Regrettably, when reading Industrial Management and General Management, many people simply conceptualized and dogmatized the management thought of Fa Yueer, clinging to several principles and elements, as if they had mastered all the truth. In fact, this is not only a misunderstanding of industrial management and general management, but also a misunderstanding of Fa Yueer's management thought.

02 principles of scientific management

Taylor's "scientific management" is not outdated in modern management. Taylor's suggestion is quite feasible in improving production efficiency. In the practice of management, Taylor's enlightenment is that we should attach importance to employee's motivation and determine the reward scheme (material or spiritual) based on a production standard recognized by both employers and employees, so as to mobilize employees' production enthusiasm to the maximum extent and improve the efficiency of the organization.

03 "Fu Liete on Management"

Because her hypothesis can't be consistent with the facts recognized by the budding management theory in the 1930s and 1940s, she remained unknown before her death, and even after her death, her works stayed in the corner forgotten by the management circle for 25 years. Until peter drucker discovered the value of follett. ...

04 "Human Face of Enterprise"

The profound value of this book is that it puts forward the argument that "the human nature of an enterprise is' comprehensive'" for the first time from the assumption of human nature, that is, the whole enterprise has what characteristics according to what management theory managers control employees, and its subsequent managers also have corresponding characteristics. People will follow McGregor's thinking to explore the classic proposition-what is the most effective management method?

Management: Mission, Responsibility and Practice

Drucker created this masterpiece at the peak of his life. On the one hand, he unreservedly taught all the "knowledge" he had promised managers in his early years to strengthen their performance. On the other hand, it is also a tribute to Drucker's lifelong career management.

06 "Effective Managers"

We should pay attention to the fact that since the publication of 1966, this book has received rave reviews and won wide recognition. It has always been a basic work in the field of leadership. In 2002, Harper Collins Publishing House did not hesitate to include it in Harper Classic Series of Enterprise Management. At the same time, once this "old" book was reprinted in Chinese mainland, it surpassed many new books and became a bestseller list.

The era of awakening

In view of the paradoxical life in stalemate, Handy put forward some methods and ideas in Awakening Times, which pointed out the way for the future. These ideas later became the core ideas that influenced the world. Handy became a world-class management master in one fell swoop, and was praised as a management leader on both sides of the Atlantic together with peter drucker.

08 "Manager's Function"

Its publication initiated a new era of organizational management research, and also helped Barnard win the title of founder and first head of social systems school. This is not only because it advances the organization theory to a veritable modern theoretical stage, but also fundamentally corrects people's traditional views on formal organizations. More importantly, it concentrates Barnard's thinking on management and organization.

09 "marketing imagination"

In the book, Levitt fully demonstrated his style as a master: sharp thinking, profound insight and extensive knowledge. Imagination can bring unique insights, help people understand customers, understand the problems that customers need to solve, and find ways to attract customers' attention and make them patronize. Through this book, we see another feature of Levitt, which is as imaginative as ever, and such imagination can help people see the connotation of marketing through appearances.

10 "How to make a decision"

As the name implies, this book introduces the process of decision-making. Through the microscopic exploration of the decision-making process, March showed us a real picture of how the decision came into being: people make decisions under the circumstances of uncertainty, deception, illogicality, impulsiveness, blindness and even joking, so the so-called "serious thinking and rational decision-making" is usually nonsense, which is impossible in theory and fact.

1 1 organization

Because March and Simon had a long-term and in-depth study of "decision-making" before, Organization shows a lot of literature review, rich model construction and clear thinking logic. Of course, this is not a good book to read, and its strong academic nature makes it focus on rational deduction rather than story narration, so it is a bit difficult to read. However, there is no denying that this book is really a good one. In the field of organizational behavior and decision-making theory, the position of the organization is beyond doubt.

12 "Wealth Revolution"

Toffler said that he is not a prophet, because the only certainty in the future is uncertainty. But toffler also gave us a sense of certainty: the wealth revolution is coming or has already broken out, and it will be a grand framework based on knowledge, integrating social system, cultural system, religious system, political system and even more systems. The revolutionary changes in wealth will continue, and the "wonderful" 2 1 century that toffler is looking forward to has just begun. ...

13 "the fifth exercise"

Learning is a lifelong process. This book only points out one truth. In the past, we used to think with the fragments and parts of actions generated by habits and habits, which caused the current cut and broken world and made us lose the sense of unity. Although this book is still in the primary stage, the overall interactive thinking mode and training method put forward have obviously pointed out a new way for the future of mankind.

14 "transformation"

The author just wants to tell us that many smart businessmen all over the world are willing to try new things. Therefore, compared with the past, in the next 10 year, most enterprises will be required to make changes more and more frequently. If they stick to their past practices and behaviors, many enterprises will not be able to cope with these changes. This is the intention of book transformation.

15 "Leadership Practice"

In this classic book, bennis emphasizes that leadership is the ability that everyone can learn and improve at any stage of life. Like john gardner, bennis also believes that the development and utilization of leadership is more influenced by events and other factors experienced by individuals later. In this sense, the value of Leadership Practice is not only that it puts forward some methods to improve leadership, but more importantly, it breaks many myths about leadership.

Leadership and motivation

Everything Adail said was reasonable and sincere. In addition, Adail also mentioned the specific issues that leadership needs to do, so that leadership will not be too abstract and broad. He said that leadership includes planning, initiating, controlling, supporting, providing information and evaluating. These functions must be performed, which is the responsibility of leaders, but this does not mean that they must all lead themselves.

17 leadership

Gardner's leadership thought is no longer just an experience summary of skills, but extends to the sociological dimension and rises to the philosophical level through speculation and refinement. For Gardner, leadership is no longer a simple management concept. At that time, Fortune magazine selected 75 required books for business people from the business books published in the past hundred years, and On Leadership was among them.

18 personality and organization

The publication of the book was undoubtedly a blockbuster at that time, which opened a huge gap in the classical organization theory. In the development of organizational theory, the relationship between individuals and organizations is an important research topic. However, the early experts of organization theory paid attention to the organization without exception, but ignored the individual. It was not until Achilles appeared that the relationship between individuals and organizations was given a brand-new connotation. In this book that made Achilles famous, Achilles opened a new chapter in organizational theory.

19 general manager

Kurt found that real managers actually deal with crises and trivial matters quickly most of the time. "The general manager is not born, nor is it made by any single event. The growth process of a successful general manager is very complicated. " Kurt's final conclusion tells the fact that a real general manager works in the real world. 20 "Marketing Management"

Marketing management is a concentrated expression of kotler's lifelong marketing concept and a classic in the field of marketing. Kotler's concise, witty and intelligent marketing strategy in the book will certainly inspire us to think, point out a new development direction for us, and enable us to successfully solve the marketing problems faced by ourselves or the company and quickly enhance the market competitiveness. In addition, for non-professional marketers, this book can also help them apply marketing knowledge (skills) to their daily life practice, so as to manage their lives better and better.

2 1 the essence of management work

This "heresy", which always takes pleasure in challenging the mainstream and criticizing the authority, pointed the finger at the management idea that people have reached * * * for the first time, and wrote The Essence of Management Work on this basis. It is this book that truly restores the true nature of management, and it is this book that makes mintzberg famous.

22 "Competitive Advantage"

Porter's Competitive Advantage continues the writing path of Competitive Strategy, which is rigorous and complicated. Compared with the management books on the market now, Porter's books are very pedantic. Of course, the classic is classic, not because it can be immediate, but because it has lasting vitality. By reading this book, managers can be prompted to study the various sources of competitive advantage with a broad and comprehensive vision, and shift their focus to the construction of enterprise advantages, so as to fully realize the overall strategic objectives of enterprises.

23 "Absolute competitive advantage"

In fact, the cultivation of absolute competitive advantage is like carving a diamond. From discovery, excavation, design to polishing, a rough, ugly and dirty stone finally turned into a diamond, shining brilliantly. Isn't the emergence of absolute competitive advantage such a process? This must be a process, and there must be an effective method. Nehemiah undoubtedly pointed out the way forward for us.

24 "Discover the profit zone"

Discovering the Profit Zone is a book worth reading again and again. The topics it discusses are exciting and full of expectations. The primary problem in the business field is profit, so when Discovering Profit Zone appears in an attempt to solve all the mysteries of profit, it will be doomed to be a controversial book!

25 "Managing a Broad Future"

To be sure, the hammer didn't disappoint people, and made persistent efforts to write a magnificent management masterpiece, a book of change that can inspire all visionary entrepreneurs and managers to break the traditional management cage. It enlightens people's thinking and stimulates the hidden motivation in people's hearts. It allows creativity, passion, freedom and responsibility to re-establish their dominant position in company management, thus gaining a unique competitive advantage and organizational genes for sustained success.

26 "Strategy-centered organization"

A strategic organization is very important to Kaplan and Norton. Play a connecting role, play a connecting role, play a connecting role. In this book, Kaplan and Norton describe in detail for the first time why the balanced scorecard has evolved from a performance management system to a new strategic management system, and how to help enterprises achieve performance breakthroughs in a short time. The publication of this book marks the formal formation of the rule system of balanced scorecard management organizational strategy.

27 "Liberated Management"

This book is like a description of Peters' character, subverting rebellion, being brave in failure and advocating chaos. In his book, Peters changed his position of praising the structure of large enterprises in the past, and also changed his attitude of calling for being close to customers and taking customers' needs as the guide, and called out that "crazy times need crazy organizations" in an unconventional and ingenious way.

