In 2005, Lexus successfully entered the Japanese domestic market, and thus became a luxury car brand with sales all over the world. At first, Lexus took "eager pursuit of perfection" as its propaganda slogan in the United States.

Later, "pursuing perfection" was taken as the marketing motto by all countries and regions in the world. It was not until 20 13 that its slogan was changed to "Amazing in Sports".

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History:

Back to1mid-1980s. At that time, Daimler was preparing to develop into a full-range car, and Honda planned to launch a new strategy in North America.

At that time, Americans working in Toyota in North America repeatedly proposed to the top management of Toyota Society in Aichi Prefecture, Japan: "I hope you will establish a high-end brand of Toyota in North America."

Daimler released the smallest Mercedes-Benz model 190 in the early 1980s. As the predecessor of mercedes benz c Class, it has gained a high reputation in the world. This car is called "Little Mercedes-Benz" in Japan, and it is easy for people to come into contact with the Mercedes-Benz brand for the first time. Many people who want to buy Japanese cars turn to German cars.

On the other hand, Honda also began to consider strengthening the North American market and preparing to create a second brand. Use the same body and engine as Honda to develop a more luxurious Acura. Compared with Honda, the price of Acura is not 2 times higher, but 1.2~ 1.5 times. In addition, Nissan is also considering introducing finidi to Honda's operation.

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