1, cover and table of contents

The cover of the business plan should look professional and provide contact information. If submitted to investors, it is better to be beautiful and attach a confidentiality statement. An accurate directory index can help readers find what they want to see quickly.

2. Executive summary

This is a very important programmatic preface, which mainly introduces the source, nature, objectives and strategies of the enterprise, the characteristics of products and services, market potential and competitive advantages, the performance and other resources of the management team, the expected financial situation and financing needs of the enterprise.

3. Description of the enterprise

This paper introduces the history, origin and organizational form of the enterprise, focusing on the main goals of the enterprise in the future (including long-term and short-term), the intellectual property rights and feasibility of the products and services provided by the enterprise, the market and current sales of these products and services, the current capital investment and the market fields that the enterprise will enter, and the management team and resources.

4. Market analysis

Describe the market situation of the enterprise positioning industry, and point out the market scale, expected growth rate and other important links, including market trends, target customer characteristics, market research or statistics, market acceptance methods and degrees of products and services, etc. For investors, let him believe that this market is huge and growing.

5. Competition analysis

Clearly point out similar products and services that compete with enterprises, analyze the competitive situation, and confirm competitors' information, including competitors' identity, sources and market share, advantages and disadvantages, recent market trends, etc. At the same time, carefully compare the differences between the products and services of enterprises and competitors in terms of price, quality and function, and explain why enterprises can win in the competition.

6. Products and services

List the types of products and services provided by enterprises at present and their future plans, state the uniqueness of products and services, including cost, quality, function, reliability and price, point out the life cycle or development progress of products, and point out protection measures and strategies if the products and services of enterprises have unique competitive advantages.

7. Financial plan

Including the actual financial situation of the enterprise, the expected source and use of funds, balance sheet, expected income (profit and loss) and cash flow forecast. This part is the key part of the business plan. It is best to seek the help of accountants and other professionals in the formulation process. The concept of financial forecast always precedes the actual figures, so the forecast should be realistic, reasonable and feasible.

8. Appendix

This part should attach the resume, position, organization chart, expected market information, financial statements and other data resources stated in the business plan.

Extended data

Business plans can be divided into four categories, namely, micro plans, work plans, submission plans and electronic plans.

1. Miniplan

It is safe to say that almost every business idea begins with some kind of micro-plan. There is no limit to the length of the micro-plan, which should include the key contents of business philosophy, demand, marketing plan and financial statements, especially cash flow, income forecast and balance sheet.

2. Working face

Work plan is a tool for running an enterprise, and it will take a long time to deal with the details, and the narrative should be concise. As a guiding document for internal staff, the work plan does not need to be entangled in typesetting and binding, but the internal unity of facts and data is equally important for the work plan and other departure plans.

Submit a plan

Although the information content of submission plan and work plan is almost the same, there are some differences in style. In addition to different language requirements, the submission plan should also include some additional contents about all the competitive pressures and risks that investors need.

4. Electronic plan

Today, with the popularization of computer application, electronic business plan has been widely used for its advantages of fast speed, convenient transmission, intuitive form and low cost. However, electronic plans are easier to copy and spread, which is not conducive to the confidentiality of relevant information, so they cannot completely replace paper plans.

Baidu Encyclopedia-Business Plan