Langjiu started at 1903 and was produced on Chishui River, which is known as the "Chinese wine river" at the junction of Sichuan and Guizhou. From Xuzhi brewery, Huichuan brewery to Jiyi brewery, it has a long history of 100 years. Sichuan Langjiu Group Co., Ltd. is a large-scale modern enterprise group which mainly produces and sells China famous Langjiu. The factory is located in Erlang Town, Gulin County, Sichuan Province. This town is located in the middle reaches of Chishui River, surrounded by mountains. There is a clear spring flowing out of this high mountain and deep valley. The spring water is clear and sweet, and people call it "Langquan". Because water comes from Langquan, it is named "Langjiu". Gulinlang wine has a brewing history of 100 years. According to relevant data, at the end of Qing Dynasty, local people discovered that Langquanshui was suitable for brewing wine, and began to brew Xiaoqu liquor and Xiaoqu fragrant flower wine for local residents to drink. 1932, Daqu was changed from Xiaoqu to Daqu, and it was named "Sishalang Wine", with good quality. Since then, the name of Langjiu has become louder and louder, and its reputation has become higher and higher. Features: Its wine body is clear and transparent, with strong sauce flavor, mellow and refreshing taste, comfortable entrance, full of sweetness and long aftertaste. Kweichow Moutai and Sichuan Langjiu are called "sister flowers along Chishui River", a pair of sparkling pearls. According to legend, as early as 1907, a local businessman invited two winemakers from Guizhou to introduce advanced technology, and a unique Langjiu was brewed with local red sorghum as raw material, wheat as koji and Erlang spring water. 1933, Langjiu was mass-produced here; From 65438 to 0936, Langjiu was exported to Southeast Asian countries and Hong Kong. But by 1952, Langjiu had been forced to stop production, and later, under the care of Premier Zhou, 1957 resumed production. However, the development is not fast. Until 1977, the annual output of Langjiu was only 1 10 tons. By 1984, the output soared to more than 500 tons, and the output was still in short supply. Gulinlang Liquor inherits and develops the traditional brewing technology. It adopts twice feeding, repeated fermentation and distillation, and seven times taking liquor. The production cycle is 9 months. After taking the wine every time, it is stored in batches and in different quality, sealed and sent to natural caves "Tianbao Cave" and "Dibao Cave". After 3 years, the wine is sweet and fragrant, and then blended and seasoned. After passing the quality appraisal, it can be bottled and packaged before leaving the factory. In recent years, Langjiu Group has repositioned the brand of Langjiu and established the brand strategy of "China Langjiu is high-spirited and uplifting". After the product structure was optimized and adjusted, safflower lang was taken as the core to establish an image and build a brand, and the promotion strategy of "dancing with wolves, enjoying resources and concentrating on breakthroughs" was implemented, with safflower lang as the head wolf, groom wine as the second, and then. After the market was launched, the circulating products were put into circulation. This powerful and effective brand management strategy has completed the brand integration and formed a brand framework with clear hierarchy and perfect layout. Under the guidance of the brand strategy of "China Lang", after careful planning, all products are updated and beautifully packaged. The product structure is clear and clear, forming a good combination of sauce, thick and fragrant products. Maotai-flavor products include fine Langjiu, 10 Chen Honghua Langjiu, 15 Chen Honghua Langjiu, 12 Chen Qinghua Langjiu, 20 years Chen Qinghua Langjiu, 30 years Hongyun Langjiu and 50 years Qingyun Langjiu. Luzhou-flavor products include Tianbaodong Tibetan wine, Shuangxilang wine, Fulang, Ruyi lang, Jiabin lang, VIP lang, mellow lang wine and series wine. Fragrant products include 12, 9 and 3 years old groom's wine. In 2007, the leading group with Chairman Wang Junlin as the core put forward the grand goal of the development of Langjiu "35 1 Project". At present, the strategic product-Honghua Langjiu, a model of Maotai flavor, has greatly enhanced the century-old brand of Langjiu; As a fragrant product leading the new standard of liquor, the thick-headed sauce tail of groom's wine is sought after by more and more consumers. Luzhou-flavor products such as Fulang, Ruyilang and Tianbaodong are favored by consumers. In 2009, Langjiu was named Spring Festival Evening, and safflower lang became famous in one fell swoop. In Wenchuan earthquake, Langjiu donated 210.3 million, with a total amount of more than 50 million. As a private enterprise, Langjiu's sense of social responsibility is obvious to all. In 2008, Langjiu formed a strategic partnership with the military program center of CCTV, shouting "Strengthen our national defense? The heroic slogan of "China Lang". Located in the southwest corner, Langjiu, whose development scale has been restricted by many factors such as traffic, has developed rapidly in recent years. In 2008, sales exceeded 2 billion, and it is expected to reach 3 billion in 2009. Langjiu proposed that in 20 15 years, the sales should strive to reach 10 billion. The extraordinary development of Langjiu is called "Langjiu Phenomenon" by the industry, which brings many inspirations to the liquor industry. In 2009, Langjiu ranked 75th in China 500 most valuable brands and 3rd in China liquor industry with a brand value of 8.779 billion yuan. If the answer is useful to you, please adopt it in time.