28 "The foundation will last forever"

"This is a book about visionary companies." James C. Collins and Jerry I Bora are outspoken, and their writing ambitions are sketchy. In their view, there is absolutely no need to write a book about leaders with outstanding ability and foresight, or write some far-sighted product concepts and market analysis, or write some books about the company's vision and vision. Collins and Paula demand the sustainable development of visionary companies.

29 "Crossing the Gap"

The biggest difference between an excellent book and a mediocre book is whether this book contains an extraordinary and unique idea. Geoffrey Moore's Crossing the Gap is a bible of high-tech product marketing, so that people compare IT with Moore's Law, the most famous law in IT field. Some people call Geoffrey Moore's law about the life cycle of science and technology products New Moore's Law.

30 "thinking power"

Simon's "Thinking Stimulation" proves to us that many actions under the slogan of "revolution" in today's world are only fleeting enthusiasm according to previous economic achievements. Just like "hearing is not necessarily true, seeing is not necessarily true", what many people believe to be true is actually not correct. In this regard, there is such an assertion: there is no shortage of emotional assumptions, no shortage of rhetoric that goes with the flow, only a lack of insight. In The Power of Thinking, Simon brought us many unusual insights, which inspired people to think and think again.

3 1 Peter principle

Peter's principle is classic because it is full of original deconstruction. If most management works discuss the way of organization and management from a positive and positive attitude, then Peter's principle is the opposite, criticizing the faults of hierarchy with a negative, negative and negative attitude. But it is not only the destruction and lack of construction, but also Peter's principle, the inference of Peter's principle, hierarchical histology, the skills of career promotion, the pathology of success, the non-medical index of promotion limit and so on. These are all its contributions.

32 "Seven Habits of Efficient People"

People are always used to looking for some simple guide books that can achieve a certain goal step by step, especially in the business field. Since its publication, this book is said to have occupied the American bestseller list for seven years, and has been published in 28 languages in 70 countries around the world, with a circulation of over 1 100 million copies. The author, Dr. Covey, was also praised as a mentor of human potential by Time magazine and was selected as one of the 25 most influential people in the United States.

33 "Management makes life"

Drucker, the "master of management", was praised as "the most authoritative person in management today" and "the most influential business thinker in Europe" by Business Weekly. He wants to learn from Drucker's modern management paradigm, and tries to establish his own ideal unique management theory system by subverting the so-called "mainstream" management thoughts, viewpoints, systems and methods.

Autobiography of Jack Welch.

Jack Welch is a genius in management. His success is not so much an amazing miracle as the result of his talent and hard work. I always think that not everyone can learn all his management methods, but some of his personality characteristics and years of management experience and lessons can be used for reference. As for the characteristics of this book, just like his personality, he is confident, straightforward, frank and sometimes a little clever.

Only paranoia can survive.

We might as well quote the praise of Reid Hunt, chairman of the Federal Communications Commission of the United States, to evaluate this book, because it is the most appropriate and appropriate: "Andy is humble but unable to hide his wisdom, and describes in the book how he led Intel to overcome many difficulties, which would be difficult to solve if he fell on other enterprises. In the face of the ever-changing world we live in, I thank Andy for his calmness and foresight, and others will benefit from his extraordinary insight. "

Who says elephants can't dance?

Guo Shina is really not a good writer. However, if you want to see real business, this book is worth reading. Although this book does not make full use of all kinds of "spices" about IBM, this real book can make people see through IBM's strategy and management more truly. In my opinion, this book is about "not Guo Shina of IBM, but IBM of Guo Shina". From this perspective, this book has its irreplaceable value.

37 "Dell Strategy"

Michael dell, who really built a great foundation-a Dell computer with an opportunity advantage that everyone thought would not exist. Thanks to Michael's efforts, "Dell" and "direct selling" have become a group of highly related words. Apart from the appearance of "direct selling", what is the deep reason for Dell's success? What are the core elements that China enterprises can learn from? Dell strategy will answer this question for us: Direct selling comes from Dell, where does Dell come from?

38 "Two empires"

When HP has maintained enviable high growth performance for more than 60 years since its establishment, the "HP Way" has naturally become the object of emulation and learning from the outside world. However, Michael Malone is not keen on following the trend and following other people's advice. His book no longer annotates the "HP Way", but reproduces the miracle stories of Bill Park Jung Su * * *(David packard * * * *, in order to find the independent business wisdom from the "HP Way".

39 "6 σ management method"

What exactly is the 6σ management method? Among many introductory books, this book is undoubtedly the most comprehensive and detailed classic. It needs to understand customer needs, standardize the use of facts and data, conduct statistical analysis, and pay close attention to the management, improvement and re-invention of business processes. On this basis, 6σ management can help enterprises reduce costs, improve productivity, increase market share, retain customers, reduce cycle time, reduce errors, change company culture and improve products and services.

