Double Eleven is coming, and we need to prepare a double eleven plan. Activity plan can help to carry out activities better, so we can't leave such an important activity plan behind! Can you write the Double Eleven Plan? To this end, the following content "2022 Double Eleven Marketing Plan Model" has been carefully arranged, hoping to provide you with more reference.

As a traditional cosmetics store, we need to grasp the concept of "Double 1 1 Shopping Carnival" and launch "Double1/Peak Promotion" when the temperature drops in the middle of1October. It should be more different from e-commerce in terms of activity intensity, marketing methods and on-site experience, so as to highlight its characteristics and bring customers a unique shopping carnival experience.

First of all, sell at a discount.

"Discount sales" is the most common form of commodity promotion, which discounts a certain commodity to stimulate a large number of sales. It is often used to deal with commodities (end-of-season commodities, clearance commodities, recent commodities and defective products) and newly listed commodities, or to give special discounts to customers on holidays.

Second, buy one get one free.

"Buy one and get one free", that is, buy a certain commodity and get one more of the same commodity for free, or buy a certain commodity and get another (or several) commodities, which is a common commodity promotion. Gifted goods are usually better than those related to the main products.

For example, customers buy -200ml shampoo (of the same type) -60ml shower gel.

Third, redemption.

"Redemption" is to attract customers to buy goods or seasonally sensitive goods at a price lower than the market price. Redemption needs to meet certain conditions. There are two common methods: one is to buy a specified product at a preferential price, and the other is to buy a specified product at a preferential price after buying a certain amount.

For example, after shopping in 50 yuan, customers can exchange 9.9 yuan for designated commodities (the market price of commodities is 14.8 yuan).

Fourth, add one yuan more.

"One more piece plus one yuan" adds 1 yuan to the purchase of the specified goods, and gives one more piece of the same goods or one more piece of different goods.

For example, if you buy 5 yuan-add one yuan (of the same type), you can get a mask-a mask for free.

Verb (abbreviation for verb) cash coupon

"Cash coupon" is a disguised gift-giving activity. Customers can buy a specified amount at one time or use cash coupons to buy a specified commodity. Coupons can be used at a low price on the spot or for the second shopping. Coupons cannot be exchanged for cash, and there is no change.

An intransitive verb lottery/lottery

"Lottery/Lottery" can be used to buy a free lottery or lottery when a specified amount is reached. There are usually four or five grades of prizes. The grand prize or the first prize is attractive and can arouse customers' interest. The more attractive the prize, the more successful the activity will be. You can draw a lottery on the spot, or you can concentrate on a moment to draw a lottery together.

For example, if you make a one-time shopping in 30 yuan, you can get a free lottery, and 60 yuan twice, up to five times.

Awards: first prize, second prize, third prize, commemorative prize (joy prize).

Seven, scratch award

"Scratch prize" can scratch the prize for free when the purchase reaches a specified amount, similar to a lucky draw. The scratch Award sets a hard work award. Now open the cash reward. If you win any prize, you will be rewarded on the spot.

For example, if you shop all over 30 yuan, you can scratch the prize for free.

Awards: first prize, second prize, third prize, consolation prize.

Eight, bundled sales

"Bundle sales" refers to bundling one commodity with another, and then re-pricing or selling at the previous price of a commodity. This is also a common means of commodity promotion, similar to the form of "buy one get one free". Mainly for the sale of commodity projects. For example, shower gel is sold together with bath balls.

Nine, snap up

"snap up" means selling goods at a special preferential price at a specified time. The purpose is to attract popularity with commodities or sensitive commodities. The notable features are: the goods snapped up are popular and well-known, and the price difference is more favorable. The time period should be selected according to the store's own situation.

For example:111am10: 00-1:00xx 40% off the goods.

10. Give (goods/cash coupons) when you buy them.

"Buy and send" means that customers can send (goods/cash coupons) when they spend a certain amount. It is the most common promotion method in all walks of life. Gifts can be given according to local conditions, and it is also a kind of promotion method that customers prefer.

For example: buy cash coupons from 30 yuan 10 yuan; 30 yuan began to buy a hand cream.

In order to welcome the arrival of the Double Eleven Shopping Carnival, we have planned an activity. The specific activity plan is as follows:

I. Theme of the event

Low-priced storm snapped up by the whole people (dear, did you buy it? )

Second, the activity time

165438+1October 9th-165438+1October1.

