Baidu (Nasdaq: BIDU) is the largest Chinese search engine in the world. It was founded by Li Yanhong and Xu Yong in Zhongguancun, Beijing in June, 2000. It is dedicated to providing people with a "simple and reliable" way to obtain information. The word "Baidu" originated from the poem "Jade Case" by Xin Qiji, a poet in the Song Dynasty: "Looking for him thousands of miles away", which symbolizes Baidu's persistent pursuit of Chinese information retrieval technology. On September 26th, 2007, China Internet Network Information Center (CNNIC) released "2007 China Search Engine Market Survey Report". The results showed that the preference share of Baidu users had increased from 62. 1% in 2006 to 74.5%. The previous slogan was "the world's largest Chinese search engine". Up to now (2008 165438+ 10/8), Baidu ranks 1 1 in Alexa. According to the latest statistics, the proportion of traffic brought by Chinese search engines to websites is 74.88% for Baidu, 13.54% for Google and only 3.94% for Yahoo. Company type: Gong (NASDAQ: BIDU) Date of establishment: 1999 Headquarters location: China, Beijing Important person: Li Yanhong: Chairman and CEO Li Xinzhe: Chief Financial Officer slogan: Baidu once, you will know. Industry: network information service. Products: search engine bidding ranking, e-commerce, community service, online antivirus games and entertainment, etc. Turnover: 654.38+07.444 million RMB (2007) Pre-tax surplus: about 629 million RMB (2007) Number of employees: about 6,000 official website: