At 8: 25 pm on August 25th, the new concept unveiling party of Zhejiang Satellite TV was broadcast live grandly. The whole party lasted for 90 minutes to interpret the "blue storm" in the post-Olympic era, and to interpret the "blue boundless" of "China Blue" with a genuine "audio-visual feast".

In the previous week, in the voting statistics of more than 500,000 viewers and netizens, "Zhejiang Satellite TV China Blue" won the first place with the highest number of votes and became the new advertising language of Zhejiang Satellite TV in the future.