Langjiu Group repositioned the brand of Langjiu, and established the brand strategy of "China Langjiu is high-spirited and uplifting". After the product structure is optimized and adjusted, we will establish an image and build a brand with safflower lang as the core, and implement the promotion strategy of "dancing with wolves, enjoying resources and concentrating on breakthroughs", with safflower lang as the first wolf, groom wine as the second wolf, and ruyilang or. After the market was launched, the circulating products were put into circulation. This powerful and effective brand management strategy has completed the brand integration and formed a brand framework with clear hierarchy and perfect layout.

Under the guidance of the brand strategy of "China Lang", after careful planning, all products are updated and beautifully packaged. The product structure is clear and clear, forming a good combination of sauce, thick and fragrant products. Maotai-flavor products include Zisha Lang, Laolang Liquor 1898, Laolang Liquor 1956, fine Laolang Liquor, 10 Chen Honghualang Liquor, 15 Chen Honghualang Liquor, 20 Chen Qinghua Langjiu, 30 Hongyun Langjiu and 50 Qingyun Langjiu. Luzhou-flavor products include Langpai Tequ T3, T6 and T9, and concurrently fragrant products include groom's wine 12, 9 and 3 years.

In 2007, the leading group with Chairman Wang Junlin as the core put forward the grand goal of the development of Langjiu "35 1 Project". Strategic products-Honghua Langjiu, a model of maotai flavor, greatly enhance the century-old brand of Langjiu; As a fragrant product leading the new standard of liquor, the thick-headed sauce tail of groom's wine is sought after by more and more consumers. Luzhou-flavor products such as Fulang, Ruyilang and Tianbaodong are favored by consumers.

In 2009, Langjiu was named Spring Festival Evening, and safflower lang became famous in one fell swoop. In Wenchuan earthquake, Langjiu donated 210.3 million, with a total amount of more than 50 million. As a private enterprise, Langjiu's sense of social responsibility is obvious to all. In 2008, Langjiu formed a strategic partnership with the military program center of CCTV, and shouted the heroic slogan of "Strengthening national defense and flying high-China Langjiu". Located in the southwest corner, the development scale is restricted by many factors such as traffic. Sales exceeded 2 billion in 2008 and 3 billion in 2009, and the annual sales of Langjiu reached110 billion. Langjiu proposed that the sales in 20 15 years should reach 20 billion and 30 billion in 2020. The extraordinary development of Langjiu is called "Langjiu Phenomenon" by the industry, which brings many inspirations to the liquor industry.