"Hello, Mr. Zhang, what happened to the house you said you were going to sell last time?" Before the sentence is finished, the other party has hung up the phone. Lai Changgen, who works as a real estate agent in Ganzhou, has long been used to it.
Lai Changgen and his lover have three daughters and a man, four children plus parents, and a family of eight. Resisting the pressure of life, they always shuttle in the hustle and bustle, wandering in dreams and reality.
In order to let the family live a happy and well-off life, to let the children grow up healthily and happily, and to let the elderly enjoy their old age. Lai Changgen has been job-hopping for several years. Before I became a real estate agent, I worked as a financial intermediary, set up stalls to sell fruits, and even worked as a liquefied gas distributor for a long time. No matter whether it is windy or rainy, I carry a liquefied gas bottle upstairs and downstairs to serve the users at home.
One hundred kilometers away from Lai Changgen's work place in Ganzhou City, it belongs to Longbu Town, Anyuan County, Ganzhou City, and his wife is also a busy scene. "Don't squeeze or squeeze, have both?" The people in line just want to eat her hot and sour powder.
This hot and sour powder food stall is made of 20 15. Lai Changgen's wife, Xu, came back from the city and started to operate in Longbu Town. Xu's hot and sour powder is delicious and affordable, attracting many people to visit. Many young people affectionately call her "Aunt Hot and Sour Powder".
Before his wife returned to her hometown to sell hot and sour powder, they rarely separated for a long time. Lai Changgen and Xu met while working in Guangdong. The Xu family is from Henan. She just arrived in the south, but after meeting Lai Changgen at 200 1, she felt that her life was full of sunshine. From getting to know each other, knowing each other and falling in love to getting married and having children, their lives are simple and beautiful.
How time flies! It's 20 18 in the blink of an eye. Their lives are influenced by the growth of their children, the aging of their parents and the social environment. With the regulation of the state, Lai Changgen's income is not very stable. Xu, a hot and sour powder food stall, with the development and progress of society, the city's civilized and hygienic norms have become more and more unsatisfactory and changed.
In the face of this change, the social experience of working hard outside for many years warns Lai Changgen, 36, that he can no longer wander in a different place as before and return to his hometown to do a long-term career of his own. On the one hand, it can end the state that parents, wives and children can't get together at present, on the other hand, it can return to the familiar hometown and feel the deep homesickness.
Since you choose to start a business, the first problem you face is how to do it. What projects can they do to meet the financial resources of their families? Can also carry the happiness of a family?
Until May of 20 18, the couple decided to choose 58 town as their own entrepreneurial project. Why did they choose "58 Tong Zhen" as their own project to start a business in China? What attracted them? What difficulties and setbacks have you encountered in the operation of the same town for more than a year? How did they overcome it? What kind of harvest did they get, and did they feel the initial happiness and beauty? In this issue, young people in the same city bring you the story of Lai Changgen and Xu and 58 in the same city.
0 1
I want to change the current situation of information occlusion in my hometown.
Lai Changgen was born in a remote mountain village at the junction of the northernmost two counties in Anyuan County. He/kloc-went to Anyuan county for the first time at the age of 0/5. It is 67 kilometers from this village to the county seat. Even if they drive from their hometown to the county seat now, it will take more than an hour by car.
Located in the hilly landform of mountainous areas, there are seven mountains, one water and two fields. Coupled with the traditional thinking of Hakka farming civilization, this also makes the information in hometown asymmetric and untimely, causing many troubles such as the export of agricultural and sideline products and young people going out to work.
As a person from a small mountain village, the days of working outside have broadened Lai Changgen's thinking and horizons. Before he returned to his hometown to start a business, he had a strong desire to change this state in his hometown.
But how to change it? There must always be a suitable carrier. In order to start a business as soon as possible after returning to his hometown, he talked a lot with his former colleagues and friends. In the process of communicating with them, he found a localized entrepreneurial project launched by 20 17 in 58 cities? 58 same town.
"At that time, I didn't know much about 58 cities, but I had a good impression," Lai Changgen said. "I think my good feeling comes from the house I found in the same town during my work. I also sold my own idle items, which are closely related to each of us' lives and helped solve many problems encountered in real life. "
This goodwill also attracted him to spend more time to understand the projects in 58 cities. Specifically, 58 towns are the extension of 58 towns' business to villages and towns. It is the fastest-growing and most distinctive project of 58 Magic Workshop in recent years.
