1, advertising source: First of all, its brand design concept is reasonable and easy to understand, and the slogan of Baisui Mountain is "nobles in the water, Baisui Mountain." No matter from the first or second advertising design, aristocratic temperament is everywhere.

2. Advertising information: Compared with the first advertisement, the replacement concept in the advertisement is to compare the water of Baisui Mountain to this different kind of love letter, which means "classic, romantic, unforgettable and eye-catching". In the second part, the advertisement makes this theme more specific: Love you through time and space, which makes the advertisement more story-telling, naturally continues the story of the last part, and deepens the audience's unique impression of Baisui Mountain.

3. Advertising information: Under the complicated changes in the current consumer market, Baisuishan's creativity can well show its uniqueness to the market, making consumers feel novel, but also exposing the aristocratic concept of the brand and making the market space broader.

4. Target audience theory: Baisui Mountain can use the traditional eye-catching method: love stories to "travel through time and space, continue and love." As a theme, it is more acceptable to the public, full of curiosity about advertising stories, and at the same time, it suddenly shows the transmission of the brand between people, which is enough to leave an unforgettable impression on the audience.

5. In the audience's understanding, advertising mainly adopts a modern and acceptable way when planning the overall content, that is, in the process of emotional pursuit. At the end of the advertisement, find the person you love at the seaside and convey the theme of the advertisement directly to the audience. The theme is consistent with the content, so that the audience can understand and digest the advertisement in a consistent way.

6, advertising in the audience's acceptance psychology, the general advertising planners are used to introducing products at the acceptance level. If a rational advertising planner wants to make his products have great influence in the market, he must define his position or bring the audience into the advertisement in a special way. This is a novel and magical point, which changes the self-orientation. The change of the times caters to the new trend in a new way, changing not only the name, appearance and even price of the brand, but also the superficial change. The real change is to make the audience and customers shine and feel shocked at the same time.

7. Mineral water is an indispensable commodity in daily life, but its consumption values are easily different. While promoting the value, the advertising planner tells the audience and consumers with exquisite and unforgettable pictures that Baisui Mountain is worth the price. But at the same time, the consumption concept expressed by Baisui Mountain is also very popular, providing opportunities for purchase. While other brands focus on showing their differences, Baisuishan's advertisements have begun to cultivate consumers' memories and feelings for them. From the side, while advertising reflects the brand name and height of Baisuishan, it also tells us that these consumers are also a group with personality and taste.

8. In the design of the overall picture of the advertisement and the development plot of the story, the elegance of the picture and the noble status of the background characters are even exactly the same as the noble theme.

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