As a real estate media practitioner for many years, and I have been working in a developer, I have paid attention to many contracts in my work, which has a lot to do with the role of developers in integrating real estate resources. But interestingly, the government is Party A and the developer is Party B in the land transfer contract. In the commercial housing sales contract, the developer is Party A and the customer is Party B ... Other contracts, such as signing the bidding contract for construction, signing the bidding contract for material procurement, advertising planning, agency contract, radio and television, newspapers and magazines, outdoor advertising release contract, etc. Generally, it is the developer or Party A. A contract is actually a contract in which both parties exchange goods and services by performing their respective rights and obligations. As far as the contract itself is concerned, both parties are equal in law. In fact, Party A often gains more respect and face, which is the hidden rule of signing a contract. Here, I enlarge this hidden rule and put forward ""to express my opinion. Who is the real Party A of real estate? From the perspective of the real estate industry value chain, the end of the real estate industry value chain should be the real Party A ... the land becomes a house, and the ultimate owner of the house is the customer. So the real party a of real estate is the customer. This developer's understanding is clear. Here I list some brand developers' descriptions of customers, which can be seen. One of the brand developers: "Customers are our forever partners. Respect customers, understand customers, continuously provide products and services that exceed customers' expectations, and guide an active and healthy modern lifestyle. The most important criterion for measuring the success of the work is customer satisfaction. " Brand Developer 2: "Customer satisfaction is the symbol of enterprise maturity, and meeting customer needs is the foundation of enterprise elite. Customer service is no small matter. " Brand Developer 3: "Be good to you all my life" Brand Developer 4: "Customers are our family" Brand Developer 5: "Customers are our parents, and we should be grateful to them; The opinions and suggestions of customers are the driving force for the company to move forward. " Therefore, I want to say that customers are the real party a of real estate. Customers are the most important driving force for the development of real estate companies. The sustainable development of real estate companies and industries is to continuously meet the growing needs of customers. This should not only be clear, but also be implemented. If you just talk or make a slogan, you will pay the price sooner or later. If you want to achieve a century-old foundation, you must respect customers. If you can't treat customers like God, then the most basic thing is to treat customers as "Party A" psychologically, study Party A's needs, and provide Party A with good products and services. So how to treat Party A? To meet the needs of Party A to create products. Party A needs to divide the customer market segments according to demand preferences such as age, income, customs and habits, and aesthetic differences. Only by fully researching and providing corresponding products can developers gain a foothold in the industry. Some brand companies have been working hard in this regard and have achieved some results. Party A's demand is divided into invisible demand and explicit demand. It is difficult to meet the invisible demand of Party A, but at least it should meet the explicit demand of customers. If you can't do this, the only result is that sales are blocked. Brand companies with outstanding performance in the market, on the basis of meeting the explicit demand of Party A, dig deep into and predict the implicit demand of Party A, and provide housing products that are moderately ahead of the explicit demand and meet the implicit demand. This is not the credit of "productism", but the credit of "demand". It is driven by Party A's demand, which must be clear. Set the price from the perspective of meeting Party A's needs. Although real estate pricing methods include cost-oriented pricing method, demand-oriented pricing method, competition-oriented pricing method, profit-oriented pricing method and so on. However, no matter which pricing method is adopted, if it is not recognized and paid by Party A, then everything is nonsense. Party A's acceptance of the price depends on Party A's existing funds and expected income. With the rapid economic development, Party A's existing funds increase rapidly, and its expected income is good, so it can bear higher prices, which is the essential reason for the price increase and large transaction volume when the real estate is booming. When the economy is depressed, stagnant or even declining, Party A's existing funds will not only grow slowly, but also shrink. If the expected income reduces the risk, the affordable price will be low, which is the essential reason for the real estate recession. Therefore, no matter in any market situation, it is an iron law to study the affordable price of products and formulate the price that meets Party A's psychological price expectation. Provide services from the perspective of meeting Party A's needs. First of all, we should study Party A's real service needs, and don't be self-righteous to provide some services that have nothing to do with Party A's needs. In that case, not only will it not improve customer satisfaction, but it will arouse customers' resentment and even cause complaints. In the end, it will be "doing a donkey's liver and lung with good intentions" and thankless. Secondly, Party A's service demand is also divided into explicit and implicit. For the explicit needs of customers, it is the most basic requirement to strive to provide satisfaction and meticulous care. In fact, it is not difficult to meet the explicit needs of customers at present, and customers may be more satisfied with a little effort. Isn't that lucky? Of course, if we can provide services that meet the invisible needs on the basis of satisfying the explicit needs, it will bring unexpected surprises to customers, which will not only greatly improve customer satisfaction, but also enhance customer loyalty and buy again or recommend buying. Therefore, even from the developer's own point of view, we should provide services to meet the needs of Party A, and the return is amazing. We talk about winter and warm winter. I think that only by recognizing the real Party A of real estate and treating it with great care and enthusiasm can we survive the winter smoothly. If you can really provide products and services from the perspective of Party A's demand at the low tide of this industry, and stick to it, no matter how the market changes! Then "healthy and stable development of real estate" will no longer be a repetitive slogan.