The establishment and development of the same city not only conforms to the national rural revitalization strategy, but also meets the strong demand of township users for localized information services. It connects tens of thousands of towns like Longbu Town, serves 800 million farmers in China, and provides free, authentic and efficient local information for villagers in each town.
In addition, the operation of 58 cities is not complicated. As long as you have a smart phone and a little operational knowledge, you can start a business at home for 3-4 hours every day. In terms of future income, it is also considerable. In addition to the support of the headquarters, with the accumulation of more and more resources in local users and merchants, it will have good liquidity and good commercial value, such as advertising revenue, employment recruitment and garage transactions of local merchants.
Whether he wants to change the information asymmetry in his hometown, or his untimely desire, or various conditions in reality, he thinks that 58 Tong Zhen is a good entrepreneurial project. He told his wife Xu what he thought, and her wife also expressed her support.
So in May, 2008, he officially joined 58 towns, because he was optimistic about this project. From the beginning, I worked as an agent in Anyuan County, and my wife was the first stationmaster, which opened the first business of husband and wife on the Internet.
"In fact, many people didn't understand me at that time. They think I'm still impulsive in making this decision, but I'm determined to do it. I feel that as long as I can improve the information occlusion in my hometown through 58 cities, I will succeed. " Lai Changgen said.
02
The road is always more difficult, and you will never stop in awe.
Many people are willing to compare entrepreneurship to mountain climbing, but in reality, entrepreneurship is much more difficult than mountain climbing.
Lai Changgen, who has become the operation director of Anyuan County in 58 towns, has two most important tasks before him: one is to recruit suitable stationmasters in 18 townships under Anyuan County; The second is how to let the recruited webmasters manage 58 towns well and let them stay and earn money. These two tasks are also the first things that many webmasters have to face after joining the same city.
"Be sure to establish a webmaster benchmark, which is the most important thing. Nobody listens to anything you say in this town. The key is to let them see the effect. " Lai Changgen said, "This is my biggest feeling in the same town for more than a year."
It's hard to recruit people, and it's even harder to recruit people who get along. In addition to his wife's unconditional trust in himself, it is very important for outsiders to believe that this matter is reliable. While thinking about how to run the same town, he and his wife are also looking for the right person to be the stationmaster, and they can cooperate with him in the future.
After a period of time, he chose Banshi Town as a benchmark. Banshi Town, known as the "North Gate" of Anyuan, is a key management town of small town construction in Jiangxi Province and a demonstration town of small town construction in Ganzhou City. It is also a regional economic, transportation and health center in the north of Anyuan County, with a population of about 40,000.
In addition, Banshi Town has a certain industrial base, and there are many factories in the town. These factories have great demand in employment recruitment and commercial promotion, and have great commercial value.
Through the introduction and recommendation of friends, he felt that Zhong Changsheng, who runs Shentong Express and a mobile phone shop in Banshi Town, was the right person to be the stationmaster. He usually runs Shentong Express and has lived in the town for more than ten years. He knows many people in the town, and he has been to many villages below the town. Plus, he runs a mobile phone shop and knows many people in town.
In order to let Zhong Changsheng be the stationmaster of 58 towns, Lai Changgen specially interviewed him several times, patiently and meticulously introduced the business model of the same town and the benefits that may be brought to him in the future. With the mentality of giving it a try, they started the same city operation together.
With the training of the headquarters and the system operation of Lai Changgen, Zhong Changsheng quickly got used to the site in the same town, with good data and income. This benchmark also brought him unexpected surprises.
Because of the influence of Banshi Town, the stationmaster of Tianxin Town and the stationmaster of Caifang Township were recruited. The influence of the stationmaster of Tianxin Town attracted the stationmaster of Changsha Town, and the stationmaster of Banshi Town and the stationmaster of Caifang Township are also husband and wife. Here, the 58 town has formed a major feature of the local town where couples file. In this way, by 2065438+April 2009, Anyuan County 18 towns and a Kowloon Industrial Park have achieved full coverage of 58 towns.
The stationmaster confessed, and the next step is how to run the same town well. "To run the same city well, the key is to attract fans and deliver the life information service they want to use to them in time," Lai Changgen said. "The key to running a good town website is to attract friends. With a certain friend base, it will lay the foundation for later realization. "
At first, in order to attract friends, he and his wife gave full play to the advantages of having more family members. After four children finish their homework after school, give them indicators. A child took an adult's mobile phone and added 30 WeChat friends, giving them a reward of 1 yuan. Children from poor families are in charge early, but they are very active and can make many new friends every day.
