At present, search engines have certain restrictions on the length of website titles and require brevity. The length of website titles is generally about 60 characters, so we need to control the characters when writing website titles. Too long titles will be intercepted by search engines, and some titles will be displayed incompletely.

Second, don't repeat the title of the website.

As we all know, a website has many pages. In title optimization, to ensure that the titles of pages in the website are displayed differently, the titles of list pages and content pages should not be the same as those of the home page. The same title may cause a large number of duplicate pages, which will seriously reduce the permissions of the website. The title of each page should be consistent with the content of the page. For example, the website construction page in Jinan is a website optimization case, so the title will be changed to the title related to the website optimization case.

Third, the writing method of website title.

According to the optimization white paper given by Baidu, we can know that the current suggestions for website title writing are:

Website Name/Brand Name-Home Page/Official Website/Slogan

The core words of such pages are brand words/website names, and the modifiers include official website, official website, home page, home page, website slogan, website parent brand words, etc.

How to optimize the website title of website construction, Ivy Bian Xiao will share it with you today. If you are interested in online marketing, I hope this article can help you. If you want to know more about advertising marketing copywriting, copywriting optimization methods and materials, you can click on other articles on this site to learn.

The above is the website title that Bian Xiao shared with you on how to optimize the website construction. For more information, you can pay attention to Global Ivy and share more dry goods.