The initial definition of Internet thinking is a non-planar, three-dimensional, non-center and non-edge network structure, which is made up of many points connected. It is similar to a thinking structure of human brain and vascular tissue.

In the era of mobile Internet, any link of information exchange will be accelerated, and the Internet has changed the efficiency of information transmission. Internet thinking has the characteristics of data-driven operation, free basic functions, value-added service charges, micro-innovation and rapid iteration in enterprise product promotion and marketing.

A Brief History of Internet Thinking Development

In China, the word Internet thinking was first put forward by Li Yanhong in 20 1 1. In some speeches, this concept is occasionally mentioned, which means to think based on the characteristics of the Internet. His description was very fragmentary, so it didn't attract attention.

On Zhihu, one of the Internet industry community websites, the earliest question about "Internet thinking" can be traced back to 20 1 1, but almost no one answered it at that time.

20 13 1 1.3, the news broadcast released a special report: what did the internet thinking bring, which made the word popular. (The above is only a brief description of the development of China's Internet thinking, and it will continue to be improved in the later period. )

The Origin of the Concept of Internet Thinking

Internet thinking is relative to industrial thinking.

It often takes a long time for a technology to go from tool attribute, application level to social life. For example, the spinning machine changed from a new technology to the textile industry, and then it was defined as the beginning of the industrial revolution, which affected the economic structure of the East and the West for at least several decades.

Internet thinking is to subvert the traditional industrial thinking. Consumers have turned their backs on customers and have consumer sovereignty. In the era of consumer sovereignty, consumer information is becoming more and more symmetrical, and it is increasingly difficult for traditional interest groups in the value chain to consolidate their own interest barriers. Traditional brand hegemony and retail hegemony gradually lose the ability to give orders. The right to speak has been transferred from retailers to consumers. In the future, an open framework for global consumers to participate and share is taking shape. This change of power center gives every consumer the power to change the world, and actively invites customers to participate in the creation of the whole value chain from creativity, design, production to sales.

Internet thinking is a kind of thinking of business democratization.

The standard mode of thinking in the industrialized era is: mass production, mass sales and mass communication, which can be called the "trinity" of enterprise management in the industrialized era.

1, but in the internet age, these three foundations have been deconstructed. What is scarce in the industrialization era is resources and products, and resources and production capacity are regarded as the competitiveness of enterprises;

2. Products are presented in the form of information, and channel monopoly is difficult to achieve;

3. The media monopoly has been broken, and consumers have become producers and disseminators of media information and content. Buying off the media to make popular goods in a one-dimensional and broadcast way can no longer induce consumer behavior.

After these three foundations are deconstructed, the power of producers and consumers has changed, forming consumer sovereignty.

Internet thinking is a user-oriented thinking.

In the past, enterprises would also say that users are supreme and products are king, but this slogan is either self-promotion or really out of the moral self-discipline of business owners. But in this digital age, in the era of consumer sovereignty, customer first is a must. The difference between democracy and autocracy is that the former should be kind to the people, while the latter is out of moral self-discipline. Therefore, one of the main criteria for judging a democratic society and an authoritarian society is how both sides treat morality.

The mobile Internet subverts the existing commercial value coordinate system and reference objects. In the past, retailers and brands used to fight alone, and consumers did not participate. Participation is the blood of fan economy and the liberation of consumers.

Mobile Internet subverts the law of value creation, returns to the essence of business, truly finds the pain points of users, finds the general needs of users, and creates value for customers. Only focusing on the value of customers will bring wealth.