, duck and fish are beginning to admire insect eaters. Zhang Kangliang knows very well that insect food can not only satisfy consumers with novelty, but also taste and dishes are very important to diners. Facing different consumers, insect eaters have introduced 10 kinds of unique insect dishes, such as ant soup, sweet and sour insects, Xuanju tofu and so on, which are collectively called the whole insect feast.

Insect eaters have an average of more than 200 customers every day, with a turnover of 8,000 yuan, which is more than four times the profit of the insect base. Young Zhang Kangliang began to have a deep understanding of the market law of "step by step, step by step".

Chongchong house

In 2004, 25-year-old Zhang Kangliang discovered new business opportunities. In modern cities, some places of leisure and entertainment are too similar and single. Young people like to soak in bars, cafes and teahouses, while middle-aged people will soak in dance halls and gyms. Can insects be combined with entertainment and leisure so that busy urbanites can relax through insects?

Zhang Kangliang, who is good at sizing up the situation, sprouted the idea of establishing an insect leisure hall. Before opening, he invested 40,000 yuan in advertising and held a free live insect exhibition in the local area, with more than 1000 species. The reputation of "king of insects" began to spread among the people.

"Eat insects with your frog prince on Valentine's Day" was the slogan of Zhang Kangliang's "Insect Pavilion" on February 14, 2004. The newly opened Insect Pavilion has been renovated, with a huge beetle model at the door and various insect artworks hanging on the wall. This city club with unique taste soon attracted some young people looking for excitement.

After the insect museum became famous, some insect lovers also came here. Unwilling to miss the business opportunity, Zhang Kangliang also bought a batch of cheap and good exotic insect specimens in time and provided them to the guests, including Nanyang Diptera, Australian Rhubarb Golden Flower Insect, Overlord Butterfly, South American Elephant Pocket, White Scarab and other varieties. In order to improve the level of specimen trading in the Insect Museum, the Insect Bar has added fax service and online inquiry to facilitate customers.

At the beginning of 2005, Zhang Kanglianghua 1.6 million yuan bought a pair of "Blue Diamond King" specimens, which were called the second place of butterflies, and put them in the most conspicuous position in the store. The "Blue Diamond King" emits brilliant blue fluorescence every night, and welcomes visitors from all directions to the Insect Hall. ...

At present, Zhang Kangliang's insect industry has formed a set of business models of production, reproduction, processing and sales.

How can the "king of worms" achieve such great results in a short time? In Zhang Kangliang's own words, you can learn anywhere, and the industry that suits you best is the best!