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Brand product upgrade. The brand-new Roewe i6 MAX is worth having.
What does MAX stand for? The naming of electronic products brought MAX into our sight. It is the routine of the mobile phone industry to enlarge and increase the same design and become different products. But what I want to introduce to you today, Roewe i6? MAX is more like an almost reborn upgrade than Roewe i6.

Roewe i6? Max. Known as the "digital rhythm" design, zebra intelligent Venus system, 3 square meters large panoramic roof and other elements, coupled with a new 7-speed wet gearbox with better driving comfort and rare independent suspension with more than four wheels, ensure the driving experience. It can be said that its overall strength is very balanced. The official guide price 10.98- 156800 yuan is the king of 65438+ 1 100 million family cars.

Sports modeling+canopy, enjoy a more comfortable travel experience.

In April this year, the rejuvenation lion logo of SAIC Roewe brand was officially unveiled, which indicates that Roewe brand will actively respond to the needs of the younger generation of consumers and adopt bold and young design style through flattening and symbolization. Roewe i6? Max is such a car.

Roewe i6? MAX's exterior design is full of sporty colors, with a large area of black front grille, T-shaped daytime running lights, exaggerated front bumper, angular car cover and black wheels, all of which show its sporty atmosphere, and the overall design is very powerful. The side gives the impression that it is more stable.

The body size is 4722/ 1835/ 1464mm and the wheelbase is 2715 mm. For a 65438+ million-class car, it is definitely leapfrog. Six color schemes are available, including Lin Rong Grey, Zhou Guanghei, Jade Bird Blue, Silver Leaf Gold, Flame Red and Bright White, which are all in line with its youthful tone.

Came to the rear of the car, similar to headlights, a chrome-plated decorative strip runs through it, connecting the slender taillights on both sides. Above, Roewe's Logo has also been changed to Roewe's English. Below, the exhaust from both sides further highlights its sports personality.

The interior is one of the highlights of this car: Roewe is very particular about materials and design. The instrument panel and door panel are made of soft-filled plastic enamel, and the lower layer is made of finely sewn leather soft bags, forming a comfortable space surrounded by double-layer soft bags. A large area of high-grade soft texture has never appeared in this class of cars. The overall interior atmosphere is very similar to the new generation Mercedes-Benz S at first glance.

And the roof of the car is definitely the biggest highlight of this car, 3m? The oversized skylight makes the whole car eye-catching, which is different from the Tesla model? Those two big glass roofs, Roewe i6? MAX also installed an electric sunshade curtain that can be opened and closed, and the rear skylight used gradient dark glass and advanced thermal insulation film, which effectively blocked ultraviolet rays.

Leapfrog power+advanced chassis to create the top driving experience of100000 class models.

Roewe is making MAX into its high-end product series, continuing the spirit of "excellent quality, born to the extreme", and will launch more MAX products in the future. The upgrade of driving is Roewe i6? MAX is an important embodiment of high end.

The fuel version adopts the second generation blue core 300TGI? In-cylinder direct injection turbocharged engine matches the world's first 7-speed wet dual-clutch gearbox and adopts three-cavity independent lubrication technology. It has achieved zero acceleration performance of 8. 1s, top speed of 2 10km/h, and fuel consumption of 5.9L per 100 kilometers. It can realize strong power and efficient fuel saving.

Roewe i6? MAX has a rare multi-link independent rear suspension in its class, and the chassis cost is high. Compared with LaVida, Bora and Sylphy's torsion beam rear suspension, Max can better filter road vibration, smooth corners, slow down bumps and ensure the comfort of riding in the car.

The application of double-layer sound insulation glass and silent tires, together with spare tire compartment, wheel cover, suspension, A-pillar and C-pillar, provide acoustic package upgrade, effectively isolate road noise and wind dryness, and significantly reduce front and rear exhaust noise.

Plus Michelin PRIMACY? The inner side of 3ST tire is fused with high-tech polyurethane material, which can silence the cavity noise generated by vehicle driving, curb the noise from the source of tire noise and effectively reduce the tire noise. The tire cavity noise decreased by 10dB(A) at 220Hz. It is enough to see how hard Roewe has worked to improve the driving experience of this car.

The intelligent hardware system is refreshed, bringing a new experience of intelligent driving.

Roewe i6? MAX has two smart driving cores: AI? Pilot intelligent driving assistance and full-time safety active safety assistance system, as well as zebra Venus system, an internet car intelligent system built by Zebra Zhixing based on AliOS2.0.

