The edible vegetable oil in Qiaolezi ingredient list is not hydrogenated vegetable oil. At present, if it is hydrogenated vegetable oil, it needs to be marked. Qiao Lezi, as the main product of Yili Ice Products, created a performance of more than 200 million yuan as soon as it was listed in 2003. It likes your unreasonable brand slogan. After two years of accumulation and adjustment, Qiao Lezi has defined the strategy of brand operation.

Since 2006, Angela Zhang, a popular singer in Taiwan Province Province, as an advertising spokesperson, has strongly supported the fashionable and healthy product features of Qiaolezi series products, enabling Qiaolezi to achieve 400 million sales in that year.