This is part of his usual efforts to attract friends. In the first three months of his stay in the same town, he promised to send local service information and business information free of charge, so that local people can fully experience the convenience brought by internet information dissemination.
He grasped the regional culture in Longbu town, where the sense of identity of his hometown people is relatively heavy. He chose to collect all kinds of life service information on WeChat groups such as Longbu Business Group, Ganzhou Longbu People, Chaoshan Longbu People and Guangzhou Longbu People.
As far as Longbu Town is concerned, it is a big labor export town, and there are many fellow villagers who go out to open factories and enterprises. Lai Changgen made use of this resource and did a lot of work in recruiting local returnees. The release of the 58-city platform has really helped many bosses recruit the workers they need. The boss of Daxing Glass, who cooperated with him, said to him privately, "Send a recruitment position, and the personnel manager will have a headache."
In addition, many businesses near the town, such as Gu Ying Swimming Pool, Weiming Mobile Phone Store, Haifu Supermarket, etc., have successfully recruited the people they need through the same city platform.
While recruiting suitable candidates for factories and businesses, he is also gradually integrating the resources of the county with the influence of the 58-city platform. For example, he actively docked with the spring job fair hosted by the County Human Resources and Social Security Bureau, and provided recruitment information services for 3 1 large and medium-sized enterprises in the County Industrial Park, giving local migrant workers more choices.
In Lai Changgen's view, no matter what you do, there will be difficulties. In the face of difficulties, the most important thing is to go forward with awe and benefit the people. The solution is always more difficult than it is.
03
More and more income, more and more responsibility.
From last year to now, Lai Changgen and his wife have done a lot of good results in 58 towns. Only from the site of Longbu Town, their current number of friends is close to 20,000, ranking first in Jiangxi and third in the country in limited time sharing. In this year's sprint, their daily uv broke 35,000, which is unique among all the same town sites in China.
While their grades are getting better and better, they have also brought them considerable economic income. "Compared with our original work income, it is basically flat now, and we can get fifteen or six dollars a month. But there is one thing that work can never compare with, that is, rare happiness, that is, our family can be together, and there is still much room for development in the future. " Lai Changgen said.
Happiness comes not only from this, but also from their recognition. Now they are walking in the streets of Lombok. Many of them don't call themselves by their first names, but they have a new name "58 Town Station Master".
Since the early days of Tong Zhen, there has been a heart to provide tangible help to the local people. Therefore, in product design, there are many public welfare sections, such as searching for people and things in the query, serving the convenience of the whole book, and local products, which are often used by local public welfare.
During this year, the husband and wife also put the small matter of public welfare into practice and helped the local people do a lot of things. For example, in searching for people and things, they helped local people publish more than 1000 messages; We also actively do a good job in government assistance, such as cooperating with the Longbu police station. In addition to looking for people and things, we also assisted the police to report crimes, crack down on evil propaganda and prevent drowning in summer, so that many life information involving local people was quickly and effectively spread and won the recognition of local people. In addition, it also helps to sell dried sweet potatoes, navel oranges, watermelons, honey and other local products, and helps them solve problems in actual production and life.
"With the heart of benefiting the people, do information services with your heart. If you are kind to others, others will naturally know. " Lai Changgen believes that working in the local area is to do practical things that ordinary people care about. Xu also joined the charity organization in Longbu Town? Longbu Volunteer Group. They have done a lot of activities with local non-profit organizations. For example, during the senior high school entrance examination this year, they jointly organized the "Love Tour of koi fish Yuyue Longmen Senior High School Entrance Examination" to help candidates. Their activities were also reported by Anyuan TV and Jiangxi Mobile Newspaper, which had a good social response in the local area.
During this year, they can be seen in many public welfare activities, large and small, such as the condolence activities of kindergarten children on Children's Day, the publicity activities of voluntary blood donation in Anyuan County, the information dissemination of Anyuan Blue Sky Rescue Team, and the publicity of the 20 18 Gannan Navel Orange Internet Expo.
While being recognized by more and more people, it has also been affirmed by the local government. Even in April this year, Longbu Town People's Government provided rent-free office space for 58 Tongzhen Longbu Town Station in the town cultural complex.
As the saying goes, "husband and wife are United, and their profits are broken." In Lai Changgen and his wife Xu, we can see that this is indeed the case. Now the story of them and 58 city continues. Through them, more people may understand the value and significance of a simple and beautiful life.
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