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What is the characteristic of the new retail in Xiaomi Group's slogan of "Living for Fever"?
1. The way to simplify sku is not to reduce the categories of goods, but to reduce the number of brands of products. There is only one product of Xiaomi in the same category, which fully meets the different needs of corresponding users. On this basis, the store is located in a place with a lot of adult traffic, with high utilization rate of people and high natural efficiency.

2. The sales method has changed. In today's Internet era, customers' understanding of products even far exceeds that of shopping guides, so the role of shopping guides in Xiaomi House has become to serve users instead of inducing customers to buy products. This will naturally enhance the offline experience of rice noodles.

3. After the user places an order in the store, the data center will arrange home delivery and subsequent installation. Stores are only responsible for sales and customer experience, which is also different from traditional stores.

Xiaomi technology co., ltd was established on March 3, 20 10. It is a global mobile internet enterprise and innovative technology enterprise focusing on the research and development of intelligent hardware and electronic products, smart phones, smart electric vehicles, Internet TV and smart home eco-chain.