Theoretical article
The first chapter is introduction.
First, suggestions on scenic spot marketing.
Second, the main theoretical basis
Three. Definition and theoretical framework
Chapter II Scenic Spot Marketing Strategy
First, the concept of scenic marketing strategy
Second, the characteristics and significance of scenic spot marketing strategy
Third, the strategic management of scenic spot marketing
Chapter III Market Positioning of Scenic Spots-Who to Sell to
First, the analysis of tourists' consumption behavior.
Second, market research.
Third, the market forecast
Fourth, market segmentation.
Verb (abbreviation of verb) target market selection
Market orientation of intransitive verbs
Chapter IV Scenic Spot Marketing Strategy
First, the concept of scenic marketing strategy
Second, the development of scenic marketing strategy theory
Thirdly, the marketing strategy system of 4PCRs and scenic spots.
The fifth chapter is the product strategy of 4PCRs & product, customer and association.
I. Overview of scenic products
Second, the product positioning strategy of scenic spots
Third, the product mix strategy of scenic spots.
Fourthly, the product life cycle strategy of scenic spots.
Verb (abbreviation of verb) brand strategy of scenic spot
Chapter VI Price Strategy of 4PCRs Scenic Spot-Price, Cost and Return
First, the concept of product price in scenic spots
Second, the factors that affect the price decision of scenic spots
Third, the pricing objectives and methods of scenic spots
Fourthly, the price strategy of scenic spots.
Chapter 7: Channel strategy of 4PCRs scenic spot-channel, convenience and response.
First, the basic content of scenic spots channel
Second, the implementation channels of scenic spots.
Third, the development channel of scenic spots-e-commerce
Chapter 8 Promotion Strategies of 4PCRs Scenic Spot-Promotion, Communication and Relationship
First, the basic principles of scenic spot promotion
Second, the talent marketing strategy
Third, advertising promotion strategy.
Fourth, the promotion strategy
Five, the public relations strategy
Actual combat article
Chapter 9 Thirty-six Strategies for Tourism Scenic Spot Marketing
1 integrated marketing
The second brand marketing plan
Third, image marketing.
Fourth, slogan marketing.
Fifth Plan Advertising Marketing
Sixth, concept marketing.
Seventh signboard marketing
Section 8 Marketing
Ninth, experience marketing.
10 exhibition marketing
1 1 conference marketing
The first 12 season style marketing
13 entertainment marketing
The first 14 season fashion marketing
15 celebrity marketing
16 Jimei marketing
17 Tourism Marketing
65438 Hao +08 Mi Miracle Marketing
Di 19 Ji Hajj marketing
20 plan film and television marketing
2 1 m visual merchandising.
No.22 auditory marketing
Twenty-third season food marketing
The 24th Plan Knowledge Marketing
The 25th Service Marketing Plan
No.26 relationship marketing
27 meters cultural marketing
The 28th Plan Political Marketing
No.29 emotional marketing
Thirtieth Green Marketing Plan
3 1 meter commodity marketing
Plan 32 Business Card Marketing
Digital Marketing No.33
The 34th Network Marketing Plan
The 35th Plan Interactive Marketing
Article 36 cooperative marketing
Chapter 10 Kubuqi Desert Tourism Marketing Case
I. Market Survey and Analysis
Second, the target market segmentation and forecast
Third, tourism image planning and marketing
Fourth, tourism marketing planning
Main references
appendix
List of marketing slogans of 4A-level tourist attractions in some countries
The second is the marketing slogan of some tourist cities/urban areas.
Three. Ambassadors of some tourist destinations
Four, some provinces, autonomous regions, municipalities directly under the central government and special administrative regions of the tourism image slogans and graphic signs.
Five, part of the tourist city image graphic signs
6. Marketing slogans and graphic signs of tourist destinations in some countries or regions