"The inherent logic of values: seeking truth and being pragmatic (this is the first criterion of value judgment and value selection of Ruixun), quality first/continuous innovation (this is the unswerving primary pursuit of Ruixun), self-reliance/mutual trust * * * to win".

Luckin Coffee was founded in Xiamen. Although it was a brand that only rose in 20 18 years, it is now famous. As a domestic brand service, cakes and bread are retailed in prepackaged foods, cakes and bread are retailed in bulk, and wine, drinks and tea are retailed in prepackaged foods.

Luckin Coffee, a new coffee brand in China, is the leader in the third coffee wave in the world. With superb coffee technology and leading mobile Internet technology, we are determined to promote the commercialization of fine coffee and build a trillion-dollar market of China national coffee.

Luckin coffee (Luckin Coffee) put forward the slogan of "professional coffee is fresh", which is an important symbol and symbol to promote the brand to expand the breadth of the industry. Luckin coffee is fresh, professional and fashionable, and it is a new coffee choice for urban white-collar workers. Luckin coffee is committed to promoting the commercialization of fine coffee and advocating a more convenient and fast "new coffee retail" experience. Users can freely purchase and deliver their own products through mobile terminals.

Ruixing's brands are: Luckin Coffee, Ruixing Deer, Ruixing Tasting, Ruixing Private Enjoy and Ruixing GO.

1, Luckin coffee

Luckin coffee is the most famous brand of Ruixing. The brand's coffee is rich in taste and affordable, so it is deeply loved by consumers. Luckin Coffee also launched its own mobile phone application, which is convenient for consumers to place orders and pay online.

2. Rising deer

Ruixing Deer is another brand of Ruixing, which specializes in snacks and desserts. The brand's products are rich in variety, unique in taste and affordable. Ruixinglu's stores are usually adjacent to Luckin Coffee's stores, providing consumers with more choices.

3. Ruixing tasting wine

Ruixing Tasting is a high-end brand owned by Ruixing, which mainly sells high-quality coffee beans and coffee utensils. The product price of this brand is higher, which is suitable for those consumers who have higher requirements for coffee quality. Ruixing tasting stores are generally located in business districts or high-end communities.

4. Ruixing enjoys it privately

Ruixing Private Enjoy is a membership brand owned by Ruixing, which is only open to members. The brand's stores have comfortable environment and intimate service, providing high-quality coffee and snacks. Private members of Ruixing can enjoy the discounts of Luckin Coffee and Ruixing Deer, and can also participate in activities and tasting courses at Luckin Coffee.

5. Rising Go

Ruixing GO is a convenience store brand owned by Ruixing, which mainly sells daily necessities and snacks. The brand's stores are usually located near office buildings or schools, which is convenient for consumers to buy daily necessities. Ruixing GO's products are affordable and suitable for students and office workers.