Now many enterprises have their own goals before building websites. They want to make a brand website or a marketing website. What is a marketing website and what is a brand website? Few people can make it clear. In fact, this is just a buying point made by some website companies. The company that wants to promote must be a marketing website, and the big company must be a brand website. In my opinion, these are not very accurate. The marketing websites made by many website companies in the market are shoddy and slogan-like, and they are not competitive at all in the case of serious homogenization. What enterprises should think more about is how to find the differentiation of enterprises, create a unique brand effect and stand out from their peers.

When we made a website for an exterior wall cleaning company in Shenzhen, we used the idea of "integration of quality and efficiency". Our client's main business is high-altitude external wall cleaning. As a small and micro enterprise, we have been striving to catch up with the industry leaders and become the industry benchmark. But I have never known how to shape my own brand value and effectively promote Internet marketing.

1, Thoughts on Enterprise Brand Planning

Whether it is to solve the current demand or achieve the long-term goal, if we rely on Internet marketing as an important means, we must solve the problem of marketing conversion rate, and the core factor affecting the conversion rate is "brand". For building a website, brand is content. In this era of media explosion, everyone can express themselves and publicize their values through the Internet, and every individual can become a brand. Therefore, in order to achieve the expectation of high-altitude cleanliness, the first step is to create a unique brand image for it and present it to the outside world with the new website as the carrier.

2, visual design, unified tone Because 90% of the peers in the industry use blue, the homogenization is serious, and it is necessary to create their own uniqueness through color difference. Therefore, we changed the main color of Mei Jie brand from blue to orange. And in their work clothes, orange is the main color.

3. The company's sense of temperature was finally recognized by customers and the market after the website was launched. Interested friends can view the project diary.