III. Contents of activities

Activity 1: 50% off ultimate carnival (165438+1October 1 1)

1 1, 1 1, 10, 50% off sales, low-priced storm, sweeping the city!

(Note: The whole audience must be involved in the activity to achieve the cluster effect. )

Activity 2: Go shopping with courtesy and luck (1 65438+1October 9-165438+1October/).

Customers who shop during the activity can participate in the lucky draw if the amount of a single memo is over 1 1 yuan.

First prize: 1 brand smart phone, worth111yuan.

Two supermarket shopping cards for the second prize, worth 1 1 1 yuan.

Third prize: 6 vacuum thermos cups, one worth 60 yuan.

Fourth prize, 20 soul mates, worth 30 yuan's roll paper.

20 Participation Awards-exquisite gifts worth 2 yuan.

(Note: The lucky draw is to scratch the card as soon as it is opened, and the gifts are given in kind. )

Activity 3: Double the sweetness of a person's holiday (165438+1October 1 1)

Give 0 yuan+1 yuan lollipops after shopping (2 yuan/root, 200 copies).

Over 1 1 1 yuan+1 1 yuan, give 2 boxes of chocolates (25 yuan/box, 40 copies).

Sweetness is limited until the gift arrives. )

Four. Activity cost forecast

1. The estimated cost of the lottery scratch card is 1000 yuan, and the winning fee is 8000 yuan, totaling 9000 yuan.

2. Double Sweet Activity, estimated cost 1500 yuan.

3. The poster and advertising fee is 5000 yuan.

The estimated total cost of this activity is 15500 yuan.

(Note: 7,000 yuan can be shared by the merchants, and the cost sharing will be finalized in consultation with the merchants in the early stage of the event to facilitate the smooth development of the event. )

Verb (abbreviation of verb) activity promotion

1. advertising, using newspapers to put in two issues 3-5 days in advance.

2. Large-scale facade advertisements should be combined with supermarket DM, so as to attract attention and attract customers.

3. Increase publicity by means of supermarket broadcasting and promotion in different places.

4. Use floor stickers, flags and publicity signs, plus festive music to create a good atmosphere for activities.

Model of 2022 Double Eleven Marketing Plan Part III I. Purpose of the event

The purpose of this activity is to promote people's shopping, so that more people can not only shop in physical stores, but also shop in the virtual online world. Consumption through electronic platforms can be very cheap and convenient. You can save a lot of tedious things, such as shopping is very tired, shopping depends on the weather. Let more people know about e-commerce and online shopping.

Second, the time and address of the event.

Time:165438+1October1,00: 00 ~ 24: 00.

Address: the online shop where xx Taobao Store is located.

Third, the preparation of activities.

(1) vehicle: preparation requirements

1, according to the shipment, calculate how many cars and how big they are.

2. Go to the vehicle department to inform in advance and ask to prepare the vehicle;

3. Operation time: 8: 00 a.m. to afternoon 10 to pick up the goods;

4. All overtime can be calculated temporarily, and special events are treated specially;

(2) Operation

1. According to the above data, to change the process, please make a delivery plan immediately;

2, simplify the operation process:

A. Print stamps of five cities in advance, and avoid writing big characters.

B, don't sort, take it back to the distribution center, and the whole company personnel will start sorting during the day; Directly into the assembly line at night;

C, the operation department communicates in advance, xx arranges the implementation, the employees of the operation department go to work in advance, and the water supply line operates; Please make a specific plan.

(3) Personnel arrangement

The activity is temporary, so during the Double Eleven period, all employees in the whole department work overtime, from 8: 00 am to 8: 00 pm 10. Everyone works hard, and everyone works overtime. Assign operators in advance and require all personnel to work overtime; Customer service staff try to enrich to the front line;

However, even if they have made sufficient preparations in advance, they are still worried that some links will be insufficient. "Last year, there was a problem with our ERP system, which led to the oversold of some single items and affected the user experience. Although we have updated the IT system this year, we are still worried about this situation. "

It is understood that in order to better solve the customer service and after-sales problems, this year, xx Taobao Store also opened a 24-hour 400 toll-free number of11. During the Double Eleven period, 150 people will help users confirm and review orders through 400 telephones, and be responsible for customer service after shopping, and help users handle services such as refund, return and tracking. At the same time, this year, xx Taobao Store also specially opened new media after-sales service channels such as WeChat and Wang Xin.

