Channel positioning: news-oriented, emphasizing localization and highlighting regional characteristics.
Program purpose: authority, closeness, regionality and service.
Slogan: because of local, so close, because close, so concerned.
Channel steel column
Ganzhou News Network: This column is a brand program of Ganzhou TV Station. Its main content is to release current political news and publicize the decisions of the party and the government. From political life to street discussions, people hold news related to the work and life of Gannan people and tell them at the first time. The audience is mainly upper-middle class people such as political circles, military circles, business circles and academic circles, and all major enterprises and brands are optimistic about the authority and stability of this column. Broadcast time: first broadcast 19:39, replay 12:00 (the next day).
Broadcast 630: This column is the only livelihood news column of Ganzhou TV Station. It reproduces the lives of ordinary people with plain and relaxed language and a unique perspective, focusing on showing the first news scene and gathering important events of public concern. "Citizen Hotline" keeps people away from the column and has a high audience rating among Ganzhou citizens. And the broadcast frequency is as high as 4 times a day, which has a good publicity effect on building the awareness and trust of brand change. First broadcast 18: 30- 19: 00, replay 2 1: 55-22: 25, 07: 30-08: 00 (the next day),12: 30-/kloc-.
Today's focus: On February 8th, 2065438+00, the TV news commentary column was launched, focusing on praising healthy fashion and conducting public opinion supervision. At the same time, major news events in this city and at home and abroad will be reported, with a duration of 10 minute, which will be premiered at 20: 00 every Monday, Wednesday and Friday. "Focus on hot spots, pay attention to difficulties, base on Ganzhou and look at the world" and "Focus today" are the "focus interviews" of Ganzhou TV Station.
Today's News: Ganzhou TV Station launched a new daily program "Today's News" on February 20th 10+12, with a duration of10 minutes and the first broadcast every night at 2 1: 00. Broadcast the current political news, latest information, people's livelihood hotspots and information about agriculture, rural areas and farmers, and strive to create a magazine news column with strong timeliness and visibility.