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Why did Xiaomi start placarding?
Brand promotion and image display show the willingness and determination to go public.

1, brand promotion and image display: placarding is a ritual behavior, which can attract public attention and improve the company's visibility and brand image. By posting placards on listing occasions, companies can display their own brand logos, slogans, etc. , enhance market awareness and recognition.

2. Indicate the willingness and determination to go public: the placard at the listing ceremony represents the willingness and determination of the company to go public. At the placard ceremony, the company's senior management or representatives rang the opening bell, symbolizing the company's formal entry into the capital market, and efforts should be made to promote the company's development and create better performance.