A few years ago, Zhu Zhiwen, the big coat brother, was all the rage and quickly became popular on the Internet. The rural-born grassroots star quickly became popular in the public eye. With the promotion of popularity, his financial resources have also made a qualitative leap, and he has received many endorsements and participated in many variety shows. But he did not forget his roots, nor was he complacent, but continued to choose to live in the countryside. Zhu Zhiwen will become the ambassador of Shandong anti-drug publicity. I think I chose him because of his great influence, and some of his characteristics are in line with the cultural connotation that Shandong Province has always passed on. I think we can support him strongly.

Farmer singer

There are some variety shows, the threshold is relatively low, so many farmers with good voices will choose to participate in such variety shows to improve their exposure. Big brother is such a farmer singer who successfully debuted with the help of the draft platform. Such stars are generally called grassroots stars because they were born in the countryside and are relatively simple. After becoming popular, Brother Tai will naturally attract many people's attention, but Brother Tai has not got carried away, nor has he turned his back on others because of his popularity. He is still relatively close and easy-going.

Have a great influence in rural areas

I think one of the most important aspects of Big Brother's election as an ambassador for anti-drug propaganda is that he took a fancy to his influence. Many people have the impression that the cultural quality accepted by rural people is relatively low, so some ordinary publicity methods and some star publicity that rural people don't understand may not be very effective. We can make use of Zhu Zhiwen, a grounded grass-roots star, to carry out better publicity in rural areas and convey the harm of drugs in an easy-to-understand way.

Simple and honest

Shandong, as the land of Qilu and the hometown of Confucius and Mencius, has always treated people with courtesy, and Shandong people are relatively simple and hospitable. Zhu Zhiwen is such a man. In him, we can see many spirits and qualities that Shandong has always conveyed and respected, such as simplicity, hospitality and approachability. As a propaganda ambassador, I think Tego should be welcome, and not many people will have any objections.