China Food Business Network 2007-05-3115: 07: 00

Recently, the reporter learned from the sales department of Yanjing Beer (Chifeng) Co., Ltd. that since the company launched the activity of "Drinking Yanjing Beer to Watch the Beijing Olympics" on March 20, six citizens in Chifeng City, Inner Mongolia have been lucky enough to "drink" Olympic tickets, and 1000 people have won commemorative prizes.

As a sponsor of the 2008 Beijing Olympic Games, Beijing Yanjing Beer Co., Ltd. invested 654.38+300 million yuan to provide sponsorship, products and related services for the Olympic Games. Yanjing Beer (Chifeng) Co., Ltd., a subsidiary of the company, seized this once-in-a-lifetime opportunity in time and applied for 200 tickets for the 2008 Beijing Olympic Games as a reward. The "Drink Yanjing Beer and Watch the Beijing Olympic Games" campaign was held throughout the city for 14 months and 10 days, and 65,438+10,000 commemorative prizes were awarded to give back to consumers in Chifeng City, Inner Mongolia. According to this activity, anyone who collects a set of bottle caps with the words "Yan", "Beijing", "Olympic Games" and "Tickets" will get a ticket for a single event of the Beijing Olympic Games. At that time, Yanjing Beer (Chifeng) Co., Ltd. will provide full service to watch the Beijing Olympic Games and bear all travel expenses.