Moral: Phoenix is the auspicious bird in the ancient legend of the Chinese nation and the king of birds. The symbol of Air China is Phoenix, which is embodied as "China Red Phoenix VIP". The color of logo is traditional red in China, and its shape shows the phoenix posture with simple dancing lines, which is also an artistic transformation of English "VIP".
"Phoenix, benevolent birds also", "Seeing makes the world peaceful", Phoenix "flies across the four seas from the country of oriental gentlemen", connected with English, has high aspirations. The core connotation of Phoenix Spirit respected by Air China is "to convey auspiciousness, lead the group and surpass ourselves". Air China's vision is "the world's leading airline", its mission is "safety first, four-hearted service, steady development, achieving employees and fulfilling responsibilities", its values are "people-oriented, responsible, enterprising and happy to fly" and its brand positioning is "professional trust, international quality and Chinese style".
Other companies that use the logo include China Airlines Group, China International Cargo Airlines, Beijing Airlines, Dalian Airlines and China International Airlines Inner Mongolia Company (Inner Mongolia Airlines).
Extended data:
Phoenix's hometown is a country of oriental gentlemen known for its benevolence. The beautiful phoenix flies over the towering Kunlun Mountain, soars around the world, and eats and drinks the swift water at the foot of the mountain. It washes its noble feathers in weak water and lives on steep, cold and windy mountains. The place where this magical bird appeared brought it happiness and peace. Therefore, whenever it spreads its wings and flies in the blue sky, there are always thousands of various birds accompanying it and following it.
Air China is the only civil airline flying the national flag in China, a member of the Star Alliance, the largest aviation alliance in the world, and an official air passenger partner for the 2008 Beijing Olympic and Paralympic Games and the 2022 Beijing Winter and Paralympic Games. It has the first brand value of domestic airlines and is in a leading position in the field of air passenger transport, freight transport and related services.
1, 20 17 September, Air China won the "Top 500 Asian Brands Award", ranking first in China's civil aviation;
2. Air China was awarded the honorary title of "Excellent Brand Building Enterprise" by SASAC from 2065438+03 to 2065438+05;
3. Air China brand was jointly rated as "Top Ten World-class Brands in China" by Financial Times and McKinsey Management Consulting Company.
4. Won the title of "Brand China Huapu Award-Top 25 Model Brands in China" in the series selection activities of brand China overall evaluation list;
5. Won the titles of "Best China Airlines", "Best Airlines of the Year", "Extreme Development Award", "Best Corporate Public Image Award", "National Outstanding Achievement Award of Corporate Culture" and "Top Ten Leading Enterprises in China Economy" in various social awards for many times.
Baidu Encyclopedia-China International Airlines Co., Ltd.
China Air China official website-Brief introduction of Air China.