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Study and Thinking on Corporate Culture
? After listening to the speech of Zhang Bangxing, the founder of Good Future Learning and Thinking, I feel that he is very practical and has unlimited prospects. He mainly expounded the importance of corporate vision, mission and value. Only by letting employees recognize and understand can an enterprise become a century-old enterprise.

The mission, vision and values of the enterprise are abbreviated as MVV. The initial m stands for Mission, which means mission in Chinese: why does the enterprise exist? What value can it create for society? The second letter V stands for the Chinese meaning of vision: What does the enterprise want to be? The recognition given by society to enterprises requires continuous efforts to complete this vision. The third letter V stands for the Chinese meaning of value: how an enterprise achieves its vision from its mission, including the methods and principles of doing things. The values of learning and thinking are born from business, because they think that we can't just look at the results; it is more important to look at the reasons, because such reasons lead to such results, so the methods and principles of doing things are particularly important.

? The first value of learning and thinking about enterprises is to realize customers: the teacher repeatedly stressed in class that the goal must be to realize customers from the beginning of induction training. How do we do this? Parents pay teachers to teach students. If they can't improve their grades, it's equivalent to stealing money. To this end, all teachers' classes can be listened to by parents at any time, and students and parents can listen to the first three classes for free. If you want to refund the fee in the middle of your study, you only need to deduct the fee of the class you have already attended, and the remaining fee will be refunded at any time. These are all to achieve customer satisfaction and make customers willing to introduce other customers. Through word-of-mouth communication, follow-up customers will continue. Therefore, there is no need to worry about the performance of learning and thinking, and it is often doubled.

? The second value of learning and thinking is pragmatism: at first, only one subject of mathematics will be taught to students, and only when one subject occupies the first position in the local market will a second subject be offered. If you want to set up a branch school in other cities, you can only replicate it in other cities if you succeed in the local market. Therefore, Xueersi has been established for 7 years, and only 7 city branches have been opened so far. They either don't do it or they have to do it locally first.

The third value of learning and thinking is innovation: learning and thinking is different from conventional training institutions. At present, the largest training institution on the market is New Oriental. They mainly recruit students through school publicity, mainly in small classes with 10 people. They enroll students by word of mouth and never advertise to promote enrollment. When 10 students make good profits, they begin to develop online courses to compete with them, on the grounds that it is not so easy to make money. 10 students' classes charge 100 yuan every year, and the profit is more than 3000 yuan. Annual fee of online course 1000 yuan, and fee 1500 yuan. We have to do it at a loss.

? The fourth value of learning and thinking is cooperation, and cooperation can win * * *. All employees of the company should proceed from the overall situation of the company and unconditionally obey the work changes of the company. Cadres require to write a work summary from the perspective of subordinates, which will make subordinates more motivated. In teamwork, no matter how much you pay, you should focus on the goal of 100%. If the other party pays 50%, they will pay 50% as partners themselves.

? If values stop at shouting slogans, it is not enough to ask employees to remember them. Learning and thinking require the evaluation of cadres' values, so that values can be deeply rooted in cadres' hearts. For example, the pragmatic assessment * * * 1 to 5 points, 1 points require you to report your work truthfully and do not hide problems. If you can't do it, you will be expelled directly from the school, because some people like to talk about grades. 2 points: actively participate in team building activities and complete weekly and regular debriefing on time. Three requirements: constantly reflect on the reasons for the results of the resumption, share them with colleagues around you, and grow together. Requirements of 4 points: Grasp the key points, always overfulfil the work tasks, and highlight the performance. Requirements of 5 points: Be able to divide the ideal into phased goals and be good at leading the team to achieve the goals together.

? Learning and thinking cadres will shape the code of conduct according to such values, and their combat effectiveness will certainly become stronger and stronger. There is reason to believe that learning and thinking will be more brilliant in the future!