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Xi automobile market dynamics in the third and fourth weeks of March
Lin Workshop News Unconsciously, March is drawing to a close, and the recent auto market is also "surging". Let's take a look at what happened in the third and fourth weeks of March.

1. The brand-new listing price of Han-Tang Double Flagship Champion Edition is 2098 ~ 299800 yuan.

On March 16, 2023, the super conference of "Re-creating the Peak" was held grandly, and the Han EV Champion Edition and the Tang DM-i Champion Edition unveiled the true content of the product. Among them, the EV Champion Edition of pure electric vehicles has set a new flagship benchmark with three innovations: color, chassis and experience, covering the range of 200,000-300,000, allowing more users to meet the beauty of high-end pure electric life. China flagship SUV energy efficiency benchmark Tang DM-i Champion Edition has four advanced levels: color, driving, intelligence and comfort, completely subverting the mainstream SUV market of 200,000!

Among them, the suggested retail price of Han EV Champion Edition is 209.8 ~ 299,800 yuan, and that of Tang DM-i Champion Edition is 209.8 ~ 233,800 yuan. At the same time, the two models have prepared two worry-free car purchase policies for users, 1 worry-free car purchase guarantee, five exclusive VIP services and five online services of Zhilian.

2. Huawei invited the car for a spring trip to Xi 'an, and the city test drive ended perfectly.

On March 18, Huawei's spring safety test drive was successfully held in the picturesque An International Conference Center, with M5EV and all of them present. This test drive chose the beautiful waterscape city road around Xi 'an Chanba Expo Park, which monopolized the natural scenery of the ecological zone and the spring scenery was breathtaking. At the same time, other brands of new energy vehicles were placed at the scene for customers to compare independently. After the test drive, everyone can feel the unique ecological aesthetics and comfortable driving experience of M5 series in detail at home.

More than 100 groups of interested customers were invited to participate in this test drive. At the event site, not only old car owners shared the real car experience, but also set up static comparison area punching, city road test drive, automatic parking challenge and so on. Let customers intuitively feel the excellent performance of the boundary under urban roads and bumpy road conditions. The immersion deep test drive experience of more than 20 kilometers and more than 40 minutes helped customers to experience the series of vehicles in the world in detail, which won unanimous praise from the people present. They were truly influenced by the future ecosystem in which technology changed the travel experience and realized intelligent transportation with technology, and deeply felt the Huawei HarmonyOS system.

3. Changan Zhidian iDD long driving test Shaanxi media test drive and listing ended perfectly.

Control the future trend with wisdom and new technology. On March 18, "Intelligent iDD, Beyond Experience-Shaanxi Regional Media Test Drive and Listing Conference" officially set off in xi 'an, Shaanxi. The core competitiveness of the activity is "Smart Electricity Economy" and "Smart Electricity Safety" of iDD of Chang 'an Zhidian, and the product charm and brand temperature are conveyed to the media partners participating in the activity with exclusive care and exclusive service to help them master the extraordinary journey of life.

Last year, there was a PHEV wave in China automobile market, and many automobile companies launched their own technical routes and models to cut into the new energy track. As one of the representatives of China automobile brands, Changan Automobile naturally has its own solution-intelligent iDD plug-in hybrid power system.

4. Draw a new itinerary for the future EV Kia released China's new energy strategy.

On March 20th, Kia China's new energy strategy conference opened in Shanghai. Kia Global CEO Song, Da Yue Group Chairman and Jiangsu Da Yue Kia Chairman Zhang Naiwen, Jiangsu Da Yue Kia General Manager Jin Jingxian, industry media, car owners' representatives, Kia partners and other leaders and guests came to the scene to witness this milestone.

It is worth mentioning that Song, global CEO of Kia, came to China again, reaffirming Kia's determination to take root in the China market and reshape the new pattern. At the event site, Kia not only released the long-term strategic blueprint of EV in China market, but also brought the world-renowned EV5 concept car, EV9 concept car and EV6GT.

5. Jiangling Avenue brand leads the new market trend.

On March 20th, the brand-new brand of Jiangling pickup truck "Jiangling Avenue" (hereinafter referred to as Avenue) was officially released in Beijing. At the same time, the brand-new technical architecture platform and brand-new pickup products also appeared simultaneously. Avenue is positioned as an expert on the whole scene of China pickup truck, which is a pioneering work launched by Jiangling pickup truck to accurately predict the future market development trend and meet the needs of users for the whole scene car under the background of market expansion, consumption upgrading and diversified demand. With its forward-looking brand concept, advanced technical architecture and hard-core products, Avenue has brought a brand-new development trend to the pickup truck market, leading the pickup truck full scene era in an all-round way.

6. The third generation Roewe RX5 suppressed the luxury car experience to 654.38+0.2 million yuan by virtue of its strength.

In 20 16, SAIC Roewe and Ali jointly launched the Roewe RX5, the world's first Internet SUV, which exploded as soon as it went on the market, attracting many car companies to follow suit; In 2020, the second generation RX5PLUS, led by the concept of national tide, once again appeared, became the new favorite of compact SUV. Nowadays, the third-generation Roewe RX5 forged with a brand-new Everest integrated architecture, a brand-new design concept and a brand-new interactive mode has been reborn, and it has declared its position and glory with a brand-new positioning and goal of "654.38+0.2 million luxury replacement".

On March 25th, in the media test drive experience camp of Xi Station, the ultra-luxury configuration and performance of the third-generation Roewe RX5 in terms of design, interior, power and safety were fully verified. Through static real car tasting and dynamic test drive experience, the luxury strength of the third-generation Roewe RX5 from the inside out fully allows consumers to enjoy the car experience of100,000 price of 200,000 or even 300,000, "10.2 million.

This article comes from Lin Workshop, the author of Yiche number, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.