Let's talk about the AI of the auxiliary system first? Pilot, including ACC full-speed adaptive cruise, ICA integrated high-speed intelligent cruise, TJA traffic jam assistance: whether to drive at high speed? The city is congested, and this system can free you from the accelerator and step on the brakes. Thanks to Roewe's dual-sensor system, millimeter-wave radar (supplier APTIV) and camera (chip supplier Mobileye) work together to maximize the reliability and reduce the false trigger rate.

Unprecedented The core of safety full-time active safety assistance system has six points: anti-deviation, anti-overspeed, anti-rear-end, anti-blind area, anti-fatigue and anti-high beam. Efficient active safety system benefits from Roewe i6? The technological configuration of MAX armed teeth has been upgraded, and the high dynamic CMOS camera can work stably even when dealing with complex light; 160m over-the-horizon medium-range millimeter-wave radar to ensure high-speed and safe distance; Mobileye? Eye image processing chip, super computing power and stable performance.

Roewe i6? MAX's zebra Venus system can be said to be an iteration of the Internet car experience. For example, no wake-up, encyclopedia question and answer, 500+ car function control, to achieve full voice control. Among them, 90-second continuous dialogue is the most eye-catching "black technology" of this new car, with continuous communication and a higher degree of intelligence and convenience.

In terms of intelligent interconnection, it is also interconnected with Midea's smart home appliances, and the home equipment in the car can be controlled through app or voice. Connect with 360 child safety watches, query the position of children's watches by clicking on the big screen, and receive her cooperation by one-click navigation. And access to Alipay applets, bringing more and more practical new service experiences.

Brand+product upgrade, creating the status of king of 100,000-class family cars.

The main consumer in the automobile market is getting younger and younger, and rejuvenation is always an unavoidable topic for any brand to achieve a breakthrough. But what does being younger mean? Young people like being younger. Young people are often blind and impulsive. They have many ideas and pursuits, but what they really like is often guided. Therefore, it is truly young to bring up people like young people.

This is also the reason why SAIC Roewe shouted the slogan of "Young, New Country Tide" and impressed young people through the concept of "New Country Tide". Whether it's RX5? PLUS or Roewe i6 just listed? MAX refreshes consumers' inherent cognition of independent brands, and impresses and captures young consumer groups from appearance and intelligence. I believe Roewe will get better market performance in the future under the strategy of rejuvenation.

From the perspective of product strength, Roewe i6? In the fierce competition of 65,438 438+ 10/00000 class cars, MAX has outstanding performance in brand tonality, cost performance and product strength: brand-new wet dual-clutch gearbox and rare four-wheel independent suspension in its class make it the best driving experience of100000 class compact cars; Panoramic canopy, B-class car with large space; L2.5 automatic driving technology, over ten intelligent driving assistance functions, zebra Venus system, no rivals at the same level.

Comparison of core competitive products

100000 class car market is a red sea. The annual sales of joint venture models such as Volkswagen LaVida, Nissan Sylphy and Toyota Corolla, which entered the market earlier, reached 300,000-500,000. Of course, this can also show how big the market is. Moreover, compared with these hot-selling models, Roewe i6? MAX has great advantages in space, power and intelligent configuration.

i6? MAX has a wheelbase of 27 15mm and a width of 1835mm, which reaches the wheelbase level of B-class cars. At the same time, the length of the car body has been further improved, the length of the whole car has reached 4722mm, the rear seat space is better, the storage space is larger, and 3m? Skylight. Compared with LaVida, Sylphy, Corolla and other joint venture A-class cars, it has greater space advantages and better overall texture.

It reaches 175 horsepower, the maximum torque is 275n·m, and zero acceleration only takes 8. 1 s. At the same time, it has a rare multi-link independent rear suspension of the same level and a chassis with higher texture. Compared with the 1.2T and 1.4T models commonly used in competing products, the models with dry dual-clutch gearbox and torsion beam suspension have better driving experience.

In terms of intelligent configuration, Roewe i6? MAX definitely has the strength to kill competing products. With 360-degree panoramic image, full-speed adaptive cruise, AEB automatic emergency braking and other more than ten intelligent driving assistance functions, the relevant configuration is twice that of LaVida, Sylphy and Corolla joint venture models of the same level, and it has the most complete driving assistance configuration in its class, making daily driving easier.

Combination of brand and product, Roewe i6 in the early years of 654.38+ 10,000 years? Max is definitely SAIC's conscience. In addition, at present, new cars are on the market, and the government has also introduced a series of welfare policies such as free maintenance and car purchase subsidies. It is suggested that we start immediately.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.