1, brand awareness: Subaru is a well-known automobile brand, famous for its unique horizontally opposed engine and full-time four-wheel drive system. Subaru has a broad fan base in the automobile field and has achieved good results in some international automobile competitions.

2. Product positioning: Subaru's models are positioned in the mid-to high-end market, focusing on the combination of performance, safety and practicality. Subaru's model design is simple and atmospheric, the interior is comfortable and practical, and it is equipped with advanced safety technology and driver assistance system to provide consumers with excellent driving experience.

3. Technological innovation: Subaru has certain innovation ability in automobile technology, and constantly introduces new technologies and functions to improve vehicle performance and driving experience. For example, Subaru's horizontally opposed engine and full-time four-wheel drive system provide vehicles with better balance and handling.