The news comprehensive frequency of Longyan People's Broadcasting Station (FM92.5 FM 106) was officially revised on June 8, 2009. Frequency slogan: Yancheng public opinion frontier, world news dynamic platform, people's livelihood service window. Frequency tenet: to promote Longyan and serve western Fujian. The comprehensive frequency of news has always been based in western Fujian, facing the grassroots, rural areas and the broad masses of people in Yancheng, broadcasting news information, talking about various situations in Longyan, talking about social changes, talking about people's voices, painting the customs of western Fujian, and serving the people, Longyan and society with our true feelings and enthusiasm. Frequency positioning: FM92.5 always stands at the forefront of news, pays attention to people's livelihood and public opinion, speaks for the audience, works for the people, pays attention to the social situation of Yancheng with the people of Yancheng, and witnesses the continuous development of this red and charming city. Program setting: Longyan news, broadcast on the hour, pay attention together, good morning Longyan, the voice of cuckoo, aerial overpass, sunshine rule time, employment and entrepreneurship with you, simple happiness, sunshine all the way, etc. The program highlights the local characteristics of news, pays attention to the amount of information, and strengthens the appeal and affinity.
Longyan People's Broadcasting Station's Voice of Tourism Frequency (FM94.6) was piloted in 20091October 165438+, with a transmission frequency of 94.6 MHz. Frequency slogan: I accompany you to travel across the Taiwan Strait; Use great rivers and mountains to add color to you. Frequency tenet: adhere to the starting point and the end result of "conveying affection through human landscape and understanding life through storm and lightning", and take the production and broadcasting of radio programs with distinctive and affectionate characteristics as the support point to fully show the land features of China, and the achievements of economic, social and cultural reform and development in Chinese mainland, especially across the Taiwan Strait, and strive to create more favorable conditions for the development of cross-strait relations. Frequency Positioning: Based on western Fujian, looking at Fujian, Taiwan and even the whole country, we will highlight the regional cultural characteristics of western Fujian, promote cross-strait economic and trade cultural exchanges, explore the historical culture, modern culture of western Fujian and the relationship with Taiwan Province Province, publicize Hakka folk customs, customs, life, diet, tourism and scenery, eulogize the hard work, courage, simplicity and kindness of Hakka people, carry forward the excellent culture of the Chinese nation with a long history, and promote Taiwan-funded enterprises. Program setting: Walking between heaven and earth, we Hakkas, crossing the Strait, the Daniel Games, the fast lane of travel, travel prose, I love traveling, when I am healthy, Qi Ming's music Rubik's Cube, happy life show, rock scissors and cloth, heat 100%, and. The program focuses on fashion and leisure, highlighting Longyan tourism culture and Hakka cultural characteristics. Set the duration of information, literature, communication and other programs. To realize the audibility, ease and communication of the program.
Longyan People's Broadcasting Station attaches great importance to cross-strait Hakka cultural exchanges and cooperation, makes full use of the "five-edge" advantages of Hakka in the two places, and takes the column "We Hakka" as the carrier to carefully create a platform and window for news exchanges and cooperation with Taiwan. The column "We Hakkas" specially designed for the Hakkas audience in Taiwan Province Province is broadcast in Hakka dialect. It has been broadcast in Taiwan Province Province since April, 2008, at 22: 00 every Saturday night, every week 1 issue. It is the earliest Hakka program broadcast by mainland broadcasters in Taiwan Province Province. Up to now, "We Hakka" has been broadcasted from one radio station to five Taiwan Province radio stations, including Bao Dao Hakka Radio, Miaoli Justice Radio, Yunlin Sister Radio, Gaopingxi Radio and Hualien Hakka Radio in Taiwan Province Province. The column "We Hakkas" insists on in-depth interviews and excavates the profound connotation of Hakka culture; Looking for the Hakka spirit on both sides of the strait, so as to enhance the feelings of people on both sides of the strait; Efforts should be made to enhance the attraction and influence of Hakka ancestral land in western Fujian, and to enhance the role of Hakka culture as a cultural link connecting the feelings of compatriots on both sides of the strait. In 2009, we Hakkas produced a series of programs 10, such as Performing Arts of Hakka Surnames and Genealogy, Deep Hakka Feelings across the Taiwan Strait, Xianshan in liangye, Wuping, Hakka New Year's Eve in western Fujian, Legend of Li Can, Hakka Villages in the Deep Mountains, and Hakka Tao Yuanming. In the program, we not only tried to spread Hakka culture to the Hakka audience in Taiwan Province Province, but also made timely publicity reports on a series of cross-strait economic, trade and cultural exchange activities, such as Longyan's cultivation of the brand of "Hakka across the Taiwan Strait", the 7th Hakka Tourism Festival, the 15th Hakka Mother River Ceremony, the 2nd International Hakka Dragon Boat Culture Festival, the Hakka Folk Song Exhibition Competition on both sides of the Taiwan Strait, and the 2nd Cross-strait Poetry Pen Meeting. Besides careful planning and topic selection, the interaction with the audience in Taiwan Province Province is also the work content that our Hakkas attach great importance to. In Taiwan Province Province, we set up a hotline for this column to collect the daily feedback from the audience. In 2009, he also sent personnel to the island to communicate with businessmen in Taiwan Province Province to understand the differences in cross-strait program production; Organize exchanges with Hakka groups all over Taiwan Province Province to understand the response of the program to Hakka groups in Taiwan Province Province; Go deep into Taoyuan, Hsinchu, Miaoli and other areas where Hakka people live in concentrated communities in Taiwan Province Province, and understand the degree of Hakka people's recognition of the column "We Hakkas". At the end of 2009, Formosa FM Broadcasting Network, a Hakka Association in Taichung City, provided us with a survey report on the listening rate of We Hakka in the second and third quarters of 2009. Among the people surveyed, 80.3% said they had heard the program "We Hakkas". About 90% of the audience who didn't listen to the music festival expressed their willingness to try. This shows that the program "We Hakkas" has a relatively high influence in Taiwan Province Province. Taiwan Province audience's acceptance of the program is also relatively high. According to the survey results, more than 57% of the audience who listened to the festival program thought the program was good as a whole. Through the program's entry into the island, a link and platform for Hakka folks on both sides of the strait to enhance understanding, strengthen communication and exchange with each other has been established, which has played a positive role in inheriting Chinese civilization, carrying forward Hakka spirit and promoting Longyan culture and economic and trade exchanges.