The fourth activity background: "Singles Day" has changed from an online festival to a popular festival for young people, and has evolved into a shopping carnival on the Internet. Whenever Singles Day comes, shopping malls, restaurants and amusement places will use the festive atmosphere to plan Singles Day activities to attract customers. In this young and fashionable festival, XXXX Beauty Salon launched a special activity of "Singles Day is not lonely". Now the weather is getting drier and colder, and it continues to be dry and hot after autumn. Therefore, from the current consumption situation of beauty salons, we can know that consumers mainly spend on whitening and repairing in early autumn when they enter the store in different seasons, but now they mainly spend on moisturizing and maintenance. Therefore, it is not only a good opportunity to enhance the popularity and image, but also an excellent opportunity to seize business opportunities by taking advantage of the festival to carry out promotional activities in XXXX beauty salon with Singles Day.

Activity theme: Valentine's Day XXXX will accompany you.

Activity time: 20xx years 1 65438+1 October1day ~165438+1month/day.

Venue: major direct stores of XXXX Beauty Salon.

Target audience: all new and old single female customers of XXXX.

Purpose of the activity: It coincides with Singles Day, in order to make all single female customers feel the warmth of XXXX and get a wonderful experience in this festival. During the "Singles' Day", combined with the season, climate and other issues, the beauty salon hereby launched promotional products such as hydrating, anti-drying and repairing, which were widely welcomed by female friends. I hope to take this opportunity to establish a harmonious and warm communication platform with customers. It can bring more new friends to XXXX and increase the consumption market share of beauty salons.

Activity promotion:

1, "Singles' Day" was originally a festival spread from the Internet, so the publicity should focus on network publicity planning. First of all, the publicity information about this activity was published in official website, official Weibo and forum of XXX Beauty Salon. Publish the activity content on the internet about two weeks in advance.

2. During the activity, leaflets and coupons will be distributed in crowded places, streets and major commercial roads.

3. As long as customers spend a certain amount in the store two weeks before the event, they will issue holiday coupons and experience coupons. And decorate the entrance of the beauty salon, put up posters and hang banners at the entrance of the beauty salon.

Precautions:

1, do a good job of registration at the front desk and record the customer's name and information.

2. Train employees in activities, in order to thank customers, tap their potential consumption power and stabilize customers. Therefore, in the process of activities, we should pay attention to every link from the customer entering the door to the end of consumption, keep smiling and be kind to others.

Activity content:

1. Members of beauty salons can participate in this activity during the activity, and they can get a 20% discount with their membership cards and get a skin care experience coupon. If the points in the membership card reach 500 points or above, you can experience a moisturizing and hydrating project in the store for free with the membership card.

2. Non-member customers can enjoy 8 directly if they spend 288 yuan in the store during the activity. 20% discount And give a membership card of XXXX and a skin care sample provided by XXXX.

Note: the activity experience is subject to the validity period in the store.

The annual "Double Eleven" carnival shopping festival has arrived again. Everyone has been looking forward to the "Singles' Day" for a year, and all walks of life have also vigorously promoted brands during this period. In order to cater to such a warm shopping atmosphere and the enthusiasm of the audience, Dongfeng Peugeot will certainly not miss this good opportunity. During this period, there will be crazy low-cost car promotion to give back to the people's long-term concern for Shangrao Peugeot.

Activity preferential scheme 1: large deposits have large gains.

Participation conditions:

The customer booked the car on 20xx65438+1October15-20xx165438+1October1day, and booked it on165438.

2.30 1, 307 hatchback, 308, 408, 20xx online deposit of 30,000 yuan; 508, 3008 online payment deposit 50,000 yuan.

Customer income: 1500 yuan cash discount+high balance treasure income.

Option 2: xx deposit, 500 yuan deduction line, 1500 yuan.

Participation conditions:

1. The customer will book the car before 20xx 10,15-20xx11,10.

2. Pay the deposit online, 500 yuan

Customer income: 1500 yuan cash discount.

Activity preferential scheme 3: xx

Participation conditions:

1. The customer will book the car before 20xx 10,15-20xx11,10.

2. Pay the deposit online, 500 yuan

3. Users pay attention to the "xxxx" service window of Alipay wallet and purchase mobile models through the Alipay service window of mobile phone.

Customer income: 1500 yuan cash discount and get a dream gift (driving recorder)

Activity time: 20x65438+1 October 65438+20xx-65438+1October.