40 "Attention Economy"

The writing of this book originated from 1998, when the Internet was booming, and was completed at 200 1, when the Internet was cooling down. China's version began to "resurrect" after two years of anonymity. This process itself also reflects the pioneering nature of this book, taking great risks, and the content itself can not escape the limitations of the times. This book summarizes decades of experience and long-term research of more than 100 change leaders in consulting, academic and business fields, and provides a set of systematic tools, methods and frameworks. The author proves that there is no management idea that is only popular for a while, but only when the idea is adopted.

4 1 "Frictionless Economy-Economic Model in the Internet Age"

The concept of frictionless economy seems to have first appeared in Bill Gates' The Road to the Future, but the frictionless economy-an economic model in the network age written by American scholar T.G. Loewis is the first book I have ever seen that discusses frictionless economy in detail, and it is also an excellent book. It is probably the first book that tries to make a set of coherent theories about the new economy, so there are many places worthy of discussion and need to be improved urgently, but it is undeniable that it is the most similar thing to "touch an elephant" so far.

42 "Network Value"

Network Value discusses in detail how to obtain information in the Internet age from the perspective of creating value. Among many information about customers, what kind of information is the most valuable, and so on. The book also discusses the potential of using the Internet to build a new business model, instead of just using the Internet as a tool to do the same thing in a faster and cheaper way. The success of this book lies in the systematic analysis of the economic driving forces that exist on the Internet and can create value.

43 "Enterprise Positioning Law"

As a relatively innovative theoretical model, the positive significance of "Three Principles" lies in finding a correct market position for business leaders and providing a thinking entry point for their own enterprises to formulate development strategies. In the book, the author bluntly said, "The three methods will prove to be extremely valuable. This will not only help them see trees and forests, but also let them see farther and prepare for the turning point in the future competitive market. " Under the theoretical study of the lack or even absence of relevant literature, the author's attitude is obviously to "make up for this blank".

44 "influence"

In addition to the principles of reciprocity, commitment and consistency, Siodini also mentioned the principles of social identity, preference, authority and shortage. According to Diodini's observation, although brilliant marketing techniques seem varied, they can be summarized into six basic types in the final analysis, and each type is controlled by a basic psychological principle that can guide human behavior.

A world without borders

"In a word, an accurate understanding of the global economy is imperative." In the early 1990s, Kenichi Ohmae wrote The World Without Borders to warn enterprises that the tide of globalization is unstoppable. In fact, Kenichi Ohmae's A World Without Borders sounded the clarion call to meet globalization, but what is needed now is how to rush to the blue ocean and win the future.

46 "Toyota mode of production"

When Toyota's brand expansion and continuous progress provide reference for the global automobile manufacturing industry, and when Kaizen is regarded as the clearest, simplest and fastest way to maximize production and optimize quality, will Toyota's production mode become the mainstream choice as Toyota's "no doubt, no way out, no way out"? Taiichi Ono's firmness gave us confidence.

47 starfish model

The conclusion that the starfish model represents the future and the future will be dominated by it is not rigorous. For a long time, the decentralization, disorder, network effect and flat structure represented by starfish will indeed become an irreversible development trend in the information age, but the trend will not become the mainstream immediately. Moreover, as far as the commercial application of starfish bionics is concerned, it is not enough to subvert centralized management.

48 "Vision"

"Vision" is like a lighthouse, which points out the direction for the enterprise, guides the business strategy, product technology, salary system and even the details of commodity display. Vision is undoubtedly the spirit, concept and soul of the enterprise, which is shaped by culture, embodied by strategy and implemented by strategy. Therefore, we expect Hoover to reveal how great the enterprise is, not just why it is great. ...

49 "key decisions"

In order to get some opportunities, we need to take some risks. If you stop innovating for fear of making mistakes and dare not take risks, you will inevitably fail. Don't get me wrong, Mirtl Stadt's "key decision" doesn't mean that we don't make any mistakes, but that we avoid them as much as possible. No one is perfect, and mistakes are inevitable. The key is whether you can learn to analyze and identify mistakes in time. You know, not taking any risks in business practice may be the biggest mistake we can make.

50 "Deadline"

If we just list some management proverbs one by one and cite some business stories of big companies such as Microsoft, Procter & Gamble and IBM, then this book is at best our common management inspirational book at present, which can sell well but is difficult to sell often. Deadline is a project management novel. The story begins with the kidnapping of the protagonist: Mr. tompkins, a dozing senior project manager and the victim of the company's recent layoffs, is kidnapped to a completely strange country and entrusted with an almost impossible task, starting a strange and unpredictable adventure. ...