In fact, DS disclosed the application information as early as last year, but because all the shares of Changan PSA were sold to Baoneng Group in May this year, the appearance and listing of the new car also encountered delays, so it was not officially released until August. And what about the previous DS? 5、DS？ 6 and DS? 7 is different from other models, DS? The production of 9 will be completed by Baoneng Automobile. That's right. Future DS? The logo of "Baoneng Automobile" will be posted at the end of September instead of the previous "Changan Stone".
As a brand-new flagship car, DS? Based on EMP2 modular platform, it is not as high-end as a medium-sized car. After all, slow and steady is the most important thing for it. The three-dimensional diamond-shaped mesh with shining light group continues the consistent route of DS brand, and the silver vertical bar on the engine cover is quite recognizable.
The taillights borrowed from the elements of the glass pyramid of the Louvre in Paris are very exquisite, and the width indicator light placed on the C-pillar is also unique. In terms of body size, according to the previous declaration, DS? The length, width and height of 9 are 4933/ 1855/ 1468mm, and the wheelbase is 2895mm, which is quite satisfactory in the same level.
Is the material and design of the interior still DS? The biggest feature of 9, I have to say, the French are really willing to spend money in this respect. A large area of high-quality leather package and metal buttons complement each other, and there is a clock at the top of the center console, which creates a quite excellent luxury style and does not lose many luxury brands on the market. Configuration, DS? 9 equipped with 12.3 inch full LCD instrument and 12.3 inch central control panel, and equipped with L2 driver assistance system.
In terms of power, DS? 9 equipped with 1.6T gasoline engine, the maximum power is 2 15 horsepower, and the transmission system is matched with an 8-speed automatic manual transmission; In addition, plug-in hybrid vehicles are also provided, equipped with a plug-in hybrid system based on 1.6T engine, with a comprehensive power of 250 HP and a pure electric battery life of 50km under WLTP conditions, matching an 8-speed automatic transmission. In addition, the suspension is equipped with DS magic carpet adaptive suspension, which is more helpful for ride comfort.
Just look at the product, DS? The comprehensive strength of 9 is actually not bad. Although the engine displacement sounds small, the absolute power is still good, and there are no obvious shortcomings in other aspects. But what about DS? 9, it seems that this is not important, but the brand is more important.
After Renault withdrew from the China market, DS? Still insisting, which really surprised many people. In addition, Beat Reese, executive vice president of PSA Group and global CEO of DS brand? Ms Foucher also said, "China is a young and dynamic market, which is more strategic for the global development of DS brand. Although we have experienced many challenges in China in the past, our firm belief in the development of DS brand in China has never changed. With the full support of PSA Group, we will spare no effort to revitalize the DS brand in China. "
From this point of view, the determination of DS brand in China market is still quite great, and his new Dong Jiabao can be another uncertain factor. As a cross-border car company, Baoneng seems a little lost in the automobile industry. Baoneng Automobile has not made any outstanding achievements since its establishment on 20 17. I thought the acquisition of Qoros would usher in a brand-new look. As a result, more than 20 billion yuan invested by Qoros 7 for Qoros Auto is far from what I expected. It seems that this hot potato treasure can be difficult to play.
However, according to the senior management of Baoneng, in the group's development strategy, the automobile sector is an important engine of Baoneng's future development strategy. Baoneng is planning to set up a high-end automobile brand about Qoros, and its first product will be unveiled next year. In addition, after Baoneng took Changan PSA into the bag, on the basis of the original factory, R&D center and logistics center of Changan PSA, it built a number of major projects such as Baoneng Automobile's global headquarters. Ambition remains the same, as if to prepare for a big fight.
Back to the DS brand, combined with the information that Baoneng Automobile's factory in Xi 'an was officially completed not long ago, the domestic DS? In the future, it will not only be manufactured by Baoneng Automobile Factory, but also be produced in China and sent to the global market. A good meal is not afraid of being late, even if it is DS? It is late for various reasons, but such a unique brand and model is really worth cherishing. I hope that under the slogan of "French HD", DS will continue to spread its charm.
Conclusion: Just like Thierry, the design director of DS automobile? METROZ said, "We don't just design a DS car, but hope that every owner can have a masterpiece of French culture." In fact, in today's era of pursuing individuality and fashion luxury, DS is a brand that is very in line with the trend. I hope it can find its own position and seize this opportunity of rebirth.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.